Local Viking vs LocalRank (2026): which should you pick?
As of Oct 23, 2026, LocalRank grades higher than Local Viking: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Local Viking grades higher on value for money and platforms. LocalRank grades higher on the free plan and features. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Local Viking
Google Business Profile manager for agencies, with posts and geogrids
LocalRank
Local rank tracking, citation building and AI visibility for agencies
Which one is for you
Pick Local Viking if
- Fits if you're an agency posting to dozens of Google Business Profiles every week
- Works for spotting unwanted edits to client listings, including Google's own
Look elsewhere if
- Not for you if you want to try it first, as no free plan or trial is listed
- Watch out: rank checks and geogrid scans spend credits, and keyword credits don't roll over
- Tight if you want white-label reports or the geogrid widget, which start at Pro ($99)
- Skip it if you need listings kept right beyond Google, as it manages Google Business Profiles
- Watch out: the site still says Local Viking, but sign-up, pricing and help run under the LocalOptics name
Pick LocalRank if
- Fits if you're an agency wanting rank tracking and citation building under one subscription
- Works for businesses that need a whole service area tracked, not just one address
Look elsewhere if
- Pricey if you want review tools or the AI autopilot, as they start at Pro, $247.50 a month on yearly billing
- Watch out: the homepage promises money back if rankings don't rise in 90 days, but the terms say fees aren't refundable
- Watch out: LLM Citations are AI-written listicles on LocalRank's own sites that rank you first, not coverage earned elsewhere
- Tight if you budget scans, as the pages don't say what one rank tracker credit buys
- Watch out: faster indexing of your citations is a $20-per-run add-on
How we grade them
| 1.8GPALocal VikingWeak | 2.0GPALocalRankFair | |
|---|---|---|
| Value for money | CSingle is $39 a month for one listing, with 1,600 keyword credits and 7,500 geogrid credits, between this category's middle ($31) and dearer quarter ($59). Up to 10 listings is $59, which is where agencies start. | DStarter is $47.50 a month for one location on yearly billing, $57 monthly, between this category's middle ($31) and dearer quarter ($59), for citations and rank tracking. Review Booster, the AI autopilot and leads sit on Pro at $247.50, about eight times the middle. |
| Free plan and trial | FNothing free. The pricing page lists no free plan and no trial, so you pay before you see your own profiles in it. | CNo free plan, but a free trial with no card needed. The pages don't say how long it lasts. |
| Features | CBulk post and photo scheduling, profile edits with a change log and alerts, local and organic rank tracking, geogrids, review replies and white-label reports. It does Google Business Profile work fully, but that's one platform: no other directories or review requests. | BScheduled and on-demand Maps rank tracking that handles service areas, citation submission to 550+ directories, AI answer monitoring, profile posts and review replies, and a leads database. It covers the whole job; its LLM Citations are articles on its own sites. |
| Ease of use | CNo rating on record. You connect Google accounts and budget keyword and geogrid credits, where each rank type and each grid point uses one. | CNo rating on record. Rank tracking runs on credits, and the pages read don't say what one credit buys, so it's hard to tell what a month covers. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Google Business Profile, Search Console, GA4, Looker Studio, ServiceTitan, CompanyCam and Zapier, with a public API, webhooks and MCP. | CWeb only, with no desktop or phone app, and the only integration on record is Google Business Profile. |
| Best for | posting to many Google Business Profiles | rank tracking and citation building together |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Local Viking and LocalRank. How we grade
Price against what you get
Local Viking starts at $39 a month and scores 2.3 out of 4 on features, ease of use and platforms. LocalRank starts at $47.50 a month and scores 2.3.
They score the same, and Local Viking starts $8.50 a month lower. Of the other local SEO tools on the chart, 6 score higher than Local Viking for less, and 9 score higher than LocalRank for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- LocalRank also covers review collection and AI search visibility.
At a glance
| Local Viking | LocalRank | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $39 per month for 1 listing | $47.50 per month for 1 location, billed annually ($57 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | Free trial, no credit card required; the length is not stated |
| Web | ||
| Made by | LocalViking | LocalRank.so |
| Price read from | app.localoptics.com | localrank.so |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Local Viking
- No free trial or free plan is listed on the pricing page.
- Rank checks and geogrid scans spend credits: 1 keyword credit per rank type per check, 1 geogrid credit per grid point. Keyword credits do not roll over.
- White-label reporting and the geogrid widget start at the Pro plan.
- The marketing site still says Local Viking, but sign-up, pricing and the help center use the LocalOptics name.
LocalRank
- Starter covers one location; GBP AI Autopilot, Review Booster, LLM Citations and lead credits start at Pro, $247.50 a month billed annually.
- The homepage promises money back if rankings do not rise in 90 days, but the terms say fees are non-refundable and the guarantee's conditions are not set out.
- LLM Citations are AI-written articles on LocalRank's own network of sites, ranking the customer first, rather than coverage earned elsewhere.
- The pages read do not say what one rank tracker credit buys.
Key features
Local Viking
- Post scheduling
- Schedules standard, offer, event and alert posts to many profiles at once, with recurring posts, Spintax and location variables, and CSV bulk upload.
- Listing management and protection
- Edits profile details in one place, keeps a change log that includes Google's own edits, and alerts by email or SMS when anything changes.
- Rank tracking and geogrids
- Tracks keywords in the local pack, organic desktop and organic mobile, and runs live or scheduled geogrid scans with competitors at every point.
- Photo scheduling
- A media library that drip-schedules photos to profiles over weeks, with control over image metadata and file names.
- Reviews, audits and reports
- Reply to Google reviews across locations, run competitive audits against up to five rivals and send scheduled white-label reports.
- API, webhooks and MCP
- A public API, webhooks for new reviews and finished scans, a Looker Studio connector, and MCP connections for ChatGPT and Claude.
LocalRank
- Local rank tracker
- Scans Google Maps rankings on a schedule or on demand, covers service-area businesses, separates local pack from organic results, and shares live or white-label reports.
- Citation building
- Submits a business's name, address and phone to more than 550 directories in one step, with bulk edits and deletions; faster indexing is a $20-per-run add-on.
- AI Recommendation Monitor
- Checks whether ChatGPT, Claude, Gemini and Perplexity recommend a business for set queries and gives a visibility percentage for each scan.
- LLM Citations
- Writes listicle articles with GPT-4o that place the customer's business first and publishes them across LocalRank's own network of sites. Included from Pro.
- Google Business Profile automation
- Connects Google Business Profiles to schedule posts, answer reviews from templates and follow insights across locations. The AI Autopilot starts at Pro.
- Local leads database
- Searches a database the vendor puts at more than 15 million business contacts, with filters, lead scoring and export, paid for with lead credits.
Plans
Local Viking
Single$39
per month for 1 listing
Unlimited posts and Google accounts, 1,600 keyword credits and 7,500 geogrid credits a month.
Starter$59
per month for up to 10 listings
3,200 keyword credits and 8,100 geogrid credits a month.
Pro$99
per month for up to 20 listings
5,600 keyword credits and 16,200 geogrid credits a month, white-label reporting and the geogrid widget.
Agency$149
per month for up to 40 listings
17,700 keyword credits and 24,300 geogrid credits a month, white-label reporting and the geogrid widget.
Enterprise$200
per month for up to 70 listings
26,600 keyword credits and 32,400 geogrid credits a month. Custom pricing for more than 70 locations.
LocalRank
Starter$47.50
per month for 1 location, billed annually ($57 billed monthly)
Citations on 550+ directories for one location and 10,000 rank tracker credits that reset each month.
Pro$247.50
per month for 10 locations, billed annually ($297 billed monthly)
50,000 rank tracker credits, LLM Citations, GBP AI Autopilot, Review Booster, 5,000 lead credits on signup and a one-hour onboarding.
Scale$372.50
per month, billed annually ($497 billed monthly)
Unlimited locations, 200,000 rank tracker credits, 5 AI listicles a month, 50,000 lead credits on signup and 5 LocalBoosts.
Enterprise$1,664.17
per month, billed annually ($2,997 billed monthly)
Unlimited locations, 300,000 rank tracker credits, unlimited LLM Citations and unlimited LocalBoosts, for 50 or more locations.
Ways to pay less
Local Viking
No public discounts listed.
LocalRank
- Annual discount
Lower monthly rates with annual billing
Billed annually, Starter is $47.50 a month instead of $57, Pro $247.50 instead of $297 and Scale $372.50 instead of $497.
Common questions
Which is cheaper, Local Viking or LocalRank?
As of Oct 23, 2026, Local Viking is cheaper to start with: $39 a month, against $47.50 a month for LocalRank. Local Viking starts at $39 per month for 1 listing, and LocalRank starts at $47.50 per month for 1 location, billed annually ($57 billed monthly).
Which has a free plan, Local Viking or LocalRank?
As of Oct 23, 2026, neither Local Viking nor LocalRank has a free plan. LocalRank has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.