FetchApp vs Sellfy (2026): which should you pick?
As of Nov 13, 2026, Sellfy grades higher than FetchApp: 2.4 against 2.2 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
FetchApp grades higher on value for money. Sellfy grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
FetchApp
Digital download and license key delivery for your own store
Sellfy
Store builder for selling downloads, subscriptions and print-on-demand
Which one is for you
Pick FetchApp if
- Fits if you sell on Shopify or PayPal and want automatic file delivery
- Works for sellers with large catalogues who would rather pay by storage than by sale
Look elsewhere if
- Tight if you stay free, since Hobby holds 5 MB and has no API
- Watch out: billing follows stored files, so a growing library moves you to a dearer tier
- Watch out: the WooCommerce plugin is third-party and last released in February 2023, and BigCommerce is for existing accounts only
Pick Sellfy if
- Fits if you sell files, subscriptions and merch and want them in one store
- Works for YouTubers and social sellers without a website who'd rather pay a flat fee than a cut
Look elsewhere if
- Tight if sales are climbing, as plans cap yearly sales at $10k, $50k or $200k, and overage may cost 2%
- Skip it if you want sales tax filed for you, since Sellfy isn't the merchant of record
- Pricey if you want upsells, cart recovery, affiliates or no Sellfy branding, which start on Business at $59 a month
- Watch out: the 14-day trial only lets you build; selling needs a paid plan from $22 a month
- Watch out: Stripe or PayPal fees, typically 2.9% + 30 cents, come on top
How we grade them
| 2.2GPAFetchAppFair | 2.4GPASellfyFair | |
|---|---|---|
| Value for money | BStarter is $5 a month, inside the cheapest quarter of digital-product tools ($10), but it holds only 50 MB. 2 GB costs $10. | CStarter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted. |
| Free plan and trial | CA free Hobby plan exists, but it holds 5 MB and has no API access, so it is for trying only. | CNo free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month. |
| Features | DIt delivers files only: checkout, payments and tax come from a store or PayPal you connect, so it needs another product to be useful. | BDownloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business. |
| Ease of use | CNo store rating on record. You connect a store and set up delivery rules. | CNo App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells. |
| Platforms and integrations | BWeb, with Shopify, PayPal, WooCommerce, Amazon S3 and Cloudflare R2 listed, and an API and webhooks on paid plans. | BWeb only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed. |
| Best for | automatic file and licence-key delivery after payment | a flat-fee store for downloads and merch |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: FetchApp and Sellfy. How we grade
Price against what you get
FetchApp starts at $5 a month and scores 2.0 out of 4 on features, ease of use and platforms. Sellfy starts at $0.83 a month when paid by the year and scores 2.7.
Sellfy scores higher and starts $4.17 a month lower. Of the other tools for selling digital products on the chart, 10 score higher than FetchApp for less, and 2 score higher than Sellfy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Sellfy also covers email campaigns, affiliate tracking and print on demand.
At a glance
| FetchApp | Sellfy | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $5 per month for 50 MB of storage | $22 per month for up to $10k in yearly sales, billed annually ($29 monthly) |
| Free plan | Hobby plan: $0 with 5 MB of storage, for trying delivery. Free accounts have no API access. | None |
| Free trial | None listed | 14-day free trial, no card required; you can build a store but must pay to sell |
| Web | ||
| Made by | FetchApp | UAB Sellfy |
| Price read from | fetchapp.com | sellfy.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
FetchApp
- It delivers files only: checkout, payments and tax come from the store or PayPal setup you connect.
- The free Hobby plan holds 5 MB and has no API access.
- The WooCommerce plugin is third-party, last released 2023-02-28, and BigCommerce is open to existing accounts only.
- Billing follows stored files, so a growing library moves you to a higher monthly tier.
Sellfy
- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.
Key features
FetchApp
- Delivery after payment
- When your store reports an order as paid, FetchApp emails the download links and any license keys to the buyer.
- License keys
- A key can be sent with each purchase. License keys are included on every paid plan, with no per-key charge.
- Expiring links and limits
- Business plans add expiring download links and download limits, and orders can be searched so links can be resent.
- Shopify and PayPal connections
- A Shopify app and PayPal buy-button setup are maintained by FetchApp. A WooCommerce plugin is community-made.
- Own storage
- From the Business tier you can host files in your own S3 or Cloudflare R2 storage and give FetchApp their links.
- API and webhooks
- A REST API lets a developer connect any checkout so that paid orders trigger delivery.
Sellfy
- One store for every product type
- Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- Store builder and buy buttons
- Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- Print-on-demand merch
- Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- Email marketing built in
- Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- Upsells, cart recovery and affiliates
- Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- Download protection
- Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.
Plans
FetchApp
Hobby$0
5 MB of storage for trying out delivery. No API access.
Starter$5
per month for 50 MB of storage
License keys, Shopify and PayPal connections, unlimited admin users, API access and delivery emails from your own domain.
Business$10
per month for 2 GB of storage
Rises with storage: $20 for 5 GB, $30 for 10 GB, up to $500 for 200 GB. Adds your own S3 or R2 storage, full API and webhooks.
Scale$100
per month for 40 GB of storage
For larger libraries: 40 GB to 200 GB, with help choosing the right storage amount.
Sellfy
Starter$22
per month for up to $10k sales a year, billed annually ($29 monthly)
Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee.
Business$59
per month for up to $50k sales a year, billed annually ($79 monthly)
Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits.
Premium$119
per month for up to $200k sales a year, billed annually ($159 monthly)
Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer.
Ways to pay less
FetchApp
No public discounts listed.
Sellfy
- Annual discount
Save 25% with yearly billing
Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159.
Common questions
Which is cheaper, FetchApp or Sellfy?
As of Nov 13, 2026, Sellfy is cheaper to start with: $0.83 a month when paid by the year, against $5 a month for FetchApp. FetchApp starts at $5 per month for 50 MB of storage, and Sellfy starts at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly).
Which has a free plan, FetchApp or Sellfy?
As of Nov 13, 2026, only FetchApp has a free plan. Sellfy does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.