Apollo.io vs Wiza (2026): which should you pick?
As of Nov 13, 2026, we pick Apollo.io: it is third in our ranking of lead and email finders, and it grades higher too, 2.4 against 2.2.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Apollo.io grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Apollo.io
B2B contact database with built-in email sequences and a dialer
Wiza
LinkedIn prospect lists exported with verified emails and phones
Which one is for you
Pick Apollo.io if
- Fits if you want to find people and email them from the same account
- Works for founders trying outbound on a free plan with 2 sequences and 250 emails a day
Look elsewhere if
- Pricey if you call a lot, since each phone number eats 8 credits
- Tight if your usage is lumpy, as unused credits expire at the end of each cycle
- Not for you if you want some reps on cheaper seats, since every seat must be on the same plan and Organization needs 3
- Watch out: downgrades take effect at once with no refund, and annual plans can't move to monthly mid-term
- Pricey if you want inbound visitor identification, at $119 to $639 a team a month on top of a plan, billed yearly
Pick Wiza if
- Fits if you build prospect lists from LinkedIn searches and want a CSV or CRM at the end
- Works for a solo rep who wants a per-seat price rather than credits
Look elsewhere if
- Tight if you stay on the free plan: 20 emails and 5 phone numbers
- Pricey if you need unlimited reveals, which need annual billing at $83 a month
- Watch out: extra emails on Starter cost $0.15 each and extra phones $0.35
- Watch out: annual plans stop at 2,500 exports a month, and API access is on the custom Team Plan
- Not for you if you want a tool tied to LinkedIn's blessing, since Wiza says it is not affiliated with LinkedIn or Microsoft
How we grade them
| 2.4GPAApollo.ioFair | 2.2GPAWizaFair | |
|---|---|---|
| Value for money | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. | C$49 per user a month for Starter, which is where this category's middle sits at $49. Unlimited email reveals start at $83 a month and need annual billing, and phones cost $0.35 each on that plan. |
| Free plan and trial | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. | CA free plan gives 20 valid emails and 5 phone numbers. That is a few lists before you hit the wall. |
| Features | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. | CA Chrome extension, CRM sync, an API and MCP. Monthly plans cap reveals at 100 to 500, annual plans cap exports at 2,500 a month, and the API is on the custom Team Plan. |
| Ease of use | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. | CNo store rating on record. You install the extension and connect LinkedIn searches and a CRM before it is useful. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. | BWeb plus a browser extension, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Zapier, and an API. |
| Best for | contact data and outreach in one account | pulling contact lists out of LinkedIn searches |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and Wiza. How we grade
Price against what you get
Apollo.io starts at $49 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Wiza starts at $49 a month for each person and scores 2.3.
Apollo.io scores higher for the same starting price. Of the other lead and email finders on the chart, 1 scores higher than Apollo.io for less, and 13 score higher than Wiza for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Apollo.io also covers web clipper, sales pipeline and email campaigns.
- Wiza also covers email verification.
At a glance
| Apollo.io | Wiza | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49 per seat / month, billed annually | $49 per user / month, billed monthly |
| Free plan | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. | 20 valid emails and 5 phone numbers. |
| Free trial | 14-day trial of Basic or Professional with 75 credits | None listed |
| Web | ||
| Browser extension | ||
| Made by | ZenLeads Inc. (Apollo.io) | Wiza, Inc |
| Price read from | apollo.io | wiza.co |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
Wiza
- Unlimited reveals apply only on annual billing; monthly plans cap emails and phones.
- Phone numbers on the Email plan cost $0.35 each; extra emails on Starter cost $0.15.
- Annual plans cap exports at 2,500 a month, and API access is listed on the custom Team Plan.
- Wiza states it is not affiliated with or endorsed by LinkedIn or Microsoft.
Key features
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
Wiza
- LinkedIn and Sales Navigator export
- A Chrome extension pulls prospects from LinkedIn searches into lists that export to CSV or to a connected CRM.
- Contacts verified on request
- Wiza says it checks each email and phone against live sources when you ask for it, instead of serving a stored database.
- Email and phone reveals
- Individual plans reveal emails, phones or both; unlimited reveals apply on annual billing, with credit caps on monthly billing.
- CRM and sales tool sync
- Lists can be sent to Salesforce, HubSpot, Pipedrive, Outreach and Salesloft, or to other apps through Zapier.
- AI Research
- Paid plans list an AI Research feature for prospecting from live web data and Wiza's own insights.
- API and MCP
- An API returns data in real time, and an MCP server connects Wiza to AI assistants.
Plans
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
Wiza
Free$0
20 valid emails and 5 phone numbers for occasional prospecting.
Starter$49
per user / month, billed monthly
100 valid emails and 100 phone numbers a month; extras cost $0.15 per email and $0.35 per phone number.
Email$83
per user / month, billed annually ($99 billed monthly)
Annual: unlimited email reveals, $0.35 per phone number, 2,500 exports a month. Monthly: 500 emails a month.
Email + Phone$166
per user / month, billed annually ($199 billed monthly)
Annual: unlimited email and phone reveals, 2,500 exports a month. Monthly: 500 emails and 500 phones a month.
Team PlanCustom
For 3 or more users, billed annually; unlimited emails and phones, API access and a success manager.
Ways to pay less
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
Wiza
- Annual discount
Annual billing lowers the price
The pricing page shows Email at $83 a month on yearly billing versus $99 monthly, and Email + Phone at $166 versus $199, with unlimited credits.
Common questions
Which is cheaper, Apollo.io or Wiza?
As of Nov 12, 2026, they start at the same price. Apollo.io starts at $49 per seat / month, billed annually, and Wiza starts at $49 per user / month, billed monthly.
Which has a free plan, Apollo.io or Wiza?
As of Nov 12, 2026, both Apollo.io and Wiza have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.