RocketReach vs Wiza (2026): which should you pick?
As of Nov 12, 2026, RocketReach grades higher than Wiza: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
RocketReach grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
RocketReach
Contact database for finding work emails and phone numbers
Wiza
LinkedIn prospect lists exported with verified emails and phones
Which one is for you
Pick RocketReach if
- Fits if you're in sales or recruiting and look people up one at a time
- Works for teams of five or more who want one contract with unlimited lookups, or contact data inside ChatGPT or Claude
Look elsewhere if
- Pricey if you pay month to month, as Essentials is $69 a month with 100 lookups against $399 for a year
- Skip it if you need phone numbers on the entry plan, as they start on Pro at $899 a year
- Pricey if you're after a custom team plan, at $6,000 a year to start and for teams of 5 or more
- Skip it if you prospect from your phone or another browser, since only a Chrome extension is on record
- Tight if you're staying free, with 3 lookups and no word on whether they renew
Pick Wiza if
- Fits if you build prospect lists from LinkedIn searches and want a CSV or CRM at the end
- Works for a solo rep who wants a per-seat price rather than credits
Look elsewhere if
- Tight if you stay on the free plan: 20 emails and 5 phone numbers
- Pricey if you need unlimited reveals, which need annual billing at $83 a month
- Watch out: extra emails on Starter cost $0.15 each and extra phones $0.35
- Watch out: annual plans stop at 2,500 exports a month, and API access is on the custom Team Plan
- Not for you if you want a tool tied to LinkedIn's blessing, since Wiza says it is not affiliated with LinkedIn or Microsoft
How we grade them
| 2.6GPARocketReachGood | 2.2GPAWizaFair | |
|---|---|---|
| Value for money | BFive people on Essentials pay $379 a seat a year, about $31.58 a head a month, just inside this category's cheaper quarter ($34). That's emails only, with 1,200 exports a seat a year. Phone numbers need Pro, $854 a seat a year for a team. | C$49 per user a month for Starter, which is where this category's middle sits at $49. Unlimited email reveals start at $83 a month and need annual billing, and phones cost $0.35 each on that plan. |
| Free plan and trial | CA free account comes with 3 lookups and needs no card, but the pricing page doesn't say whether they renew each month. Three lookups is a taste, not a plan, so it sits at the ordinary grade. | CA free plan gives 20 valid emails and 5 phone numbers. That is a few lists before you hit the wall. |
| Features | BOver 700 million contacts with filters for skills, tech used and job changes, a Chrome extension, sequences, self-updating Autopilot lists, buyer signals, an API and an MCP server. It covers the whole job. | CA Chrome extension, CRM sync, an API and MCP. Monthly plans cap reveals at 100 to 500, annual plans cap exports at 2,500 a month, and the API is on the custom Team Plan. |
| Ease of use | CNo App Store rating on record. A single lookup is simple, but there's a big database to filter, plus sequences and Autopilot lists to set up before it does the lot. | CNo store rating on record. You install the extension and connect LinkedIn searches and a CRM before it is useful. |
| Platforms and integrations | BWeb and a Chrome extension, with Salesforce, HubSpot, Outreach, Salesloft, Bullhorn and Zapier, plus an API and connectors for ChatGPT and Claude. No phone apps on record. | BWeb plus a browser extension, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Zapier, and an API. |
| Best for | looking up emails and numbers for sales and hiring | pulling contact lists out of LinkedIn searches |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: RocketReach and Wiza. How we grade
Price against what you get
RocketReach starts at $33.25 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Wiza starts at $49 a month for each person and scores 2.3.
RocketReach scores higher and starts $15.75 a month lower. Of the other lead and email finders on the chart, none scores higher than RocketReach for less, and 13 score higher than Wiza for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- RocketReach also covers web clipper and email campaigns.
- Wiza also covers email verification.
At a glance
| RocketReach | Wiza | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $399 per year (Essentials, email only), or $69 a month billed monthly | $49 per user / month, billed monthly |
| Free plan | A free account with 3 lookups and no credit card required; the pricing page does not say whether they renew each month. | 20 valid emails and 5 phone numbers. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | RocketReach LLC | Wiza, Inc |
| Price read from | rocketreach.co | wiza.co |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
RocketReach
- A second seat takes 5% off each seat, so Essentials is $379 a seat a year for a team; monthly plans cap lookups at 100 to 1,000 a month.
- Custom team plans are for teams of 5 or more and start at $6,000 a year, with 20,000 exports a year per license.
- The pages that could be read mention a desktop Chrome extension but no mobile apps or other browsers.
- RocketReach Verify, for checking emails already in a CRM, is in beta as an early-access program.
Wiza
- Unlimited reveals apply only on annual billing; monthly plans cap emails and phones.
- Phone numbers on the Email plan cost $0.35 each; extra emails on Starter cost $0.15.
- Annual plans cap exports at 2,500 a month, and API access is listed on the custom Team Plan.
- Wiza states it is not affiliated with or endorsed by LinkedIn or Microsoft.
Key features
RocketReach
- Contact database
- Search people and companies with filters for skills, technologies used and recent role changes. Team plan pages cite over 700 million contacts and 60 million companies.
- Chrome extension
- Looks up contact details for a person spotted on a social network or a company website, with a tab for the company's size, revenue and contacts.
- Email sequences
- Multi-step sequences and single messages sent from RocketReach, with an AI writer, templates, and tracking of replies, clicks and bounces.
- Autopilot
- A beta feature that builds search lists that update themselves on a schedule and feeds new leads into sequences.
- Insights
- Company and contact signals such as news, buyer intent and tech stack, to time outreach and tailor messages.
- API and MCP
- A contact data API available on any plan, and an MCP server with a ChatGPT plugin and Claude connector on free and paid plans.
Wiza
- LinkedIn and Sales Navigator export
- A Chrome extension pulls prospects from LinkedIn searches into lists that export to CSV or to a connected CRM.
- Contacts verified on request
- Wiza says it checks each email and phone against live sources when you ask for it, instead of serving a stored database.
- Email and phone reveals
- Individual plans reveal emails, phones or both; unlimited reveals apply on annual billing, with credit caps on monthly billing.
- CRM and sales tool sync
- Lists can be sent to Salesforce, HubSpot, Pipedrive, Outreach and Salesloft, or to other apps through Zapier.
- AI Research
- Paid plans list an AI Research feature for prospecting from live web data and Wiza's own insights.
- API and MCP
- An API returns data in real time, and an MCP server connects Wiza to AI assistants.
Plans
RocketReach
Essentials$399
per year, billed annually ($69 a month billed monthly)
Email only: unlimited lookups and 1,200 exports a year, 500 sends a day, MCP and API access. Billed monthly it's 100 lookups a month.
Pro$899
per year, billed annually ($119 a month billed monthly)
Adds phone numbers, technographics, org charts and Salesforce, HubSpot, Outreach, Salesloft and Bullhorn, with 3,600 exports a year.
Ultimate$1,699
per year, billed annually ($209 a month billed monthly)
20,000 exports a year, intent and healthcare data, Salesforce custom mapping and 25 Autopilot jobs. 1,000 lookups a month billed monthly.
Custom team plan$6,000
per year and up
For larger teams: company exports, pooled credits, custom packages, a dedicated account manager and higher API limits. Sold through sales.
Wiza
Free$0
20 valid emails and 5 phone numbers for occasional prospecting.
Starter$49
per user / month, billed monthly
100 valid emails and 100 phone numbers a month; extras cost $0.15 per email and $0.35 per phone number.
Email$83
per user / month, billed annually ($99 billed monthly)
Annual: unlimited email reveals, $0.35 per phone number, 2,500 exports a month. Monthly: 500 emails a month.
Email + Phone$166
per user / month, billed annually ($199 billed monthly)
Annual: unlimited email and phone reveals, 2,500 exports a month. Monthly: 500 emails and 500 phones a month.
Team PlanCustom
For 3 or more users, billed annually; unlimited emails and phones, API access and a success manager.
Ways to pay less
RocketReach
- Annual discount
Up to half off with yearly billing
Yearly billing, shown as saving 50%, makes Essentials $399 a year against $69 a month and lifts the monthly lookup cap; Pro is $899 a year against $119 a month.
Wiza
- Annual discount
Annual billing lowers the price
The pricing page shows Email at $83 a month on yearly billing versus $99 monthly, and Email + Phone at $166 versus $199, with unlimited credits.
Common questions
Which is cheaper, RocketReach or Wiza?
As of Nov 12, 2026, RocketReach starts at $399 per year (Essentials, email only), or $69 a month billed monthly, and Wiza starts at $49 per user / month, billed monthly. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, RocketReach or Wiza?
As of Nov 12, 2026, both RocketReach and Wiza have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.