Alternatives · Digital Products
Plug&Pay alternatives
As of Nov 12, 2026, the highest-graded Plug&Pay alternative is Digistore24 (2.8 GPA). It's also the best free one.
Plug&Pay compared with 5 alternatives: ThriveCart, SamCart, CopeCart, ablefy and Digistore24.
Plug&Pay is a paid product with a free trial, starting at €15 per month, billed annually (€25 billed monthly). 1 of the 5 alternatives is free or has a free plan. 3 more offer a free trial.
Listings checked up to Nov 12, 2026 · Where the facts come from
Black Friday: is there a Plug&Pay sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| Plug&PayThis tool | Free trial · from €15/mo | Trial only | Web |
| ThriveCart | Free trial · from $37/mo | Trial only | Web |
| SamCart | Free trial · from $79/mo | Trial only | Web |
| CopeCart | Paid | No | Web, iOS, Android |
| ablefy | Free trial · from €27/mo | Trial only | Web |
| Digistore24 | Free plan | Yes | Web |
Price against what you get
Plug&Pay starts at about $16.76 a month and scores 2.3 out of 4 on features, ease of use and platforms. None of the 3 alternatives on this chart both scores higher and starts lower.
ThriveCart, SamCart and ablefy score higher without starting lower.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Plug&Pay
ThriveCart
Checkout, funnel and course platform with a lifetime licence option
- ThriveCart starts at $37 per month, billed annually ($47 monthly).
- ThriveCart also covers online courses and community.
- ThriveCart does not cover invoicing, online store and popups, which Plug&Pay does.
Suits: Course sellers who want checkout, funnels and course hosting together
SamCart
Checkout and sales page builder with courses and an AI assistant
- SamCart starts at $79 per month.
- SamCart also covers online courses.
- SamCart does not cover invoicing, online store and popups, which Plug&Pay does.
Suits: Course and ebook sellers who want checkout, pages and hosting together
CopeCart
Checkout, tax and payment recovery for high-ticket digital sales
- CopeCart also lists iOS and Android apps.
- CopeCart also covers online courses and merchant of record.
- CopeCart does not cover a/B testing and popups, which Plug&Pay does.
Suits: Coaches and course sellers with high-priced offers that need installments
ablefy
Sales platform for courses, memberships and digital products (elopage)
- ablefy starts at €27 per month, plus 2.7% + €0.50 per standard payment.
- ablefy also covers online courses, community and ticketing.
- ablefy does not cover online store, a/B testing and popups, which Plug&Pay does.
Suits: Coaches and course creators selling in German-speaking markets
Digistore24
Checkout and affiliate marketplace for digital products
- Digistore24 has a free plan, which Plug&Pay lacks.
- Digistore24 also covers partner payouts and merchant of record.
- Digistore24 does not cover invoicing and popups, which Plug&Pay does.
Suits: Course and info product sellers who want an affiliate network
Limits worth knowing in Plug&Pay
- Plug&Pay cannot be used without a Mollie or Stripe account, which handles the payments.
- Lite is capped at 3 products, 10 pages and 1 user; upsells, subscriptions and your own domain start at Premium.
- Affiliate tools, the debtor system and the customer portal are limited to the Ultimate plan.
- Prices are listed in euros; the yearly prices are billed once a year and a plan renews automatically.
Common questions
What are the alternatives to Plug&Pay?
The alternatives to Plug&Pay in this directory are ThriveCart, SamCart, CopeCart, ablefy and Digistore24. Each one has a side-by-side comparison with Plug&Pay.
Is there a free alternative to Plug&Pay?
Yes. Digistore24 has a free plan alongside paid ones.
Which Plug&Pay alternatives work on Android?
The Plug&Pay listing does not include an Android app. CopeCart lists one.
Which Plug&Pay alternatives work on iOS?
The Plug&Pay listing does not include an iOS app. CopeCart lists one.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.