BrightLocal vs GBPPromote (2026): which should you pick?
As of Oct 24, 2026, we pick BrightLocal: it is second in our ranking of local SEO tools, and they share a 2.4 GPA.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
BrightLocal grades higher on the free plan. GBPPromote grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BrightLocal
Local SEO platform for rankings, listings, reviews and AI visibility
GBPPromote
Google Business Profile management with geo-grid rank tracking
Which one is for you
Pick BrightLocal if
- Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
- Works for agencies sending white-label local ranking reports for many client locations
Look elsewhere if
- Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
- Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
- Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
- Not for you if you want a free plan, since after the 14-day trial you can only look at old data
- Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund
Pick GBPPromote if
- Fits if you run one location and want Google posts and review replies automated for $16 a month
- Works for freelancers managing 2 to 7 client profiles at one flat price
Look elsewhere if
- Watch out: the homepage offers a 3-day trial with no card, but the pricing FAQ says the software is paid from day one
- Watch out: rank scans spend 1 credit per map pin, so a 10x10 grid uses 100, and more credits cost extra
- Pricey if you have two locations, as the flat price for 2 to 7 jumps to $37 a month
- Not for you if you want a free plan, as the 12 free browser tools sit apart from the platform
- Skip it if you want a desktop or phone app, as it runs in the browser only
How we grade them
| 2.4GPABrightLocalFair | 2.4GPAGBPPromoteFair | |
|---|---|---|
| Value for money | CTrack is $31 a month for one location on yearly billing, $41 monthly. That's right at this category's middle ($31). Listing sync needs Manage at $40, reviews need Grow at $49, and the price climbs with every location you add. | B$16 a month for one location, right at this category's cheaper quarter ($16), with every tool included. Two to seven locations are a flat $37, and from 8 it's $5.33 a location, about $267 a month for 50. |
| Free plan and trial | CNo free plan, but a 14-day trial with full access and no card. When it ends you can still log in and see your data, but you can't run new reports until you pay. | DNo free plan, and its pages disagree: the homepage offers a 3-day trial with no card, while the pricing FAQ says the software is paid from day one. Either way it's under a week. The 12 browser tools are free but separate. |
| Features | BRank tracking for 100 keywords, a geogrid, audits, citation tracking and AI answer checks on every plan, then listing sync, Google post scheduling and review requests higher up. It covers the whole job, with citation building bought per site. | BGeo-grid and service-area rank scans, AI assistant checks, bulk profile edits with protection, scheduled posts and photos, a review inbox with AI replies and requests, citations on 100+ directories, location pages and white-label reports. It covers the whole job. |
| Ease of use | CNo rating on record. You add locations, keywords and competitors and connect Google Business Profile before the reports fill in, and the plans split the tools three ways. | CNo rating on record. You connect profiles, set grids and budget scan credits, where each map pin uses one, before the reports fill in. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Google Business Profile, Google Analytics, Data Axle, Neustar Localeze and Foursquare, and has local SEO APIs and an MCP server for ChatGPT and Claude. | BWeb only, with no desktop or phone app. It connects to Google Business Profile, Apple Maps, Facebook, Instagram, LinkedIn, Zapier, Looker Studio and GA4, and an AI connector for Claude and ChatGPT. |
| Best for | local rankings, listings and reviews in one account | Google profile management priced per location |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BrightLocal and GBPPromote. How we grade
Price against what you get
BrightLocal starts at $31 a month and scores 2.7 out of 4 on features, ease of use and platforms. GBPPromote starts at $16 a month and scores 2.7.
They score the same, and GBPPromote starts $15 a month lower. Of the other local SEO tools on the chart, none scores higher than BrightLocal for less, and none scores higher than GBPPromote for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| BrightLocal | GBPPromote | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $31 per month for 1 location, billed annually ($41 billed monthly) | $16 per month for 1 location |
| Free plan | None | None |
| Free trial | 14-day free trial with full access, no credit card required | 3-day free trial with no credit card, per the homepage; the pricing page FAQ says the software has none |
| Web | ||
| Made by | BrightLocal Ltd | TOTOSLocal One Private Limited |
| Price read from | brightlocal.com | gbppromote.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
BrightLocal
- The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
- Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
- Prices rise with the number of locations, and above 100 locations they are on request.
- Downgrades take effect at once and the unused part of the old plan is not refunded.
GBPPromote
- The homepage offers a 3-day trial with no card, but the pricing page FAQ says the management software is paid from day one.
- Rank scans spend credits, 1 per map pin, so a 10x10 grid uses 100; more credits are bought separately or come with an upgrade.
- Prices are flat below 8 locations: 1 location is $16 a month and 2 to 7 are $37; per-location pricing starts at 8.
- The 12 free browser tools, such as the GBP audit and rank checker, need no account but are separate from the paid platform.
Key features
BrightLocal
- Local Rank Tracker and Local Search Grid
- Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.
- Local AI Visibility Tracker
- Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.
- Citation Tracker and Citation Builder
- Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.
- Active Sync and Google posts
- From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.
- Reputation tools
- Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.
- White-label reports, APIs and MCP
- Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.
GBPPromote
- Geo-grid rank tracking
- Scans Google Maps rankings at each pin of a grid or across a service area, with competitor tracking and live share links clients open without a login.
- AI visibility checker
- Checks whether ChatGPT, Gemini, Perplexity, Claude, Copilot and Grok mention the business; an AI connector lets Claude and ChatGPT query your data.
- Bulk profile management
- Push hours, menus, categories, services and optimization fixes to every location at once, with profile protection and brand consistency checks.
- Post and media automation
- Schedules or auto-writes Google posts, drips in photos over time, and posts to Facebook, Instagram and LinkedIn alongside the profile.
- Reviews and review requests
- One inbox for every location's reviews with AI replies, rotating templates, alerts, negative review monitoring, email review requests and QR codes.
- White-label reports and site tools
- Portfolio, multi-location and rank reports under your brand, plus a website builder, store locator, location pages, schema and citations on 100+ directories.
Plans
BrightLocal
Track$31
per month for 1 location, billed annually ($41 billed monthly)
Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.
Manage$40
per month for 1 location, billed annually ($54 billed monthly)
Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.
Grow$49
per month for 1 location, billed annually ($65 billed monthly)
Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.
CustomCustom
Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.
GBPPromote
1 location$16
per month for 1 location
Every tool for a single Google Business Profile: geo-grid scans, posts, review requests, AI replies and reports.
2 to 7 locations$37
per month for up to 7 locations, flat
One flat price from 2 to 7 locations, pitched at freelancers, with white-label reports and every tool included.
8+ locations$5.33
per location / month, from 8 locations
Unlimited seats and white label; the homepage puts 50 locations at about $267 a month and 100 at $533.
Ways to pay less
BrightLocal
- Annual discount
Save 25% with annual billing
BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.
GBPPromote
- Annual discount
Lower price with annual billing
The pricing page has an annual billing option and says it saves more than paying monthly, without stating the figure.
Common questions
Which is cheaper, BrightLocal or GBPPromote?
As of Oct 23, 2026, GBPPromote is cheaper to start with: $16 a month, against $31 a month for BrightLocal. BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly), and GBPPromote starts at $16 per month for 1 location.
Which has a free plan, BrightLocal or GBPPromote?
As of Oct 23, 2026, neither BrightLocal nor GBPPromote has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.