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GBPPromote vs Local Viking (2026): which should you pick?

As of Oct 23, 2026, GBPPromote grades higher than Local Viking: 2.4 against 1.8 out of 4.0.

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA

GBPPromote grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

GBPPromote

Google Business Profile management with geo-grid rank tracking

Free trial · from $16/mo

Local Viking

Google Business Profile manager for agencies, with posts and geogrids

From $39/mo

Which one is for you

Pick GBPPromote if

  • Fits if you run one location and want Google posts and review replies automated for $16 a month
  • Works for freelancers managing 2 to 7 client profiles at one flat price

Look elsewhere if

  • Watch out: the homepage offers a 3-day trial with no card, but the pricing FAQ says the software is paid from day one
  • Watch out: rank scans spend 1 credit per map pin, so a 10x10 grid uses 100, and more credits cost extra
  • Pricey if you have two locations, as the flat price for 2 to 7 jumps to $37 a month
  • Not for you if you want a free plan, as the 12 free browser tools sit apart from the platform
  • Skip it if you want a desktop or phone app, as it runs in the browser only

Pick Local Viking if

  • Fits if you're an agency posting to dozens of Google Business Profiles every week
  • Works for spotting unwanted edits to client listings, including Google's own

Look elsewhere if

  • Not for you if you want to try it first, as no free plan or trial is listed
  • Watch out: rank checks and geogrid scans spend credits, and keyword credits don't roll over
  • Tight if you want white-label reports or the geogrid widget, which start at Pro ($99)
  • Skip it if you need listings kept right beyond Google, as it manages Google Business Profiles
  • Watch out: the site still says Local Viking, but sign-up, pricing and help run under the LocalOptics name

How we grade them

2.4GPAGBPPromoteFair1.8GPALocal VikingWeak
Value for money
B$16 a month for one location, right at this category's cheaper quarter ($16), with every tool included. Two to seven locations are a flat $37, and from 8 it's $5.33 a location, about $267 a month for 50.
CSingle is $39 a month for one listing, with 1,600 keyword credits and 7,500 geogrid credits, between this category's middle ($31) and dearer quarter ($59). Up to 10 listings is $59, which is where agencies start.
Free plan and trial
DNo free plan, and its pages disagree: the homepage offers a 3-day trial with no card, while the pricing FAQ says the software is paid from day one. Either way it's under a week. The 12 browser tools are free but separate.
FNothing free. The pricing page lists no free plan and no trial, so you pay before you see your own profiles in it.
Features
BGeo-grid and service-area rank scans, AI assistant checks, bulk profile edits with protection, scheduled posts and photos, a review inbox with AI replies and requests, citations on 100+ directories, location pages and white-label reports. It covers the whole job.
CBulk post and photo scheduling, profile edits with a change log and alerts, local and organic rank tracking, geogrids, review replies and white-label reports. It does Google Business Profile work fully, but that's one platform: no other directories or review requests.
Ease of use
CNo rating on record. You connect profiles, set grids and budget scan credits, where each map pin uses one, before the reports fill in.
CNo rating on record. You connect Google accounts and budget keyword and geogrid credits, where each rank type and each grid point uses one.
Platforms and integrations
BWeb only, with no desktop or phone app. It connects to Google Business Profile, Apple Maps, Facebook, Instagram, LinkedIn, Zapier, Looker Studio and GA4, and an AI connector for Claude and ChatGPT.
BWeb only, with no desktop or phone app. It links to Google Business Profile, Search Console, GA4, Looker Studio, ServiceTitan, CompanyCam and Zapier, with a public API, webhooks and MCP.
Best forGoogle profile management priced per locationposting to many Google Business Profiles

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GBPPromote and Local Viking. How we grade

Price against what you get

GBPPromote starts at $16 a month and scores 2.7 out of 4 on features, ease of use and platforms. Local Viking starts at $39 a month and scores 2.3.

GBPPromote scores higher and starts $23 a month lower. Of the other local SEO tools on the chart, none scores higher than GBPPromote for less, and 6 score higher than Local Viking for less.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0Free$1$2$5$10$20$50$100$200$500$1k$2kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessGBPPromoteLocal Viking

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of local SEO tools, and the best at every price

Where they differ

  • GBPPromote also covers review collection and AI search visibility.
In commonWebReportsRank trackingLocal listings

At a glance

GBPPromoteLocal Viking
PricingFree trialPaid
Starts at$16 per month for 1 location$39 per month for 1 listing
Free planNoneNone
Free trial3-day free trial with no credit card, per the homepage; the pricing page FAQ says the software has noneNone listed
Web
Made byTOTOSLocal One Private LimitedLocalViking
Price read fromgbppromote.comapp.localoptics.com
CheckedOct 23, 2026Oct 23, 2026

Worth knowing

GBPPromote

  • The homepage offers a 3-day trial with no card, but the pricing page FAQ says the management software is paid from day one.
  • Rank scans spend credits, 1 per map pin, so a 10x10 grid uses 100; more credits are bought separately or come with an upgrade.
  • Prices are flat below 8 locations: 1 location is $16 a month and 2 to 7 are $37; per-location pricing starts at 8.
  • The 12 free browser tools, such as the GBP audit and rank checker, need no account but are separate from the paid platform.

Local Viking

  • No free trial or free plan is listed on the pricing page.
  • Rank checks and geogrid scans spend credits: 1 keyword credit per rank type per check, 1 geogrid credit per grid point. Keyword credits do not roll over.
  • White-label reporting and the geogrid widget start at the Pro plan.
  • The marketing site still says Local Viking, but sign-up, pricing and the help center use the LocalOptics name.

Key features

GBPPromote

Geo-grid rank tracking
Scans Google Maps rankings at each pin of a grid or across a service area, with competitor tracking and live share links clients open without a login.
AI visibility checker
Checks whether ChatGPT, Gemini, Perplexity, Claude, Copilot and Grok mention the business; an AI connector lets Claude and ChatGPT query your data.
Bulk profile management
Push hours, menus, categories, services and optimization fixes to every location at once, with profile protection and brand consistency checks.
Post and media automation
Schedules or auto-writes Google posts, drips in photos over time, and posts to Facebook, Instagram and LinkedIn alongside the profile.
Reviews and review requests
One inbox for every location's reviews with AI replies, rotating templates, alerts, negative review monitoring, email review requests and QR codes.
White-label reports and site tools
Portfolio, multi-location and rank reports under your brand, plus a website builder, store locator, location pages, schema and citations on 100+ directories.

Local Viking

Post scheduling
Schedules standard, offer, event and alert posts to many profiles at once, with recurring posts, Spintax and location variables, and CSV bulk upload.
Listing management and protection
Edits profile details in one place, keeps a change log that includes Google's own edits, and alerts by email or SMS when anything changes.
Rank tracking and geogrids
Tracks keywords in the local pack, organic desktop and organic mobile, and runs live or scheduled geogrid scans with competitors at every point.
Photo scheduling
A media library that drip-schedules photos to profiles over weeks, with control over image metadata and file names.
Reviews, audits and reports
Reply to Google reviews across locations, run competitive audits against up to five rivals and send scheduled white-label reports.
API, webhooks and MCP
A public API, webhooks for new reviews and finished scans, a Looker Studio connector, and MCP connections for ChatGPT and Claude.

Plans

GBPPromote

  • 1 location$16

    per month for 1 location

    Every tool for a single Google Business Profile: geo-grid scans, posts, review requests, AI replies and reports.

  • 2 to 7 locations$37

    per month for up to 7 locations, flat

    One flat price from 2 to 7 locations, pitched at freelancers, with white-label reports and every tool included.

  • 8+ locations$5.33

    per location / month, from 8 locations

    Unlimited seats and white label; the homepage puts 50 locations at about $267 a month and 100 at $533.

Local Viking

  • Single$39

    per month for 1 listing

    Unlimited posts and Google accounts, 1,600 keyword credits and 7,500 geogrid credits a month.

  • Starter$59

    per month for up to 10 listings

    3,200 keyword credits and 8,100 geogrid credits a month.

  • Pro$99

    per month for up to 20 listings

    5,600 keyword credits and 16,200 geogrid credits a month, white-label reporting and the geogrid widget.

  • Agency$149

    per month for up to 40 listings

    17,700 keyword credits and 24,300 geogrid credits a month, white-label reporting and the geogrid widget.

  • Enterprise$200

    per month for up to 70 listings

    26,600 keyword credits and 32,400 geogrid credits a month. Custom pricing for more than 70 locations.

Ways to pay less

GBPPromote

  • Annual discount

    Lower price with annual billing

    The pricing page has an annual billing option and says it saves more than paying monthly, without stating the figure.

Local Viking

No public discounts listed.

Common questions

Which is cheaper, GBPPromote or Local Viking?

As of Oct 23, 2026, GBPPromote is cheaper to start with: $16 a month, against $39 a month for Local Viking. GBPPromote starts at $16 per month for 1 location, and Local Viking starts at $39 per month for 1 listing.

Which has a free plan, GBPPromote or Local Viking?

As of Oct 23, 2026, neither GBPPromote nor Local Viking has a free plan. GBPPromote has a free trial.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade