Local Viking vs localseotool.io (2026): which should you pick?

Pick Local Viking if

• Fits if you're an agency posting to dozens of Google Business Profiles every week
• Works for spotting unwanted edits to client listings, including Google's own

Look elsewhere if

• Not for you if you want to try it first, as no free plan or trial is listed
• Watch out: rank checks and geogrid scans spend credits, and keyword credits don't roll over
• Tight if you want white-label reports or the geogrid widget, which start at Pro ($99)
• Skip it if you need listings kept right beyond Google, as it manages Google Business Profiles
• Watch out: the site still says Local Viking, but sign-up, pricing and help run under the LocalOptics name

Pick localseotool.io if

• Fits if you're a freelancer reporting Google Maps rankings to two or three clients
• Works for agencies that want a prospect list from the same tool they report with

Look elsewhere if

• Not for you if you want to try it without a card, as Starter's trial needs one and Pro and Agency have no trial
• Tight if you're on Starter, with 3 businesses, 25 keywords, 7x7 grids, 60 reports a month and 1 seat
• Pricey if you want clean client links: Starter's carry a watermark, and white-label waits on Agency at $79.99
• Skip it if you need Apple Maps, Bing or AI-answer tracking, as it names Google Maps only

Local Viking

• No free trial or free plan is listed on the pricing page.
• Rank checks and geogrid scans spend credits: 1 keyword credit per rank type per check, 1 geogrid credit per grid point. Keyword credits do not roll over.
• White-label reporting and the geogrid widget start at the Pro plan.
• The marketing site still says Local Viking, but sign-up, pricing and the help center use the LocalOptics name.

localseotool.io

• There is no free plan. Only Starter has a trial, it needs a card, and Pro and Agency are paid from the first day.
• Starter is limited to 3 businesses, 25 keywords, 7x7 grids, 60 reports a month and 1 seat.
• Share links carry a watermark on Starter; white-label branding comes only with Agency at $79.99 a month.
• The rank tracking the site describes covers Google Maps; it names no Apple Maps, Bing or AI-answer tracking.

Local Viking

Post scheduling

Schedules standard, offer, event and alert posts to many profiles at once, with recurring posts, Spintax and location variables, and CSV bulk upload.

Listing management and protection

Edits profile details in one place, keeps a change log that includes Google's own edits, and alerts by email or SMS when anything changes.

Rank tracking and geogrids

Tracks keywords in the local pack, organic desktop and organic mobile, and runs live or scheduled geogrid scans with competitors at every point.

Photo scheduling

A media library that drip-schedules photos to profiles over weeks, with control over image metadata and file names.

Reviews, audits and reports

Reply to Google reviews across locations, run competitive audits against up to five rivals and send scheduled white-label reports.

API, webhooks and MCP

A public API, webhooks for new reviews and finished scans, a Looker Studio connector, and MCP connections for ChatGPT and Claude.

localseotool.io

Grid rank tracking

Checks Google Maps rankings for a keyword on grids from 3x3 to 13x13 points, in five grid shapes, and shows the result as a color-coded heatmap.

AI competitor analysis

Reads a scan and lists the ranking gaps, the competitors winning each keyword and suggested next steps, within a monthly allowance set by the plan.

Lead finder

Searches a keyword and city for local businesses, scores each one hot to cold on more than 30 SEO signals, and exports the list to CSV.

Scheduled reports and history

Runs scans daily, weekly or monthly, emails rank-change alerts, and compares two dates side by side with point-by-point rank changes.

Client share links

Every report has a live link a client can open without logging in. Pro removes the watermark and Agency adds white-label branding.

ChatGPT and Claude connector

An MCP connector lets ChatGPT, Claude and other MCP assistants pull rankings, queue scans and run analysis, counted against the plan's limits.

Local Viking

• Single$39

  per month for 1 listing

  Unlimited posts and Google accounts, 1,600 keyword credits and 7,500 geogrid credits a month.

• Starter$59

  per month for up to 10 listings

  3,200 keyword credits and 8,100 geogrid credits a month.

• Pro$99

  per month for up to 20 listings

  5,600 keyword credits and 16,200 geogrid credits a month, white-label reporting and the geogrid widget.

• Agency$149

  per month for up to 40 listings

  17,700 keyword credits and 24,300 geogrid credits a month, white-label reporting and the geogrid widget.

• Enterprise$200

  per month for up to 70 listings

  26,600 keyword credits and 32,400 geogrid credits a month. Custom pricing for more than 70 locations.

localseotool.io

• Starter$9.99

  per month for 3 businesses, billed monthly

  25 keywords, grids up to 7x7, 60 reports and 40 AI competitor analyses a month, 5 lead searches, scheduled reports and 1 seat. $99 a year billed annually.

• Pro$29.99

  per month for 15 businesses, billed monthly

  50 keywords per business, grids up to 9x9, 400 reports and 250 AI analyses a month, share links without a watermark and 3 seats. $299 a year billed annually.

• Agency$79.99

  per month for unlimited businesses, billed monthly

  Unlimited keywords, reports and lead searches, grids up to 13x13, 1,200 AI analyses a month, white-label branding and 10 seats. $799 a year billed annually.

Local Viking

No public discounts listed.

localseotool.io

• Annual discount

  About two months free with annual billing

  The pricing page says annual billing gives about two months free: Starter $99 a year, Pro $299 instead of $360, Agency $799 instead of $960.