Ahrefs vs OmniSEO
We give Ahrefs a 2.0 GPA and OmniSEO a 2.2, out of 4.0. Ahrefs grades higher on platforms. OmniSEO grades higher on value for money. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Ahrefs
SEO toolset for backlinks, keyword research, audits and rank tracking
OmniSEO
Tracks how ChatGPT, Perplexity and Google AI answers cite your brand
How we grade them
| 2.0GPAAhrefsFair | 2.2GPAOmniSEOFair | |
|---|---|---|
| Value for money | DLite, the plan Ahrefs aims at small businesses, is $129 a month, or $1,290 a year (about $107.50 a month) with the yearly saving. That's nearly three times this category's middle, for one user. Starter is $29, but it's monthly only with 200 credits. | BEssentials is $89 a month billed monthly with 5 seats, so a team of five pays a price per head inside the cheaper quarter of SEO tools. One marketer on their own pays the full $89, past the dearer quarter. Gemini, Claude and the other engines need Professional at $349. |
| Free plan and trial | CAhrefs Free gives you Site Explorer, Site Audit and Web Analytics for sites you can prove are yours, with 5,000 crawl credits a month. Handy for your own site, but there's no keyword research or rank tracking, and no trial of the paid plans. | CNo free plan, but a 7-day free trial with no credit card. It only covers ChatGPT and Google AI Overviews, and a week is just about enough to see where you stand. |
| Features | CIts own link index, Site Explorer for any domain, keyword research, audits for 170+ issues, AI prompt tracking, and API and MCP access from Lite. The gap is rank tracking: the listing says it updates weekly on every plan, and Lite caps reports at 1,000 credits a month. | CVisibility scores, prompt research with query volume, citation tracking, benchmarks against 5 competitors, sentiment and next steps. It does AI visibility fully, but that's a smaller job: no Google rank tracking, site audit or backlink tools on any plan. |
| Ease of use | CNo rating on record. The reports are clean, but credits, projects and crawl budgets take some learning before you know what each click costs you. | CNo App Store rating on record. You choose the prompts to save, capped at 50 on Essentials, and the competitors to track before the scores tell you much, so there's some setting up. |
| Platforms and integrations | BWeb plus a browser toolbar, linked to Search Console, Looker Studio and Google Business Profile, with an API and an MCP server from Lite. No desktop or phone app. | CWeb only, with no integrations or API on record, and Essentials has no CSV or PDF exports. Your numbers stay inside OmniSEO unless you pay for Professional. |
| Best for | backlink and competitor research | checking whether AI chatbots mention your brand |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ahrefs and OmniSEO. How we grade
Price against what you get
Ahrefs starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. OmniSEO starts at $89 a month and scores 2.0.
Ahrefs scores higher and starts $60 a month lower. Of the other SEO tools on the chart, 4 score higher than Ahrefs for less, and 13 score higher than OmniSEO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ahrefs starts at $29 per month, billed monthly. OmniSEO starts at $89 per month, billed monthly.
- Ahrefs has a free plan. OmniSEO does not, though it has a free trial.
- Only Ahrefs lists a browser extension.
- Ahrefs also covers keyword research, rank tracking, site audit and backlink analysis.
- OmniSEO also covers reports.
At a glance
| Ahrefs | OmniSEO | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $29 per month, billed monthly | $89 per month, billed monthly |
| Free plan | Ahrefs Free: Site Explorer, Site Audit (5,000 crawl credits a month per project) and Web Analytics for verified sites, plus the SEO Toolbar and 1 AI Content Helper doc a month. | None |
| Free trial | None listed | 7-day free trial covering ChatGPT and Google AI Overviews, no credit card |
| Web | ||
| Browser extension | ||
| Made by | Ahrefs Pte. Ltd. | WebFX |
| Price read from | ahrefs.com | omniseo.com |
| Checked | Oct 17, 2026 | Oct 18, 2026 |
Who each one suits
Ahrefs
- SEOs who spend most of their time on backlinks and competitor research
- Site owners who want free audits and ranking data for their own sites
- Freelancers and consultants who can work within one included user
OmniSEO
- Marketing teams checking whether AI chatbots mention their brand
- SEO teams adding AI answer engines to their reporting
- Brands measuring AI visibility against named competitors
Worth knowing
Ahrefs
- Rank Tracker updates rankings weekly on every plan the pricing page lists.
- Lite caps each user at 1,000 credits a month for reports; Starter has 200 and cannot add users or add-ons.
- Each plan includes one user; extra users cost $40, $60 or $80 a month and are capped at 2, 5 or 10.
- AI writing tools (Content Kit) start at $99 a month, and Project Boosts cost $20 or $200 a month per project.
OmniSEO
- Essentials covers 4 AI engines; Gemini, Copilot, Claude, Meta AI, Grok and DeepSeek need Professional at $349 a month.
- Saved prompts are capped at 50 a month on Essentials and 100 on Professional, with 5 tracked competitors on both.
- Essentials has no CSV or PDF exports; Professional exports up to 5,000 rows a month.
- It covers AI answer engines only; the plans list no Google rank tracking, site audit or backlink tools.
Key features
Ahrefs
- Site Explorer
- See the backlinks, organic keywords and top pages of any website, with history going back 6 months to 5 years by plan.
- Keywords Explorer
- Find keyword ideas with volume and difficulty; Standard and above add AI suggestions, clusters, search intents and translations.
- Site Audit
- Crawl your sites for 170+ technical and on-page SEO issues, using 100,000 to 1.5 million crawl credits a month by plan.
- Rank Tracker
- Track 750 to 5,000 keywords on the self-serve plans, with rankings updated weekly.
- Brand Radar and AI prompts
- Plans track 5 to 20 of your own prompts in AI chat tools daily. Brand Radar AI, for researching any brand's AI mentions, starts at $199 a month.
- API and MCP server
- Every plan from Lite includes API and MCP access, capped at 100 to 500 rows per request below Enterprise.
OmniSEO
- AI visibility tracking
- Visibility scores and trends for your brand across ChatGPT, Perplexity, Google AI Overviews and AI Mode, with more engines on Professional.
- Prompt research
- Search by domain or topic to see real prompts people ask, how often (prompt query volume), whether your content covers them, and who gets cited.
- Citation tracking
- Shows which of your pages AI engines cite in their answers and where competitors are cited instead.
- Competitor benchmarking
- Side-by-side visibility and share of voice against up to 5 tracked competitors, including newly appearing ones.
- Sentiment analysis
- Tracks how AI engines and their sources describe your brand across topics and queries.
- Placement recommendations
- Prioritized next steps to improve placement, grouped by engine, query intent and topic cluster.
Plans
Ahrefs
Ahrefs Free$0
Limited Site Explorer and Site Audit for websites you verify as yours. No Keywords Explorer or Rank Tracker.
Starter$29
per month, billed monthly
200 report credits a month, with Keywords Explorer, Rank Tracker and Site Audit. Monthly only; no extra users or add-ons.
Lite$129
per month, billed monthly
1 user, 5 projects, 750 tracked keywords, 6 months of history, 1,000 credits a month, 100,000 crawl credits, API and MCP access.
Standard$249
per month, billed monthly
1 user, 20 projects, 2,000 tracked keywords, 2 years of history, unlimited credits, Content Explorer and keyword clusters.
Advanced$449
per month, billed monthly
1 user, 50 projects, 5,000 tracked keywords, 5 years of history, 1.5 million crawl credits and Looker Studio integration.
Enterprise$1,499
per month, annual commitment required
From 3 users, 100 projects, unlimited history, uncapped API, SSO and audit log. Sold through sales.
OmniSEO
Essentials$89
per month, billed monthly
4 AI channels (AI Overviews, AI Mode, ChatGPT, Perplexity), 50 saved prompts, 50 volume lookups, 5 competitors, 5 seats. First paid month $45.
Professional$349
per month, billed monthly
All 10 AI channels, adding Gemini, Copilot, Claude, Meta AI, Grok and DeepSeek; 100 saved prompts, 200 lookups, CSV and PDF exports, 10 seats. First month $175.
Enterprise$899
per month and up
Custom regions and models, 500 or more saved prompts, monthly AEO and GEO consultations, multi-brand setups and unlimited seats. Sold through sales.
Ways to pay less
Ahrefs
- Annual discount
Save up to 17% by paying annually
Ahrefs' pricing page offers up to 17% off for annual billing on Lite, Standard and Advanced. Existing monthly customers switch by contacting support.
OmniSEO
- Annual discount
Two months free with annual billing
OmniSEO's pricing page lists Essentials at $890 a year and Professional at $3,490 a year, against $89 and $349 a month billed monthly.
- Other savings
50% off the first paid month
After the 7-day trial, the first paid month costs $45 on Essentials and $175 on Professional; the offer does not apply to Enterprise.
