Alternatives · Local SEO
Locl alternatives
As of Oct 24, 2026, the best Locl alternative for most people is BrightLocal (2.4 GPA), second in our ranking of local SEO tools.
Locl compared with 5 alternatives: Moz Local, Yext, Synup, BrightLocal and Merchynt.
Locl is a paid product with a free trial, starting at $149 per location / year for Directory Sync; Premium is $39 per location / month. None of the alternatives has a free plan. 3 more offer a free trial.
Listings checked up to Oct 23, 2026 · Where the facts come from
At a glance
Price against what you get
Locl starts at $12.42 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. None of the 4 alternatives on this chart both scores higher and starts lower.
Synup and BrightLocal score higher without starting lower.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Locl
Moz Local
Listings, reviews and local rank grids from Moz, priced per location
- Moz Local starts at $16 per location / month, billed yearly ($20 billed monthly).
- Moz Local also covers rank tracking and review collection.
Suits: Single-location businesses in the US, UK or Canada keeping listings accurate
Yext
Enterprise listings, reviews and AI visibility for many locations
- Yext also lists iOS and Android apps.
- Yext also covers AI agents and AI search visibility.
- Yext does not cover reports, which Locl does.
Suits: Brands and franchises with hundreds or thousands of locations
Synup
Local marketing platform with an AI agent, priced by location band
- Synup starts at $39 per month for 1 location, billed annually ($49 billed monthly).
- Synup also covers AI agents, rank tracking, review collection and AI search visibility.
- Synup does not cover reports, which Locl does.
Suits: Agencies running listings, reviews and social posts for many clients
BrightLocal
Local SEO platform for rankings, listings, reviews and AI visibility
- BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
- BrightLocal also covers rank tracking, review collection and AI search visibility.
Suits: Agencies reporting local rankings and listings for many client locations
Merchynt
Paige, an AI agent that runs a Google Business Profile for you
- Merchynt starts at $99 per Google Business Profile / month.
- Merchynt also covers rank tracking, review collection and AI search visibility.
Suits: Local business owners who want their Google profile run for them
Limits worth knowing in Locl
- Premium has no AI automation; AI posts and review replies need AutoPilot at $69 per location a month.
- Directory Sync is bought separately at $149 per location a year, on top of Premium or AutoPilot.
- The AutoPilot trial costs $1 and needs a card. The FAQ page also mentions a free Basics plan and a 14-day Premium trial that the pricing pages do not list.
Common questions
What are the alternatives to Locl?
The alternatives to Locl in this directory are Moz Local, Yext, Synup, BrightLocal and Merchynt. Each one has a side-by-side comparison with Locl.
Is there a free alternative to Locl?
None of the alternatives listed here has a free plan. Synup, BrightLocal and Merchynt offer a free trial.
Which Locl alternatives work on Android?
The Locl listing does not include an Android app. Yext lists one.
Which Locl alternatives work on iOS?
The Locl listing does not include an iOS app. Yext lists one.
When were these prices checked?
Every listing on this page was checked on Oct 23, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.