LinkHunter vs ontolo (2026): which should you pick?
As of Nov 12, 2026, LinkHunter grades higher than ontolo: 2.2 against 1.4 out of 4.0.
Checked Oct 23, 2026 and Nov 12, 2026 · graded Oct 23, 2026 and Nov 12, 2026 by ToolGPA
LinkHunter grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
LinkHunter
Link prospecting and email outreach in one tool
ontolo
Prospecting crawler that finds link-building and marketing targets
Which one is for you
Pick LinkHunter if
- Fits if you run targeted outreach and want prospecting and sending in one tool
- Works for small agencies on 500 to 5,000 emails a month
Look elsewhere if
- Tight if you send more than 500 emails or 7 campaigns a month, the Starter caps
- Skip it if you want automatic follow-up on Starter, because it starts at $99
- Watch out: phone support, training and onboarding are Agency-only at $199
- Watch out: the site footer reads 2021 and no annual pricing is shown
- Not for you if you want a free plan, as only the 14-day trial is free
Pick ontolo if
- Fits if you need thousands of guest post and resource page targets at once
- Works for crawling prospect lists you've exported from Ahrefs, Moz or Majestic
Look elsewhere if
- Watch out: the site hasn't changed since 2016, and sources it lists, like Google Plus and Vine, no longer exist
- Skip it if you want outreach in the same tool, as contacts are exported for use elsewhere
- Not for you if you want to try it first: there's no free plan or trial, only a 30-day money-back guarantee
- Pricey if you run small campaigns, at $97 a month, with Agency at $297
- Tight if you cancel partway through, as the terms rule out prorated refunds once a billing period starts
How we grade them
| 2.2GPALinkHunterFair | 1.4GPAontoloWeak | |
|---|---|---|
| Value for money | C$49 a month for 500 outreach emails, which is level with this category's middle of $49. $99 buys 2,000 emails and $199 buys 5,000. | CPro is $97 a month for 1,000,000 URLs in your index, right at the edge of the dearer quarter of this category. It buys prospecting only, with no outreach, from a site untouched since 2016. |
| Free plan and trial | C14 days free with no card, and no free plan after. | FNothing free: no free plan and no trial. There's a 30-day money-back guarantee, but that isn't a trial, and the terms rule out prorated refunds once a billing period has started. |
| Features | CProspect search, email lookup, templates, tracking and reports. Automatic follow-up and Semrush metrics need the $99 plan, and Starter shows Moz numbers only. | D80+ sources, 90+ prospect types, page-section parsing, and contacts with outbound link data, exported to Excel or CSV. But it's one part of the job with no outreach of its own, and a site last updated in 2016 that lists dead sources makes it hard to trust it's current. |
| Ease of use | CNo store rating on record. You connect mailboxes and build templates before sending. | CNo rating on record. You build searches, upload lists from Moz, Ahrefs or Majestic and work through multi-tab Excel exports, so there's a lot to learn first. |
| Platforms and integrations | BWeb only, but it sends through Gmail, Google Workspace or any SMTP and IMAP mailbox and exports to spreadsheets. | CWeb only. It reads lists exported from Moz, Ahrefs and Majestic and exports to Excel, but there's no API or live connection to anything on record. |
| Best for | link outreach from one screen on a small budget | crawling huge lists of link prospects |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: LinkHunter and ontolo. How we grade
Price against what you get
LinkHunter starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. ontolo starts at $97 a month and scores 1.7.
LinkHunter scores higher and starts $48 a month lower. Of the other link building tools on the chart, 1 scores higher than LinkHunter for less, and 33 score higher than ontolo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- LinkHunter also covers email campaigns.
- ontolo also covers research.
At a glance
| LinkHunter | ontolo | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $49 per month for 500 outreach emails | $97 per month for 1,000,000 URLs in your index |
| Free plan | None | None |
| Free trial | 14 days free, no credit card required | None listed |
| Web | ||
| Made by | LinkHunter | ontolo LLC |
| Price read from | linkhunter.com | ontolo.com |
| Checked | Nov 12, 2026 | Oct 23, 2026 |
Worth knowing
LinkHunter
- Plans are capped by outreach emails per month (500, 2,000 or 5,000) and by new campaigns.
- Automatic follow-up and Semrush metrics start on the Small Business plan; Starter shows Moz metrics only.
- Phone support, team training and onboarding are limited to the Agency plan.
- The footer of the site reads 2021, and the site publishes no pricing for annual billing.
ontolo
- The site has not been updated since 2016, and some listed sources, such as Google Plus and Vine, no longer exist.
- There is no free plan or trial; plans carry a 30-day money-back guarantee instead.
- It finds and qualifies prospects but has no email outreach of its own; contacts are exported for use elsewhere.
- The terms rule out prorated refunds after a billing period starts, apart from charges made after a cancellation.
Key features
LinkHunter
- Prospect search
- Finds relevant websites, shows an SEO value for each, previews sites inside the tool and downloads lists to a spreadsheet.
- Email discovery
- Looks up a website's contact email so outreach can be sent without leaving the tool.
- Templates and personalization
- Built-in email templates with dynamic fields, plus the option to submit a site's contact form from within LinkHunter.
- Automatic follow-up
- Follow-up emails are sent automatically on the Small Business and Agency plans.
- Outreach tracking and reports
- Keeps a record of every site contacted and exports prospecting and outreach reports.
- Mail account connections
- Sends through Gmail, Google Workspace, or any mailbox connected over SMTP and IMAP.
ontolo
- Prospects from 80+ sources
- Searches more than 80 sources at once and expands a prospect type, such as guest posts, into 20 or more query variations behind the scenes.
- Upload your own lists
- Crawl prospect lists exported from Moz, Ahrefs, Majestic or anywhere else, uploaded as a CSV or plain text file.
- 90+ prospect types
- Sorts pages into types across link building, content, social, community, advertising, affiliates, e-commerce and technical features.
- Page-section parsing
- Separates article text, comments and navigation, so a keyword in a footer does not count as a match and links are attributed to the right part of the page.
- Contacts and link data
- Collects email addresses, contact form URLs and social accounts per prospect, plus its followed and nofollowed outbound links.
- Excel and CSV exports
- Exports each search as a multi-tab, color-coded Excel workbook, or as a CSV.
Plans
LinkHunter
Starter$49
per month for 500 outreach emails
7 new campaigns a month and 2 email accounts, with email discovery, templates and Moz metrics.
Small Business$99
per month for 2,000 outreach emails
15 new campaigns and 5 email accounts a month, adding automatic follow-up and Semrush metrics.
Agency$199
per month for 5,000 outreach emails
30 new campaigns and 10 email accounts a month, adding phone support, team training and onboarding.
ontolo
Pro$97
per month for 1,000,000 URLs in your index
Up to 200,000 new URLs crawled a day, with a 30-day money-back guarantee.
Agency$297
per month for 5,000,000 URLs in your index
Up to 1,000,000 new URLs crawled a day, with a 30-day money-back guarantee.
CustomCustom
Custom code and data work for problems the standard plans do not cover, by contacting the company.
Common questions
Which is cheaper, LinkHunter or ontolo?
As of Nov 12, 2026, LinkHunter is cheaper to start with: $49 a month, against $97 a month for ontolo. LinkHunter starts at $49 per month for 500 outreach emails, and ontolo starts at $97 per month for 1,000,000 URLs in your index.
Which has a free plan, LinkHunter or ontolo?
As of Nov 12, 2026, neither LinkHunter nor ontolo has a free plan. LinkHunter has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.