BigSpy vs Pipiads (2026): which should you pick?
As of Nov 13, 2026, BigSpy grades higher than Pipiads: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
BigSpy grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BigSpy
Ad library for researching competitor ads on 11 platforms
Pipiads
TikTok and Facebook ad spy tool with a credit-based library
Which one is for you
Pick BigSpy if
- Fits if you research Facebook ads and can live with 10 searches a day
- Works for marketers who want one search across several ad networks
Look elsewhere if
- Tight if you stay free, since it is Facebook only with 10 searches a day
- Pricey if you need TikTok or Google ads, which start at Growth at $119
- Watch out: Pinterest, Yahoo and Unity need Ultimate at $399
- Watch out: only Scale has 5 seats, and paid plans renew automatically
- Watch out: AppLovin research is e-commerce only
Pick Pipiads if
- Fits if you hunt for TikTok and Facebook ads to copy for ecommerce
- Works for one person on the Basic plan with 1 user
Look elsewhere if
- Skip it if you want a real trial, as the free one shows no ad details
- Watch out: the $294 and $594 prices are a Q4 promotion and the regular price isn't shown
- Tight if you open many ads, since opening one detail costs 20 credits
- Pricey if you run out: extra credits are packs of 10,000 for $50 up to 100,000 for $200
- Skip it if you need other ad platforms, as only TikTok and Facebook are covered
How we grade them
| 2.0GPABigSpyFair | 1.8GPAPipiadsWeak | |
|---|---|---|
| Value for money | CStarter is $49 a month billed yearly ($69 monthly), the middle of ad tools. Growth is $119, Scale $299 for 5 seats and Ultimate $399. | C$294 a year for Basic, about $24.50 a month, but it is a Q4 promotion until Dec 31 and the regular price is not shown, so we rate it from the middle. Flexible is $90 a month. |
| Free plan and trial | CFree plan with Facebook ads only, 10 searches a day, 5 video analyses a month and 20 tracked creatives. You will hit those caps. | DThe free trial gives 500 credits and no ad details, which is not enough to judge the product. |
| Features | CAd creative search, 11 platforms, chart discovery, advertiser research and AI creative tools. Instagram starts at Starter, Google, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate. | CSearches TikTok and Facebook ads, tracks advertisers, and has TikTok Shop, app and AI tools. Only two ad platforms, and credits meter every look. |
| Ease of use | CNo store rating on record. You learn its filters and charts before the results make sense. | CSearch and filter in a browser. We found no store rating. |
| Platforms and integrations | CA web app only. No integrations list, API or phone apps were found. | CWeb only, with API access by contacting sales. |
| Best for | searching competitor ads across 11 networks | searching TikTok and Facebook ads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BigSpy and Pipiads. How we grade
Price against what you get
BigSpy starts at $49 a month and scores 2.0 out of 4 on features, ease of use and platforms. Pipiads starts at $24.50 a month when paid by the year and scores 2.0.
They score the same, and Pipiads starts $24.50 a month lower. Of the other ad creative and reporting tools on the chart, 18 score higher than BigSpy for less, and 12 score higher than Pipiads for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- BigSpy also covers research.
- Pipiads also covers dropshipping.
At a glance
| BigSpy | Pipiads | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49 per month, billed annually ($69 billed monthly) | $294 per year (Q4 annual promo price) |
| Free plan | Facebook ads only, 10 searches a day, 5 video analyses a month, 3 Creative to AI Prompt runs a day and 20 tracked creatives. | None |
| Free trial | None listed | Free trial with 500 credits and no ad details |
| Web | ||
| Made by | BigSpy.com | Pipiads |
| Price read from | bigspy.com | pipiads.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
BigSpy
- The free plan covers Facebook only; Instagram starts at Starter, Google Ads, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate.
- AppLovin research is limited to e-commerce, and Starter access to it is described as limited-time.
- Scale has 5 seats; every other plan has 1 seat.
- Paid plans renew automatically; refund eligibility depends on a separate Refund Policy.
Pipiads
- The pricing page was read in its annual view with a Q4 promotion running until Dec 31; the regular and monthly-billed prices were not shown.
- The free trial gives 500 credits and no ad detail.
- Extra credits sell as one-time packs: 10,000 for $50, 50,000 for $100 and 100,000 for $200.
- API access is by contacting sales.
Key features
BigSpy
- Ad creative search
- Search ad creatives and ad copy with filters, including a visual and feature search whose daily cap rises with the plan.
- Platform coverage
- The site lists 11 ad platforms, among them Facebook, Instagram, Google Ads, YouTube, TikTok, X, Pinterest, Pangle and AppLovin.
- Chart discovery
- Popular, rising and new-creative charts for spotting what is gaining traction, available from the Growth plan up.
- Entity and domain research
- Look up ad pages and domains, follow them, and review the ads and advertisers behind an e-commerce domain.
- AI creative tools
- Video Analysis and Creative to AI Prompt are included with monthly or daily quotas on every plan, the free one included.
Pipiads
- Ad search
- Search and filter TikTok and Facebook ads, with an advertiser view and similar-ad search by image.
- Ad trackers
- Track advertisers for new ads; the number of trackers is set by plan, from 2 to 100.
- Ecommerce and TikTok Shop
- Libraries of ecommerce ads, products and stores, and of TikTok Shop ads, products and stores.
- App, gaming and AI-app ads
- Separate ad libraries and developer lists for apps, games, drama apps and AI apps.
- AI tools
- AI tools for video transcripts, image translation, text removal and video translation.
- Credit system
- Each data row costs 1 credit and opening an ad's detail costs 20 credits.
Plans
BigSpy
Starter$49
per month, billed annually ($69 billed monthly)
1 seat, Facebook and Instagram, unlimited searches, 50 downloads a day and 100 tracked creatives.
Growth$119
per month, billed annually ($159 billed monthly)
1 seat, adds Google Ads, YouTube, TikTok, X and Pangle, chart discovery, 300 downloads a day and 500 tracked creatives.
Scale$299
per month for 5 seats, billed annually ($399 billed monthly)
Growth features for 1 owner and 4 members, with Growth quotas applying to each seat.
Ultimate$399
per month, billed annually ($499 billed monthly)
1 seat, all 11 platforms including Pinterest, Yahoo and Unity, 3,000 downloads a day and 1,000 tracked creatives.
Pipiads
Basic$294
per year, Q4 annual promo price until Dec 31
30,000 credits and 1 user; 2 ad trackers. Regular annual price is not shown.
Advanced$594
per year, Q4 annual promo price until Dec 31
100,000 credits, 1 user and 10 ad trackers.
Flexible$90
per month; $1,080 per year to start
200K credits and 2 users, with 20 ad trackers; credits and users can be adjusted.
Enterprise$5,400
per year, Q4 annual promo price until Dec 31
1,000,000 credits, 10 users and 100 ad trackers.
Ways to pay less
BigSpy
- Annual discount
Yearly billing saves $240 to $1,200 a year
The pricing page shows each paid plan cheaper billed yearly, for example Starter at $49 a month against $69 monthly, saving $240 a year.
Pipiads
- Other savings
Q4 annual plan 50% off
A Q4 promotion, listed until Dec 31, takes 50% off annual plans; the monthly plan is excluded.
Common questions
Which is cheaper, BigSpy or Pipiads?
As of Nov 13, 2026, Pipiads is cheaper to start with: $24.50 a month when paid by the year, against $49 a month for BigSpy. BigSpy starts at $49 per month, billed annually ($69 billed monthly), and Pipiads starts at $294 per year (Q4 annual promo price).
Which has a free plan, BigSpy or Pipiads?
As of Nov 13, 2026, only BigSpy has a free plan. Pipiads does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.