Lusha vs Wiza (2026): which should you pick?
As of Nov 12, 2026, Lusha grades higher than Wiza: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Lusha grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lusha
B2B contact data for verified emails and direct phone numbers
Wiza
LinkedIn prospect lists exported with verified emails and phones
Which one is for you
Pick Lusha if
- Fits if you cold call and need direct dials as well as emails
- Works for teams of five or fewer who prospect on LinkedIn in the browser
Look elsewhere if
- Pricey if you're a team of three to five, since seats only come with dearer plans: 2 on Pro, 5 on Premium
- Tight if you mostly want numbers, as Starter's 400 credits buy about 80 of them
- Not for you if you're more than 5 people, since bigger teams go through sales
- Tight if you're staying free, as 40 credits a month is 8 phone numbers
- Watch out: the API starts on Pro, and yearly credits reset at the end of the year
Pick Wiza if
- Fits if you build prospect lists from LinkedIn searches and want a CSV or CRM at the end
- Works for a solo rep who wants a per-seat price rather than credits
Look elsewhere if
- Tight if you stay on the free plan: 20 emails and 5 phone numbers
- Pricey if you need unlimited reveals, which need annual billing at $83 a month
- Watch out: extra emails on Starter cost $0.15 each and extra phones $0.35
- Watch out: annual plans stop at 2,500 exports a month, and API access is on the custom Team Plan
- Not for you if you want a tool tied to LinkedIn's blessing, since Wiza says it is not affiliated with LinkedIn or Microsoft
How we grade them
| 2.4GPALushaFair | 2.2GPAWizaFair | |
|---|---|---|
| Value for money | CFive people need Premium, the plan with 5 seats: $299.95 a month billed yearly, about $60 a head, past this category's dearer quarter ($49). It buys 3,400 credits a month, at 1 an email and 5 a phone number. One person pays $37.45 for 400. | C$49 per user a month for Starter, which is where this category's middle sits at $49. Unlimited email reveals start at $83 a month and need annual billing, and phones cost $0.35 each on that plan. |
| Free plan and trial | CA free plan with 40 credits a month for 1 seat, the extension, filters and CRM integrations, with no card needed. At 5 credits a number, that's 8 phone numbers a month. | CA free plan gives 20 valid emails and 5 phone numbers. That is a few lists before you hit the wall. |
| Features | BVerified emails, direct dials and mobiles from over 515 million contacts, a Chrome extension, filters, bulk enrichment, an API from Pro, sequences and visitor identification. It covers the whole job. | CA Chrome extension, CRM sync, an API and MCP. Monthly plans cap reveals at 100 to 500, annual plans cap exports at 2,500 a month, and the API is on the custom Team Plan. |
| Ease of use | CNo App Store rating on record. The extension is quick, but there's a prospecting workspace, intent topics and a different credit price per kind of data to get your head round. | CNo store rating on record. You install the extension and connect LinkedIn searches and a CRM before it is useful. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, CRMs, Gmail and Google Calendar, with Salesforce, HubSpot, Pipedrive, Zoho CRM, Outreach, Salesloft and Zapier, plus an API. | BWeb plus a browser extension, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Zapier, and an API. |
| Best for | direct phone numbers alongside work emails | pulling contact lists out of LinkedIn searches |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lusha and Wiza. How we grade
Price against what you get
Lusha starts at $37.45 a month and scores 2.7 out of 4 on features, ease of use and platforms. Wiza starts at $49 a month for each person and scores 2.3.
Lusha scores higher and starts $11.55 a month lower. Of the other lead and email finders on the chart, none scores higher than Lusha for less, and 13 score higher than Wiza for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Lusha also covers web clipper and email campaigns.
- Wiza also covers email verification.
At a glance
| Lusha | Wiza | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $37.45 per month for 400 credits, billed annually | $49 per user / month, billed monthly |
| Free plan | 40 credits a month for 1 seat (an email costs 1 credit, a phone number 5), the browser extension, basic and advanced filters and CRM integrations. | 20 valid emails and 5 phone numbers. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Lusha Systems Inc. | Wiza, Inc |
| Price read from | lusha.com | wiza.co |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Lusha
- A phone number costs 5 credits, so 400 credits buys about 80 numbers.
- Seats come only with higher tiers: 1 on Starter, 2 on Pro, 5 on Premium. Larger teams go through sales.
- Monthly plans roll unused credits over up to twice the monthly limit; yearly credits reset at the end of the year.
- Cancellation takes effect at the end of the billing period, and credits stay usable until then.
Wiza
- Unlimited reveals apply only on annual billing; monthly plans cap emails and phones.
- Phone numbers on the Email plan cost $0.35 each; extra emails on Starter cost $0.15.
- Annual plans cap exports at 2,500 a month, and API access is listed on the custom Team Plan.
- Wiza states it is not affiliated with or endorsed by LinkedIn or Microsoft.
Key features
Lusha
- Emails and phone numbers
- Reveal a verified work email for 1 credit or a phone number for 5. Lusha says it holds over 515 million business contacts and 29 million companies.
- Chrome extension
- Shows contact details while browsing LinkedIn, CRMs and company websites, with Gmail and Google Calendar support and export to a CRM.
- Prospecting workspace
- Search contacts and companies with filters, lookalike suggestions, AI recommendations and buying intent topics on paid plans.
- Enrichment and API
- Bulk and CSV enrichment of existing lists, and an API with webhooks from Pro. An MCP server connects Claude and ChatGPT.
- Sequences and call insights
- Automated email sequences, plus call recording with AI insights at 8 credits per recorded call.
- Website visitor identification
- Matches anonymous website visitors to companies and contacts, at 2 credits for each one identified.
Wiza
- LinkedIn and Sales Navigator export
- A Chrome extension pulls prospects from LinkedIn searches into lists that export to CSV or to a connected CRM.
- Contacts verified on request
- Wiza says it checks each email and phone against live sources when you ask for it, instead of serving a stored database.
- Email and phone reveals
- Individual plans reveal emails, phones or both; unlimited reveals apply on annual billing, with credit caps on monthly billing.
- CRM and sales tool sync
- Lists can be sent to Salesforce, HubSpot, Pipedrive, Outreach and Salesloft, or to other apps through Zapier.
- AI Research
- Paid plans list an AI Research feature for prospecting from live web data and Wiza's own insights.
- API and MCP
- An API returns data in real time, and an MCP server connects Wiza to AI assistants.
Plans
Lusha
Free$0
40 credits a month, 1 seat, verified emails and phones, filters, email sequences and the browser extension. No card required.
Starter$37.45
per month for 400 credits, billed annually ($49.90 billed monthly)
1 seat. Yearly billing grants 4,800 credits upfront. Adds lookalikes, bulk enrichment, the AI assistant and 5 buying intent topics.
Pro$52.45
per month for 600 credits, billed annually ($69.90 billed monthly)
2 seats and 7,200 credits a year on yearly billing. Adds the API, CSV enrichment, signals and webhooks.
Premium$299.95
per month for 3,400 credits, billed annually ($399.90 billed monthly)
5 seats and 40,800 credits a year on yearly billing. Adds the advanced API, team management and credit allocation.
ScaleCustom
Custom credits and seats at a lower price per credit, SSO, 25 intent topics and a dedicated success team, through sales.
Wiza
Free$0
20 valid emails and 5 phone numbers for occasional prospecting.
Starter$49
per user / month, billed monthly
100 valid emails and 100 phone numbers a month; extras cost $0.15 per email and $0.35 per phone number.
Email$83
per user / month, billed annually ($99 billed monthly)
Annual: unlimited email reveals, $0.35 per phone number, 2,500 exports a month. Monthly: 500 emails a month.
Email + Phone$166
per user / month, billed annually ($199 billed monthly)
Annual: unlimited email and phone reveals, 2,500 exports a month. Monthly: 500 emails and 500 phones a month.
Team PlanCustom
For 3 or more users, billed annually; unlimited emails and phones, API access and a success manager.
Ways to pay less
Lusha
- Annual discount
About 25% off with yearly billing
Lusha's pricing page lists Starter at $37.45 a month billed yearly against $49.90 billed monthly, and Pro at $52.45 against $69.90.
Wiza
- Annual discount
Annual billing lowers the price
The pricing page shows Email at $83 a month on yearly billing versus $99 monthly, and Email + Phone at $166 versus $199, with unlimited credits.
Common questions
Which is cheaper, Lusha or Wiza?
As of Nov 12, 2026, Lusha starts at $37.45 per month for 400 credits, billed annually, and Wiza starts at $49 per user / month, billed monthly. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Lusha or Wiza?
As of Nov 12, 2026, both Lusha and Wiza have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.