Alexa+ vs Microsoft Copilot
Price, platforms and features side by side. The table says where each price was read and when.
Alexa+
Amazon's AI assistant for Echo devices, the web and the Alexa app
Microsoft Copilot
Microsoft's AI assistant for chat, images and Microsoft 365 apps
Where they differ
- Alexa+ starts at $14.99 per month with Amazon Prime, or $19.99 per month without Prime. Microsoft Copilot starts at $9.99 per month, or $99.99 per year (Microsoft 365 Personal).
- Only Microsoft Copilot lists Windows and macOS apps.
- Microsoft Copilot also covers AI search and research.
At a glance
| Alexa+ | Microsoft Copilot | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $14.99 per month with Amazon Prime, or $19.99 per month without Prime | $9.99 per month, or $99.99 per year (Microsoft 365 Personal) |
| Free plan | Limited daily usage on Alexa.com, in the Alexa app and on compatible Fire TV devices, with 5GB of photo and video storage. It does not cover Echo devices. | A limited free version of Copilot, subject to available capacity and usage limits. Signing in adds chat history, more image creation, longer conversations and longer voice use. |
| Free trial | 30-day free trial of Prime or of the Alexa+ Standard plan, for eligible customers | One-month free trial of Microsoft 365 Personal, Family and Premium; terms vary by offer and region. |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Made by | Amazon | Microsoft |
| Price read from | amazon.com | microsoft.com |
| Checked | Oct 5, 2026 | Oct 5, 2026 |
Who each one suits
Alexa+
- Amazon Prime members, who get full access at no added cost
- Households that already use Echo, Fire TV or Ring devices
- Voice-led help with lists, reminders and smart home control
Microsoft Copilot
- People who already work in Word, Excel, PowerPoint and Outlook
- Windows 11 users: the Copilot app comes installed on new PCs
- Households that want Office apps and cloud storage in the same plan
Worth knowing
Alexa+
- There is no free Alexa+ experience on Echo devices: using it there needs Prime or the $19.99 Standard plan.
- Free-plan usage is limited each day, and Amazon says the limit varies with your activity and overall demand.
- Amazon lists general availability in the U.S. and Canada and early access in eight other countries, with features that vary by region.
- Older Echo devices, including Echo Dot 1st Gen, Echo Show 1st and 2nd Gen and Amazon Tap, stay on the original Alexa.
Microsoft Copilot
- The free version is subject to available capacity and limits, and the pricing page does not give the numbers.
- Researcher and Analyst are not available on Microsoft 365 Personal or Family; they need Premium at $19.99 a month or Pro.
- On Microsoft 365 Family, AI features are available only to the subscription owner and cannot be shared with other members.
- According to Wikipedia, Microsoft said in August 2026 it would merge the consumer and Microsoft 365 Copilot apps and remove Mico, Deep Research and group chats.
Key features
Alexa+
- Conversation by voice or text
- Talk or type in everyday language, interrupt, or change the subject partway through. Alexa+ keeps the context and remembers preferences you give it.
- Chats that follow you across devices
- Start a conversation on an Echo or Fire TV, continue it in the Alexa app and pick it up in a browser at Alexa.com with the context intact.
- Actions through connected services
- Services connected in the Alexa+ Store let it book Uber rides, reserve tables on OpenTable and get Ticketmaster tickets. Amazon says you confirm every action.
- Smart home control
- Adjusts lights, locks and thermostats, shows camera highlights and builds routines from a spoken description. The Free plan controls devices from a computer or phone only.
- Lists, reminders and planning
- Builds to-do and shopping lists, sets reminders on an Echo that reach your phone, and drafts plans, checklists and invitations for events.
- Documents and photos as context
- Share documents, emails, photos and messages from a browser, the app or by email for Alexa+ to remember, summarize or act on, such as adding dates to a calendar.
Microsoft Copilot
- Chat with web-grounded answers
- Helps with writing, brainstorming and summarizing in a chat, and gives real-time answers based on web search.
- Voice and Vision
- Spoken conversations, plus visual help from your screen or camera. Usage is standard on Personal and Family, higher on Premium and highest on Pro.
- Image generation
- Creates images inside Copilot. The allowance rises from standard usage on Personal and Family to extensive use on Premium and Pro.
- Researcher and Analyst
- Researcher finds and synthesizes information, and Analyst works through raw data. Both are unavailable on Personal and Family and included with Premium and Pro.
- Copilot in Microsoft 365 apps
- Paid plans add Copilot to the Word, Excel, PowerPoint and Outlook desktop apps to draft, edit and summarize documents and email.
- Cowork and model choice
- Cowork takes on a multi-step project and returns finished files, and you can switch between OpenAI and Anthropic models. Microsoft notes some capabilities need specific licenses.
Plans
Alexa+
Free$0
Limited daily usage on Alexa.com, in the Alexa app and on compatible Fire TV devices, with 5GB of photo and video storage. Not offered on Echo devices.
Prime$14.99
per month for a Prime membership, or $139 per year
Alexa+ is included with Amazon Prime at no added cost: unlimited daily usage on Echo, Fire TV, Fire tablets, Alexa.com and the app, plus the other Prime benefits.
Standard$19.99
per month
Alexa+ without Prime: unlimited daily usage on the same devices, Alexa.com and the app, with 1TB of photo and video storage.
Microsoft Copilot
Free$0
Chat, web-grounded answers, image creation and voice, subject to available capacity and usage limits.
Microsoft 365 Personal$9.99
per month, or $99.99 per year
For 1 person: higher Copilot usage than free, Copilot in the Word, Excel, PowerPoint and Outlook desktop apps, and 1 TB of cloud storage.
Microsoft 365 Family$12.99
per month, or $129.99 per year
Everything in Personal for 1 to 6 people, with 1 TB of storage each. Copilot AI features are for the subscription owner only.
Microsoft 365 Premium$19.99
per month, or $199.99 per year
Extensive Copilot usage, the Researcher and Analyst agents, and limited usage of agentic AI.
Microsoft 365 Pro$99.99
per month, monthly billing only
Everything in Premium with the highest usage limits for chat, agentic AI, voice and vision.
Ways to pay less
Alexa+
- Annual discount
Prime costs less when paid yearly
Amazon lists Prime, which includes Alexa+, at $14.99 per month or $139 per year after the trial. Twelve monthly payments come to $179.88, so paying yearly saves about 23%.
Microsoft Copilot
- Annual discount
Save up to 17% with yearly billing
Microsoft's pricing page lists Personal at $99.99, Family at $129.99 and Premium at $199.99 per year, a saving of up to 17% against paying monthly. Pro is monthly only.
- Education
Student offers on Microsoft 365
Microsoft says eligible college students may qualify for discounted Microsoft 365 subscriptions, and some get free access through their school. Offers vary by institution and region.
- Other savings
Microsoft Workplace Discount Program
Microsoft offers savings on select Microsoft 365 subscriptions through eligible employers, using a valid work email address.