GBPly vs GLocal (2026): which should you pick?

Pick GBPly if

• Fits if you own one business and want help keeping its Google profile current
• Works for agencies that want clients to approve posts in a branded portal

Look elsewhere if

• Not for you if you want a free plan, since the only trial lasts 3 days
• Pricey if you want the white-label portal and client reports, which start at $69 a profile a month
• Skip it if you need listings submitted to directories, as it only finds and checks them
• Tight if you scan often, as 250 map-point credits cover about ten 5x5 scans and packs start at $15

Pick GLocal if

• Fits if you want posts, photos and review replies going out on a schedule
• Works for agencies sending monthly branded reports for up to 50 client locations

Look elsewhere if

• Not for you if you want to try it first, as there's no trial, only a 30-day money-back guarantee
• Tight if you're on Starter, as 20k AI tokens a month is roughly 7 to 20 review replies
• Watch out: extra AI tokens are sold, but the price isn't stated
• Skip it if you track Maps rankings, as that's GTrack, sold separately
• Pricey if you want white-label reports, which start at $149 a month, and Agency stops at 50 locations

GBPly

• There is no free plan, and the 3-day trial covers only the single-profile plans.
• White-label portal, client reports and custom email and SMS connectors need an Agency plan, from $69 per profile a month.
• GBPly finds and checks citations but does not submit listings to directories.
• 250 map-point credits per profile cover about ten 5x5 scans a month; extra credit packs start at $15.

GLocal

• There is no free trial or free plan; every plan has a 30-day money-back guarantee instead.
• AI replies, posts and audit rewrites use tokens: the FAQ puts a reply at 1,000 to 3,000 against Starter's 20k a month. Extra tokens are sold, price not stated.
• It has no Google Maps rank tracking; Wiremo sells that separately as GTrack.
• White-label reports start at Business, $149 a month, and Agency tops out at 50 locations.

GBPly

GBP Expert audit

Checks a profile's details against the business's website and lists missing information, inconsistencies and recommended fixes as a checklist.

AI posts and content calendar

Drafts posts from the business's own website, plans a month at a time on a calendar, and on agency plans lets clients approve posts.

Review requests and replies

Sends review requests by email, SMS or QR code and answers every review from one inbox with AI-suggested responses.

Rank Tracker and Rank Replay

Scans Google Maps rankings on grids from 3x3 to 12x12 or on points you place, at 1 credit per point, and replays recorded scans to show movement.

Profile Guard

Checks profiles regularly and alerts when Google or anyone else changes one, showing what changed so it can be kept or reverted.

Citations and competitor analysis

Finds directory listings and checks their name, address, phone and website against the profile, and benchmarks a profile against local competitors.

GLocal

AI review replies

Writes a reply to each review in a chosen tone and language, tracks sentiment and keywords, and can answer automatically or email drafts to pick from.

Posts and media autopilot

Creates Update, Offer and Event posts with AI and publishes uploaded photos and videos on a set schedule, such as three photos a day.

Review requests

Sends request emails with up to 10 timed follow-ups from your own Gmail or mail server, with an optional page that sends 1-3 star ratings to private feedback.

18 months of analytics

Starts with 18 months of searches, calls, direction requests and website clicks, against Google's 6, and tracks which search terms are growing or falling.

Profile audit with fixes

Scores a profile on NAP, categories and services, description, hours, attributes and reviews, then writes a new description and service copy and publishes it to Google.

Monthly reports and backups

Sends a performance report per location every month, white-labeled on Business and Agency, and keeps dated backups of each profile and its reviews.

GBPly

• Business$39

  per month for 1 profile, billed monthly

  Audits, AI posts, review requests and AI replies, citation checks, Profile Guard, the AI connector and 250 map-point credits a month. $399 a year.

• Business x10$199

  per month for 10 profiles, billed monthly

  Everything in Business for 10 profiles, $19.90 each, with 2,500 map-point credits a month and priority support. $1,999 a year.

• Agency$69

  per month for 1 profile, billed monthly

  Adds the white-label client portal, custom email and SMS connectors, Rank Replay client reports and client reminders. $690 a year.

• Agency x10$349

  per month for 10 profiles, billed monthly

  Everything in Agency for 10 profiles, $34.90 each, with an optional onboarding and an account manager. $3,490 a year.

GLocal

• Starter$29.99

  per month for 1 location, billed monthly

  1 user, 20k AI tokens a month, 1,000 review request emails a month and 1GB of media storage. $276 a year billed annually.

• Professional$79

  per month for 10 locations, billed monthly

  3 workspaces, 3 users, 50k AI tokens, 5,000 review request emails a month, 10GB of storage and priority email support. $756 a year.

• Business$149

  per month for 20 locations, billed monthly

  5 workspaces, 5 users, 100k AI tokens, 15,000 review request emails a month, 20GB and white-label monthly reports. $1,428 a year.

• Agency$299

  per month for 50 locations, billed monthly

  10 workspaces, 10 users, 250k AI tokens a month, 50GB of storage and white-label reports. $2,868 a year.

GBPly

• Annual discount

  Two months free with yearly billing

  GBPly's pricing page says yearly billing saves two months: Business is $399 a year instead of $39 a month, Agency $690 instead of $69.

GLocal

• Annual discount

  20% off with annual billing

  The pricing section lists 20% off when billed annually: Starter $276 a year, Professional $756, Business $1,428 and Agency $2,868.