BrightLocal vs GLocal (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick GLocal if

• Fits if you want posts, photos and review replies going out on a schedule
• Works for agencies sending monthly branded reports for up to 50 client locations

Look elsewhere if

• Not for you if you want to try it first, as there's no trial, only a 30-day money-back guarantee
• Tight if you're on Starter, as 20k AI tokens a month is roughly 7 to 20 review replies
• Watch out: extra AI tokens are sold, but the price isn't stated
• Skip it if you track Maps rankings, as that's GTrack, sold separately
• Pricey if you want white-label reports, which start at $149 a month, and Agency stops at 50 locations

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

GLocal

• There is no free trial or free plan; every plan has a 30-day money-back guarantee instead.
• AI replies, posts and audit rewrites use tokens: the FAQ puts a reply at 1,000 to 3,000 against Starter's 20k a month. Extra tokens are sold, price not stated.
• It has no Google Maps rank tracking; Wiremo sells that separately as GTrack.
• White-label reports start at Business, $149 a month, and Agency tops out at 50 locations.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

GLocal

AI review replies

Writes a reply to each review in a chosen tone and language, tracks sentiment and keywords, and can answer automatically or email drafts to pick from.

Posts and media autopilot

Creates Update, Offer and Event posts with AI and publishes uploaded photos and videos on a set schedule, such as three photos a day.

Review requests

Sends request emails with up to 10 timed follow-ups from your own Gmail or mail server, with an optional page that sends 1-3 star ratings to private feedback.

18 months of analytics

Starts with 18 months of searches, calls, direction requests and website clicks, against Google's 6, and tracks which search terms are growing or falling.

Profile audit with fixes

Scores a profile on NAP, categories and services, description, hours, attributes and reviews, then writes a new description and service copy and publishes it to Google.

Monthly reports and backups

Sends a performance report per location every month, white-labeled on Business and Agency, and keeps dated backups of each profile and its reviews.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

GLocal

• Starter$29.99

  per month for 1 location, billed monthly

  1 user, 20k AI tokens a month, 1,000 review request emails a month and 1GB of media storage. $276 a year billed annually.

• Professional$79

  per month for 10 locations, billed monthly

  3 workspaces, 3 users, 50k AI tokens, 5,000 review request emails a month, 10GB of storage and priority email support. $756 a year.

• Business$149

  per month for 20 locations, billed monthly

  5 workspaces, 5 users, 100k AI tokens, 15,000 review request emails a month, 20GB and white-label monthly reports. $1,428 a year.

• Agency$299

  per month for 50 locations, billed monthly

  10 workspaces, 10 users, 250k AI tokens a month, 50GB of storage and white-label reports. $2,868 a year.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

GLocal

• Annual discount

  20% off with annual billing

  The pricing section lists 20% off when billed annually: Starter $276 a year, Professional $756, Business $1,428 and Agency $2,868.