BrightLocal vs Grid My Business (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick Grid My Business if

• Fits if you want map rank grids, citations and review replies for a Google profile in one tool
• Works for solo agency owners tracking map rankings for up to 100 client profiles

Look elsewhere if

• Tight if you're staying free: 250 credits cover about 10 scans, with no movable pins and no word on renewal
• Tight if you work in a team, as Growth has one user and seats start at Scale ($58 a month yearly)
• Watch out: scan counts assume a 5x5 grid, so bigger grids use up your credits faster
• Watch out: refunds cover only your first payment within 30 days, and renewals aren't refunded
• Skip it if you need the API, which comes only with the custom-priced Enterprise plan

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

Grid My Business

• The free plan lacks movable pins and service-area support, and the page does not say whether its 250 credits renew.
• Growth has one user and one workspace; team seats and extra workspaces start with Scale at $58 a month billed annually.
• Scans spend credits and bigger grids cost more: the plan scan counts assume a 5x5 grid.
• Refunds cover only the first payment, within 30 days and once per user; renewal payments are not refunded.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

Grid My Business

Geo-grid rank checks and tracking

Checks Google Maps rankings at each pin of a grid, with 7 grid sizes and a custom scan distance; tracked keywords update weekly, every 3 days or daily by plan.

AI search visibility

Asks ChatGPT, Gemini, Google AI Mode and AI Overviews your customers' questions across the grid, with a score out of 100, rival businesses and the sites cited.

Google Business Profile tools

Edit profile details from one screen, get alerts when someone changes the profile, and see a profile score with suggested fixes.

Citations and NAP distribution

Checks name, address and phone listings across 1,000+ directories and sends the details out to more of them, with a citation report.

AI review replies and posts

A review inbox with an AI agent that replies, a review link and QR code maker, and AI-written posts, scheduled posts and scheduled photos for the profile.

White-label reports and MCP server

Branded ranking, competitor, citation and profile reports with password-protected share links, plus an MCP server for Claude, Codex and Cursor.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

Grid My Business

• Starter$0

  250 scan credits, 2 business profiles, weekly updates and 30 days of history; no movable pins or service-area support.

• Growth$24

  per month, billed annually ($29 billed monthly)

  1 user, 7,500 credits a month (about 300 scans on a 5x5 grid), 100 profiles, 200 competitors, updates every 3 days.

• Scale$58

  per month, billed annually ($69 billed monthly)

  20,000 credits a month (about 800 scans), 300 profiles, daily updates, 20 workspaces with 3 seats each and the lead gen widget.

• Dominate$74

  per month, billed annually ($89 billed monthly)

  30,000 credits a month (about 1,200 scans), unlimited profiles, 1,000 competitors, 45 workspaces with 7 seats each, lifetime history.

• EnterpriseCustom

  Built around the number of locations, with dedicated scan capacity, API and MCP access, a pilot on your own locations and named support.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

Grid My Business

• Annual discount

  Two months free with annual billing

  The pricing section gives two months free on annual plans: Growth is $290 a year instead of $29 a month, Scale $690 and Dominate $890.