FetchApp vs SendOwl (2026): which should you pick?

Pick FetchApp if

• Fits if you sell on Shopify or PayPal and want automatic file delivery
• Works for sellers with large catalogues who would rather pay by storage than by sale

Look elsewhere if

• Tight if you stay free, since Hobby holds 5 MB and has no API
• Watch out: billing follows stored files, so a growing library moves you to a dearer tier
• Watch out: the WooCommerce plugin is third-party and last released in February 2023, and BigCommerce is for existing accounts only

Pick SendOwl if

• Fits if you already have a website or Shopify store and need digital delivery
• Works for software sellers who want license keys sent at checkout

Look elsewhere if

• Pricey if you sell more than $10k a year, as Grow costs $72.50 a month billed yearly
• Skip it if you want sales tax filed for you, since SendOwl isn't the merchant of record
• Tight if your files are big, as downloads past the bandwidth allowance cost $1 per GB
• Watch out: the pricing page gives two different bandwidth allowances for Launch and Grow, and the trial's length isn't stated
• Pricey if yearly sales pass $100,000, as Business plans start at $299 a month

FetchApp

• It delivers files only: checkout, payments and tax come from the store or PayPal setup you connect.
• The free Hobby plan holds 5 MB and has no API access.
• The WooCommerce plugin is third-party, last released 2023-02-28, and BigCommerce is open to existing accounts only.
• Billing follows stored files, so a growing library moves you to a higher monthly tier.

SendOwl

• No free plan; plans are capped by orders and sales over the trailing 12 months, and going over moves you up a tier.
• Downloads past the monthly bandwidth allowance cost $1 per GB; the pricing page gives two different allowances for Launch and Grow.
• Stripe or PayPal processing fees come on top, and SendOwl acts as a technology provider rather than the merchant of record.
• Business plans, from $299 a month, are needed once yearly sales pass $100,000.

FetchApp

Delivery after payment

When your store reports an order as paid, FetchApp emails the download links and any license keys to the buyer.

License keys

A key can be sent with each purchase. License keys are included on every paid plan, with no per-key charge.

Expiring links and limits

Business plans add expiring download links and download limits, and orders can be searched so links can be resent.

Shopify and PayPal connections

A Shopify app and PayPal buy-button setup are maintained by FetchApp. A WooCommerce plugin is community-made.

Own storage

From the Business tier you can host files in your own S3 or Cloudflare R2 storage and give FetchApp their links.

API and webhooks

A REST API lets a developer connect any checkout so that paid orders trigger delivery.

SendOwl

Checkout anywhere

Payment links, an embeddable cart, a modal checkout, three checkout templates and custom fields, with custom CSS and JavaScript.

Many digital product types

Downloads, subscriptions, bundles, courses with drip content, software with license keys, streaming audio and video, pre-orders and tip jars.

File protection

PDF stamping with the buyer's details, PDF and Office document locking, download and time limits, and fraud filters.

Sales tools on every plan

Upsells and cross-sells, cart abandonment emails, an affiliate program, coupons, pay-what-you-want pricing and gifting.

Integrations and API

Stripe and PayPal, with Apple Pay and Klarna through Stripe; Shopify, WordPress, Notion and Linktree; Zapier, webhooks and an API.

Tax and reporting

Automatic sales tax and EU VAT calculation, tax reports by country, and reports on income, subscriptions, upsells and affiliates.

FetchApp

• Hobby$0

  5 MB of storage for trying out delivery. No API access.

• Starter$5

  per month for 50 MB of storage

  License keys, Shopify and PayPal connections, unlimited admin users, API access and delivery emails from your own domain.

• Business$10

  per month for 2 GB of storage

  Rises with storage: $20 for 5 GB, $30 for 10 GB, up to $500 for 200 GB. Adds your own S3 or R2 storage, full API and webhooks.

• Scale$100

  per month for 40 GB of storage

  For larger libraries: 40 GB to 200 GB, with help choosing the right storage amount.

SendOwl

• Launch$32.50

  per month for up to $10k sales a year, billed annually ($39 monthly)

  Up to 5,000 orders a year, unlimited products and storage, and every feature. 10 GB of download bandwidth a month on the plan card (20 GB in the FAQ).

• Grow$72.50

  per month for up to $36k sales a year, billed annually ($87 monthly)

  Up to 25,000 orders a year, with every feature. 20 GB of bandwidth a month on the plan card (30 GB in the FAQ).

• Scale$132.50

  per month for up to $100k sales a year, billed annually ($159 monthly)

  Up to 50,000 orders a year and 50 GB of download bandwidth a month, with every feature.

• Business$299

  per month and up, for up to $200k in sales a year

  Business plans for higher volumes, up to $5M+ in yearly revenue, with priority support.

FetchApp

No public discounts listed.

SendOwl

• Annual discount

  Two months free with yearly billing

  SendOwl's pricing page gives two months free on yearly billing: Launch $32.50 a month instead of $39, Grow $72.50 instead of $87, Scale $132.50 instead of $159.