Apollo.io vs GrowMeOrganic (2026): which should you pick?
As of Nov 13, 2026, we pick Apollo.io: it is third in our ranking of lead and email finders, and they share a 2.4 GPA.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Apollo.io
B2B contact database with built-in email sequences and a dialer
GrowMeOrganic
Email finder, LinkedIn extractor and cold email sender
Which one is for you
Pick Apollo.io if
- Fits if you want to find people and email them from the same account
- Works for founders trying outbound on a free plan with 2 sequences and 250 emails a day
Look elsewhere if
- Pricey if you call a lot, since each phone number eats 8 credits
- Tight if your usage is lumpy, as unused credits expire at the end of each cycle
- Not for you if you want some reps on cheaper seats, since every seat must be on the same plan and Organization needs 3
- Watch out: downgrades take effect at once with no refund, and annual plans can't move to monthly mid-term
- Pricey if you want inbound visitor identification, at $119 to $639 a team a month on top of a plan, billed yearly
Pick GrowMeOrganic if
- Fits if you want LinkedIn export, email finding and sending under one login
- Works for small agencies that need several LinkedIn accounts on a plan
Look elsewhere if
- Tight if you stay on Starter, which caps exports and enrichments at 2,000 a month and allows 1 user and 2 senders
- Skip it if you want a free plan, as only a 14-day trial of about 200 credits is listed
- Pricey if you are a team, as unlimited credits and 5 users start at $99 a month
- Watch out: Starter allows 200 LinkedIn visits, so heavy scraping stalls early
How we grade them
| 2.4GPAApollo.ioFair | 2.4GPAGrowMeOrganicFair | |
|---|---|---|
| Value for money | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. | C$49 a month for Starter equals the $49 middle of the category. Growth at $99 and Pro at $199 are the dearer end. |
| Free plan and trial | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. | CA 14-day trial with about 200 credits and no card, and no free plan. |
| Features | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. | BLinkedIn export, a B2B database, email finding and verification, a Maps scraper and cold email sequences. The core job is covered. |
| Ease of use | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. | CNo store rating on record. You connect LinkedIn and email accounts before it works. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. | BWeb app and extension, with four listed integrations and an API. No desktop or phone app. |
| Best for | contact data and outreach in one account | LinkedIn lead export and cold email together |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and GrowMeOrganic. How we grade
Price against what you get
Apollo.io starts at $49 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. GrowMeOrganic starts at $49 a month and scores 2.7.
On this chart the two sit in the same place: the same score for the same starting price. Of the other lead and email finders on the chart, 1 scores higher than Apollo.io for less, and 1 scores higher than GrowMeOrganic for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Apollo.io also covers sales pipeline.
- GrowMeOrganic also covers marketing automation.
At a glance
| Apollo.io | GrowMeOrganic | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49 per seat / month, billed annually | $49 per month, billed monthly |
| Free plan | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. | None |
| Free trial | 14-day trial of Basic or Professional with 75 credits | 14-day free trial with about 200 credits, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | ZenLeads Inc. (Apollo.io) | GrowMeOrganic |
| Price read from | apollo.io | growmeorganic.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
GrowMeOrganic
- The unlimited credits start on Growth; Starter caps most actions at 2,000 a month and 200 LinkedIn visits.
- The free trial gives about 200 credits for 14 days, and no free plan is listed.
- Starter allows 1 user and 2 connected email senders, so a team needs Growth or Pro.
Key features
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
GrowMeOrganic
- LinkedIn prospect export
- Pull contacts from LinkedIn and Sales Navigator searches with a Chrome extension; Starter caps this at 2,000 exports.
- B2B database search
- The site says the database covers 15M+ companies and 575M+ people, searchable by industry, size and location.
- Email finder and verification
- Find an email from a name and company domain, in bulk, with verification described as database checks plus real-time checks.
- Google Maps scraper
- Export emails, phone numbers and websites of local businesses listed on Google Maps.
- Cold email sequences
- Automated follow-ups, open and reply tracking, email warm-up, lead scoring and a basic CRM are listed on every plan.
Plans
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
GrowMeOrganic
Starter$49
per month for 1 user, billed monthly
2,000 LinkedIn contact exports, 2,000 B2B email enrichments, 5 active campaigns and 2 email senders a month.
Growth$99
per month for up to 5 users, billed monthly
Unlimited exports, enrichment, scraping and campaigns, with 5 users and 5 LinkedIn accounts.
Pro$199
per month for unlimited users, billed monthly
Same unlimited credits as Growth, with unlimited users and LinkedIn accounts.
Ways to pay less
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
GrowMeOrganic
- Annual discount
20% off with an annual subscription
The pricing page advertises 20% off when a plan is paid for a year instead of monthly.
Common questions
Which is cheaper, Apollo.io or GrowMeOrganic?
As of Nov 13, 2026, Apollo.io starts at $49 per seat / month, billed annually, and GrowMeOrganic starts at $49 per month, billed monthly. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Apollo.io or GrowMeOrganic?
As of Nov 13, 2026, only Apollo.io has a free plan. GrowMeOrganic does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.