BrightLocal vs myPresences (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick myPresences if

• Fits if you run one local business and want listings, reviews and map rankings in one account
• Works for agencies and chains, as the rate per location falls as you add more

Look elsewhere if

• Tight if you're on Basic, as reviews and listings cover only Google and Facebook
• Pricey if you want AI rank tracking, which starts on Business at $42 a location a month on yearly billing
• Watch out: Basic allows 50 review-request emails, 5 keywords and 300 grid credits a month
• Watch out: cancelling means contacting support or chat, though the FAQ offers a full refund within 30 days
• Watch out: the Multi Location plan's $50 a location doesn't say how it's billed

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

myPresences

• Basic covers reviews and listings on Google and Facebook only; the wider site networks start on Business at $50 a location a month.
• AI rank tracking is not on Basic: Business covers 5 AI models and Pro 18.
• Review-request texts and emails, search keywords and LocalGrid credits are capped each month by plan.
• Cancelling is done by contacting support or chat; the pricing FAQ offers a full refund within 30 days.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

myPresences

Reviews

Reply to reviews from 100 to 300+ sites by plan, with AI replies and summaries, review requests by email, text or QR code, and review widgets.

Listings and Google Business Profile

Manage listings on up to 3,000+ services and edit a Google Business Profile's photos, posts, questions and reviews; Pro adds Listing Sync Pro.

Search and LocalGrid

Track Google, Bing and website rankings for 5 to 50 keywords, and Google Maps rankings across a map grid with monthly LocalGrid credits.

AI rank and presence

Checks how AI models rank a business against competitors and what they say about it, across models from OpenAI, Google, xAI, Anthropic, Meta and Mistral.

AI traffic

Shows which pages get visits from ChatGPT, Perplexity, Gemini, Copilot, Grok, Claude and Meta, and which sources AI cites for similar businesses.

Social posting and social proof

Post and schedule to Facebook, Instagram, Twitter, LinkedIn and Google, and turn good reviews into images for social media.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

myPresences

• Basic$12.50

  per location / month, billed yearly ($15 billed monthly)

  Reviews and listings on Google and Facebook, profile optimization, 50 review-request emails, 5 search keywords, 300 LocalGrid credits and 1 user.

• Business$42

  per location / month, billed yearly ($50 billed monthly)

  Reviews on 100+ sites, listings on 2,000+ services, 200 texts and 500 emails, 20 keywords, 1,000 grid credits, AI tracking on 5 models, 5 users.

• Pro$84

  per location / month, billed yearly ($100 billed monthly)

  Reviews on 300+ sites, listings on 3,000+, 1,000 texts and 2,000 emails, 50 keywords, 2,000 grid credits, 18 AI models, 20 users, automations.

• Multi Location$50

  per location / month and up; billing basis not shown

  Business features across many locations, with multi-location dashboards, white label, unlimited users and roles. The rate falls as locations are added.

• EnterpriseCustom

  For multi-location brands with over 100 sites: custom integrations, single sign-on, a dedicated account manager and support contracts.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

myPresences

• Annual discount

  Save 16% with yearly billing

  The pricing FAQ gives 16% off, two months free, on yearly plans: Basic is $12.50 a location a month billed yearly instead of $15 monthly.

• Other savings

  30% off for 6 months when you pick a plan in the trial

  The pricing FAQ says choosing a plan during the free trial currently gives 30% off any plan for the first six months.

• Other savings

  50% off the first year when switching from another tool

  The pricing page offers half off the first year to businesses moving to myPresences from another platform.