Launch27 vs MaidCentral (2026): which should you pick?

Pick Launch27 if

• Fits if you run a housecleaning business and want customers booking and paying online
• Works for owners with many cleaners, since users are unlimited

Look elsewhere if

• Not for you if you aren't a cleaning company, as the pricing page is written around housecleaning
• Pricey if you want the phone app, charging cards automatically or multi-location calendars, all on $299 Plus
• Skip it if you need Zapier, QuickBooks or text reminders on the cheapest plan, as they start at Pro for $150
• Watch out: the Base plan's booking form carries Launch27 branding

Pick MaidCentral if

• Fits if you run a cleaning company with several crews and thousands of jobs
• Works for owners who want payroll and quality numbers next to the schedule

Look elsewhere if

• Pricey if you are small, since the floor is $450 a month for one location
• Not for you if you want to try it first, as there is no trial, only a demo
• Watch out: billing follows completed jobs, and a job counts once it has a time sheet in the payroll cycle
• Watch out: the calculator on the pricing page is an estimate, and final pricing is confirmed at sign-up

Launch27

• Only cleaning businesses are addressed; the pricing page is written around housecleaning.
• The mobile app for cleaners and admins, automatic card charging and multi-location calendars are limited to the $299 Plus plan.
• Integrations with Zapier, QuickBooks, Twilio and Google Calendar, and text reminders, need Pro or higher.
• The Base plan's booking form carries Launch27 branding.

MaidCentral

• Billing is by physical location and completed jobs per month. A job counts when it has a time sheet in the payroll cycle.
• The vendor says there is no free trial, only a live demo, and a one-time onboarding fee applies.
• The calculator on the pricing page gives an estimate; the vendor says final pricing is confirmed on sign-up.
• The pages read do not say which mobile operating systems the technician access runs on.

Launch27

Online booking form

Customers book and see availability through a form. Embedding is listed for WordPress, Squarespace, Wix and Facebook, and pricing can follow bedrooms and bathrooms, hours, square footage or custom rules.

Customer and cleaner portals

Customers, cleaners and office staff each get a login portal, with schedule trackers for contractors and employees.

Payroll manager

Payroll reports with revenue split and commissions on every plan; time-tracking reports come with Pro.

Reminders and review requests

Email reminders are on every plan, text reminders start on Pro, and Pro adds automated review requests and a client feedback tracker.

Card pre-authorization and charging

On Plus, cards can be pre-authorized when a booking is made and charged automatically.

Mobile app for cleaners

Plus includes app access for cleaners and office staff, with on-the-way and running-late alerts, check-in/out alerts and photos.

MaidCentral

Scheduling and dispatching

Master schedule, dispatching and field service access for technicians, with revenue production planning for the office.

Online booking and customer portal

Customers book cleanings online and manage their own accounts through a portal. An employee portal and texting are also listed.

Invoicing and payroll reporting

Batch billing and invoicing, card charging, employee tipping and payroll reporting based on completed jobs.

KPIs and quality tracking

KPI dashboards, scorecards, advanced reporting and quality measurement from customer feedback.

Marketing and CRM

A CRM with sales follow-up and marketing campaigns, aimed at residential cleaning companies.

Launch27

• Base$75

  per month, billed monthly

  Unlimited users and bookings, a booking form with Launch27 branding, customer and cleaner portals, and a payroll manager with revenue split and commission reports.

• Pro$150

  per month, billed monthly

  Adds a booking form without Launch27 branding, Google Calendar, Zapier, QuickBooks and Twilio integrations, gift cards, text reminders and a map view of bookings.

• Plus$299

  per month, billed monthly

  Adds mobile app access for cleaners and office staff, automatic card pre-authorization and charging, a customer referral engine and calendars for multiple locations.

MaidCentral

• Starter$450

  per month for 1 location and up

  Full platform for 1 location. Each added location and each tier of completed jobs raises the price. Unlimited users and customers; a one-time onboarding fee applies.

Launch27

• Annual discount

  15% off annual billing

  Annual subscriptions are listed at $765 (Base), $1,530 (Pro) and $3,049.80 (Plus) per year, each marked 15% off the monthly rate.

MaidCentral

No public discounts listed.