Grid My Business vs Local Viking (2026): which should you pick?
As of Oct 23, 2026, Grid My Business grades higher than Local Viking: 2.4 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Grid My Business grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Grid My Business
Geo-grid map rank tracker with AI search checks and GBP tools
Local Viking
Google Business Profile manager for agencies, with posts and geogrids
Which one is for you
Pick Grid My Business if
- Fits if you want map rank grids, citations and review replies for a Google profile in one tool
- Works for solo agency owners tracking map rankings for up to 100 client profiles
Look elsewhere if
- Tight if you're staying free: 250 credits cover about 10 scans, with no movable pins and no word on renewal
- Tight if you work in a team, as Growth has one user and seats start at Scale ($58 a month yearly)
- Watch out: scan counts assume a 5x5 grid, so bigger grids use up your credits faster
- Watch out: refunds cover only your first payment within 30 days, and renewals aren't refunded
- Skip it if you need the API, which comes only with the custom-priced Enterprise plan
Pick Local Viking if
- Fits if you're an agency posting to dozens of Google Business Profiles every week
- Works for spotting unwanted edits to client listings, including Google's own
Look elsewhere if
- Not for you if you want to try it first, as no free plan or trial is listed
- Watch out: rank checks and geogrid scans spend credits, and keyword credits don't roll over
- Tight if you want white-label reports or the geogrid widget, which start at Pro ($99)
- Skip it if you need listings kept right beyond Google, as it manages Google Business Profiles
- Watch out: the site still says Local Viking, but sign-up, pricing and help run under the LocalOptics name
How we grade them
| 2.4GPAGrid My BusinessFair | 1.8GPALocal VikingWeak | |
|---|---|---|
| Value for money | CGrowth is $24 a month on yearly billing ($290 a year), $29 monthly, for 7,500 credits and 100 profiles, under this category's middle ($31). Team seats and daily updates need Scale at $58. | CSingle is $39 a month for one listing, with 1,600 keyword credits and 7,500 geogrid credits, between this category's middle ($31) and dearer quarter ($59). Up to 10 listings is $59, which is where agencies start. |
| Free plan and trial | CA free Starter plan: 250 scan credits, about 10 scans, 2 profiles, weekly updates and 30 days of history. You'll hit that fast, and the page doesn't say whether the credits renew. | FNothing free. The pricing page lists no free plan and no trial, so you pay before you see your own profiles in it. |
| Features | BGeogrids in 7 sizes, AI answer checks across the grid, profile edits with change alerts, citation checks and NAP distribution across 1,000+ directories, AI review replies, scheduled posts and photos, and white-label reports. It covers the whole job. | CBulk post and photo scheduling, profile edits with a change log and alerts, local and organic rank tracking, geogrids, review replies and white-label reports. It does Google Business Profile work fully, but that's one platform: no other directories or review requests. |
| Ease of use | CNo rating on record. You connect profiles, set grid sizes and keywords and budget credits, where bigger grids cost more than the 5x5 the plan counts assume. | CNo rating on record. You connect Google accounts and budget keyword and geogrid credits, where each rank type and each grid point uses one. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Business Profile and has an MCP server for Claude Desktop, Claude Code, Codex, Cursor and Antigravity; the API is Enterprise only. | BWeb only, with no desktop or phone app. It links to Google Business Profile, Search Console, GA4, Looker Studio, ServiceTitan, CompanyCam and Zapier, with a public API, webhooks and MCP. |
| Best for | map rank grids with profile tools on one seat | posting to many Google Business Profiles |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Grid My Business and Local Viking. How we grade
Price against what you get
Grid My Business starts at $24 a month and scores 2.7 out of 4 on features, ease of use and platforms. Local Viking starts at $39 a month and scores 2.3.
Grid My Business scores higher and starts $15 a month lower. Of the other local SEO tools on the chart, none scores higher than Grid My Business for less, and 6 score higher than Local Viking for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Grid My Business also covers review collection and AI search visibility.
At a glance
| Grid My Business | Local Viking | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $24 per month, billed annually ($29 billed monthly) | $39 per month for 1 listing |
| Free plan | Starter plan: 250 scan credits (about 10 scans), 2 business profiles, 5 competitors, 20 citation checks, weekly rank updates and 30 days of scan history. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Plentisoft Sdn Bhd | LocalViking |
| Price read from | gridmybusiness.com | app.localoptics.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Grid My Business
- The free plan lacks movable pins and service-area support, and the page does not say whether its 250 credits renew.
- Growth has one user and one workspace; team seats and extra workspaces start with Scale at $58 a month billed annually.
- Scans spend credits and bigger grids cost more: the plan scan counts assume a 5x5 grid.
- Refunds cover only the first payment, within 30 days and once per user; renewal payments are not refunded.
Local Viking
- No free trial or free plan is listed on the pricing page.
- Rank checks and geogrid scans spend credits: 1 keyword credit per rank type per check, 1 geogrid credit per grid point. Keyword credits do not roll over.
- White-label reporting and the geogrid widget start at the Pro plan.
- The marketing site still says Local Viking, but sign-up, pricing and the help center use the LocalOptics name.
Key features
Grid My Business
- Geo-grid rank checks and tracking
- Checks Google Maps rankings at each pin of a grid, with 7 grid sizes and a custom scan distance; tracked keywords update weekly, every 3 days or daily by plan.
- AI search visibility
- Asks ChatGPT, Gemini, Google AI Mode and AI Overviews your customers' questions across the grid, with a score out of 100, rival businesses and the sites cited.
- Google Business Profile tools
- Edit profile details from one screen, get alerts when someone changes the profile, and see a profile score with suggested fixes.
- Citations and NAP distribution
- Checks name, address and phone listings across 1,000+ directories and sends the details out to more of them, with a citation report.
- AI review replies and posts
- A review inbox with an AI agent that replies, a review link and QR code maker, and AI-written posts, scheduled posts and scheduled photos for the profile.
- White-label reports and MCP server
- Branded ranking, competitor, citation and profile reports with password-protected share links, plus an MCP server for Claude, Codex and Cursor.
Local Viking
- Post scheduling
- Schedules standard, offer, event and alert posts to many profiles at once, with recurring posts, Spintax and location variables, and CSV bulk upload.
- Listing management and protection
- Edits profile details in one place, keeps a change log that includes Google's own edits, and alerts by email or SMS when anything changes.
- Rank tracking and geogrids
- Tracks keywords in the local pack, organic desktop and organic mobile, and runs live or scheduled geogrid scans with competitors at every point.
- Photo scheduling
- A media library that drip-schedules photos to profiles over weeks, with control over image metadata and file names.
- Reviews, audits and reports
- Reply to Google reviews across locations, run competitive audits against up to five rivals and send scheduled white-label reports.
- API, webhooks and MCP
- A public API, webhooks for new reviews and finished scans, a Looker Studio connector, and MCP connections for ChatGPT and Claude.
Plans
Grid My Business
Starter$0
250 scan credits, 2 business profiles, weekly updates and 30 days of history; no movable pins or service-area support.
Growth$24
per month, billed annually ($29 billed monthly)
1 user, 7,500 credits a month (about 300 scans on a 5x5 grid), 100 profiles, 200 competitors, updates every 3 days.
Scale$58
per month, billed annually ($69 billed monthly)
20,000 credits a month (about 800 scans), 300 profiles, daily updates, 20 workspaces with 3 seats each and the lead gen widget.
Dominate$74
per month, billed annually ($89 billed monthly)
30,000 credits a month (about 1,200 scans), unlimited profiles, 1,000 competitors, 45 workspaces with 7 seats each, lifetime history.
EnterpriseCustom
Built around the number of locations, with dedicated scan capacity, API and MCP access, a pilot on your own locations and named support.
Local Viking
Single$39
per month for 1 listing
Unlimited posts and Google accounts, 1,600 keyword credits and 7,500 geogrid credits a month.
Starter$59
per month for up to 10 listings
3,200 keyword credits and 8,100 geogrid credits a month.
Pro$99
per month for up to 20 listings
5,600 keyword credits and 16,200 geogrid credits a month, white-label reporting and the geogrid widget.
Agency$149
per month for up to 40 listings
17,700 keyword credits and 24,300 geogrid credits a month, white-label reporting and the geogrid widget.
Enterprise$200
per month for up to 70 listings
26,600 keyword credits and 32,400 geogrid credits a month. Custom pricing for more than 70 locations.
Ways to pay less
Grid My Business
- Annual discount
Two months free with annual billing
The pricing section gives two months free on annual plans: Growth is $290 a year instead of $29 a month, Scale $690 and Dominate $890.
Local Viking
No public discounts listed.
Common questions
Which is cheaper, Grid My Business or Local Viking?
As of Oct 23, 2026, Grid My Business is cheaper to start with: $24 a month, against $39 a month for Local Viking. Grid My Business starts at $24 per month, billed annually ($29 billed monthly), and Local Viking starts at $39 per month for 1 listing.
Which has a free plan, Grid My Business or Local Viking?
As of Oct 23, 2026, only Grid My Business has a free plan. Local Viking does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.