Alexa+ vs Gemini

Alexa+

• Amazon Prime members, who get full access at no added cost
• Households that already use Echo, Fire TV or Ring devices
• Voice-led help with lists, reminders and smart home control

Gemini

• People who already use Gmail, Docs, Drive and Google Calendar
• Buyers who want AI features bundled with Google storage
• College students, who are offered a free year of the Pro plan

Alexa+

• There is no free Alexa+ experience on Echo devices: using it there needs Prime or the $19.99 Standard plan.
• Free-plan usage is limited each day, and Amazon says the limit varies with your activity and overall demand.
• Amazon lists general availability in the U.S. and Canada and early access in eight other countries, with features that vary by region.
• Older Echo devices, including Echo Dot 1st Gen, Echo Show 1st and 2nd Gen and Amazon Tap, stay on the original Alexa.

Gemini

• Paid tiers are Google AI plans that bundle storage and other Google services; no Gemini-only paid plan is listed.
• Google AI plans require age 18 or over, and features vary by region and platform.
• Google AI Ultra starts at $99.99 per month, and its 20x usage level costs $199.99 per month.
• The macOS desktop app requires Apple Silicon and macOS Sequoia (15.0) or later.

Alexa+

Conversation by voice or text

Talk or type in everyday language, interrupt, or change the subject partway through. Alexa+ keeps the context and remembers preferences you give it.

Chats that follow you across devices

Start a conversation on an Echo or Fire TV, continue it in the Alexa app and pick it up in a browser at Alexa.com with the context intact.

Actions through connected services

Services connected in the Alexa+ Store let it book Uber rides, reserve tables on OpenTable and get Ticketmaster tickets. Amazon says you confirm every action.

Smart home control

Adjusts lights, locks and thermostats, shows camera highlights and builds routines from a spoken description. The Free plan controls devices from a computer or phone only.

Lists, reminders and planning

Builds to-do and shopping lists, sets reminders on an Echo that reach your phone, and drafts plans, checklists and invitations for events.

Documents and photos as context

Share documents, emails, photos and messages from a browser, the app or by email for Alexa+ to remember, summarize or act on, such as adding dates to a calendar.

Gemini

Chat with Gemini models

The free plan includes the 3.6 Flash model and varying access to 3.1 Pro. Paid plans raise usage limits, from 2x on Plus to as much as 20x the Pro limits on Ultra.

Deep Research

A research tool that is included in the free plan, with higher access on the paid Google AI plans.

Gemini Live

Have a spoken conversation, switch between talking and typing, and show Gemini what you are looking at while you talk.

Image and video generation

Generate and edit images on every plan, and create or edit video by describing what you want. Paid plans include Google Flow credits.

Google app integration

Works with Gmail, Drive, Docs and Calendar, and paid plans add Gemini inside Gmail, Docs and Vids.

Desktop app

Apps for Windows and macOS open with a keyboard shortcut, accept voice dictation and can share your screen for answers that take it into account.

Alexa+

• Free$0

  Limited daily usage on Alexa.com, in the Alexa app and on compatible Fire TV devices, with 5GB of photo and video storage. Not offered on Echo devices.

• Prime$14.99

  per month for a Prime membership, or $139 per year

  Alexa+ is included with Amazon Prime at no added cost: unlimited daily usage on Echo, Fire TV, Fire tablets, Alexa.com and the app, plus the other Prime benefits.

• Standard$19.99

  per month

  Alexa+ without Prime: unlimited daily usage on the same devices, Alexa.com and the app, with 1TB of photo and video storage.

Gemini

• Free$0

  Access to 3.6 Flash, varying access to 3.1 Pro, image generation, Deep Research, Gemini Live, Canvas and Gems, with 15 GB of storage.

• Google AI Plus$4.99

  per month

  2x higher usage than Free, 200 Google Flow credits, Gemini in Gmail and Vids, and 400 GB of storage.

• Google AI Pro$19.99

  per month

  4x higher usage than Free, 1,000 Flow credits, higher access to Gemini 3 Pro, Jules, Chrome auto browse, YouTube Premium Lite and 5 TB of storage.

• Google AI UltraFrom $99.99

  per month

  5x the usage limits of AI Pro at $99.99 or 20x at $199.99, with Deep Think, Project Genie, YouTube Premium and 20 TB or more of storage.

Alexa+

• Annual discount

  Prime costs less when paid yearly

  Amazon lists Prime, which includes Alexa+, at $14.99 per month or $139 per year after the trial. Twelve monthly payments come to $179.88, so paying yearly saves about 23%.

Gemini

• Education

  Free Pro plan for college students for a year

  Google's US subscriptions page says college students get a free Google AI Pro plan for one year, through its student offer.