OmniSEO vs Similarweb
We give OmniSEO a 2.2 GPA and Similarweb a 2.0, out of 4.0. OmniSEO grades higher on value for money. Similarweb grades higher on platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
OmniSEO
Tracks how ChatGPT, Perplexity and Google AI answers cite your brand
Similarweb
Traffic estimates, keyword research and competitor data for any site
How we grade them
| 2.2GPAOmniSEOFair | 2.0GPASimilarwebFair | |
|---|---|---|
| Value for money | BEssentials is $89 a month billed monthly with 5 seats, so a team of five pays a price per head inside the cheaper quarter of SEO tools. One marketer on their own pays the full $89, past the dearer quarter. Gemini, Claude and the other engines need Professional at $349. | DGraded against the suites it's listed beside. Competitive Intelligence is $125 a month billed yearly ($199 monthly) for 1 user, with traffic data but no SEO tools. That's dearer than Semrush's SEO plan, and keyword research, rank tracking and audits start at $333. |
| Free plan and trial | CNo free plan, but a 7-day free trial with no credit card. It only covers ChatGPT and Google AI Overviews, and a week is just about enough to see where you stand. | CThe free version on similarweb.com and the free browser extension show a high-level sample of any site's traffic and keywords. Good for a quick look, not for real work. There's also a 7-day trial of the self-service plans. |
| Features | CVisibility scores, prompt research with query volume, citation tracking, benchmarks against 5 competitors, sentiment and next steps. It does AI visibility fully, but that's a smaller job: no Google rank tracking, site audit or backlink tools on any plan. | CTraffic and engagement estimates, demographics and channel mix for any site, with SEO, AI and ad intelligence on dearer plans. Things the suites don't do, but the $125 plan has no SEO tools, and other sites' figures are estimates, not their analytics. |
| Ease of use | CNo App Store rating on record. You choose the prompts to save, capped at 50 on Essentials, and the competitors to track before the scores tell you much, so there's some setting up. | CNo rating on record. Typing in a domain is simple, but the platform is big, and reading traffic estimates and channel splits takes some learning. |
| Platforms and integrations | CWeb only, with no integrations or API on record, and Essentials has no CSV or PDF exports. Your numbers stay inside OmniSEO unless you pay for Professional. | BWeb plus a free extension for Chrome, Edge, Firefox and Opera. It connects to Looker Studio, Excel, Salesforce, HubSpot, Snowflake, Tableau and Power BI, but only on business packages with API access. No desktop or phone app. |
| Best for | checking whether AI chatbots mention your brand | sizing up a competitor's traffic |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: OmniSEO and Similarweb. How we grade
Price against what you get
OmniSEO starts at $89 a month and scores 2.0 out of 4 on features, ease of use and platforms. Similarweb starts at $125 a month and scores 2.3.
Similarweb scores higher, and starts $36 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 13 score higher than OmniSEO for less, and 9 score higher than Similarweb for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- OmniSEO starts at $89 per month, billed monthly. Similarweb starts at $125 per month, billed annually ($199 billed monthly).
- Similarweb has a free plan. OmniSEO does not, though it has a free trial.
- Only Similarweb lists a browser extension.
- OmniSEO also covers reports.
- Similarweb also covers keyword research, rank tracking, site audit and backlink analysis.
At a glance
| OmniSEO | Similarweb | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $89 per month, billed monthly | $125 per month, billed annually ($199 billed monthly) |
| Free plan | None | Free version on similarweb.com and a free browser extension: a high-level sample of traffic, keyword and ranking data for any site, without the deeper drill-downs. |
| Free trial | 7-day free trial covering ChatGPT and Google AI Overviews, no credit card | 7-day free trial of the self-service plans |
| Web | ||
| Browser extension | ||
| Made by | WebFX | Similarweb |
| Price read from | omniseo.com | similarweb.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
OmniSEO
- Marketing teams checking whether AI chatbots mention their brand
- SEO teams adding AI answer engines to their reporting
- Brands measuring AI visibility against named competitors
Similarweb
- Sizing up a competitor's traffic and where it comes from
- Market researchers and analysts comparing many websites
- Marketing teams that want SEO, ads and traffic data in one place
Worth knowing
OmniSEO
- Essentials covers 4 AI engines; Gemini, Copilot, Claude, Meta AI, Grok and DeepSeek need Professional at $349 a month.
- Saved prompts are capped at 50 a month on Essentials and 100 on Professional, with 5 tracked competitors on both.
- Essentials has no CSV or PDF exports; Professional exports up to 5,000 rows a month.
- It covers AI answer engines only; the plans list no Google rank tracking, site audit or backlink tools.
Similarweb
- Self-service plans cover one user and 3 or 6 months of history; extra seats and up to 37 months of history come in custom packages sold through sales.
- Keyword research, rank tracking, site audit and backlinks start with the $333 plan; the $125 plan covers traffic and competitor analysis only.
- The API, data feeds and integrations such as Looker Studio, Excel and Salesforce need a business package with API access.
- Traffic figures for other people's sites are Similarweb's estimates, not those sites' own analytics.
Key features
OmniSEO
- AI visibility tracking
- Visibility scores and trends for your brand across ChatGPT, Perplexity, Google AI Overviews and AI Mode, with more engines on Professional.
- Prompt research
- Search by domain or topic to see real prompts people ask, how often (prompt query volume), whether your content covers them, and who gets cited.
- Citation tracking
- Shows which of your pages AI engines cite in their answers and where competitors are cited instead.
- Competitor benchmarking
- Side-by-side visibility and share of voice against up to 5 tracked competitors, including newly appearing ones.
- Sentiment analysis
- Tracks how AI engines and their sources describe your brand across topics and queries.
- Placement recommendations
- Prioritized next steps to improve placement, grouped by engine, query intent and topic cluster.
Similarweb
- Website traffic and engagement
- Estimated visits, engagement, audience demographics and marketing channel mix for any website, set side by side with competitors.
- Keyword research and rank tracking
- Keyword research, keyword gap analysis and a rank tracker with SERP analysis, included from the Competitive Intel & SEO & AEO plan.
- Site audit and backlinks
- Technical site audits and backlink data sit in the same SEO bundle, alongside an organic search overview of any domain.
- AI brand visibility
- Tracks how a brand appears in AI chatbot answers, with 150 tracked prompts, sentiment and citation analysis, and traffic arriving from AI tools.
- Ad intelligence
- The top self-service plan shows competitors' ad creatives and campaigns, search and display ads, advertiser demand signals and ad spend.
- Free browser extension
- Shows traffic, AI chatbot visits, top keywords and ranking for the site in the current tab, on Chrome, Edge, Firefox and Opera.
Plans
OmniSEO
Essentials$89
per month, billed monthly
4 AI channels (AI Overviews, AI Mode, ChatGPT, Perplexity), 50 saved prompts, 50 volume lookups, 5 competitors, 5 seats. First paid month $45.
Professional$349
per month, billed monthly
All 10 AI channels, adding Gemini, Copilot, Claude, Meta AI, Grok and DeepSeek; 100 saved prompts, 200 lookups, CSV and PDF exports, 10 seats. First month $175.
Enterprise$899
per month and up
Custom regions and models, 500 or more saved prompts, monthly AEO and GEO consultations, multi-brand setups and unlimited seats. Sold through sales.
Similarweb
Competitive Intelligence$125
per month, billed annually ($199 billed monthly)
1 user and 3 months of history: traffic and engagement, demographics, marketing channels and competitor alerts. No SEO tools.
Competitive Intel & SEO & AEO$333
per month, billed annually ($399 billed monthly)
1 user and 6 months of history. Adds keyword research, rank tracking, site audit, backlinks and 150 tracked AI chatbot prompts.
Competitive Intel, SEO & AEO & Ads$542
per month, billed annually ($649 billed monthly)
Everything in the SEO plan plus ad intelligence: creatives, search and display ads, advertiser demand and ad spend. 1 user.
Businesses & EnterprisesCustom
Sold through sales: more seats, up to 37 months of history, country-level data, AI Studio, API, data feeds, SSO and managed services.
Ways to pay less
OmniSEO
- Annual discount
Two months free with annual billing
OmniSEO's pricing page lists Essentials at $890 a year and Professional at $3,490 a year, against $89 and $349 a month billed monthly.
- Other savings
50% off the first paid month
After the 7-day trial, the first paid month costs $45 on Essentials and $175 on Professional; the offer does not apply to Enterprise.
Similarweb
- Annual discount
Lower monthly rate with annual billing
Billed annually, Competitive Intelligence is $125 a month instead of $199, the SEO plan $333 instead of $399, and the Ads plan $542 instead of $649.
