DinoRANK vs Semrush (2026): which should you pick?
As of Oct 23, 2026, Semrush grades higher than DinoRANK: 2.2 against 1.8 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
DinoRANK grades higher on value for money. Semrush grades higher on the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DinoRANK
Spanish SEO suite for rank tracking, on-page analysis and AI content
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Which one is for you
Pick DinoRANK if
- Fits if you handle lots of domains, since every plan has unlimited ones
- Works for sites where cannibalization and thin content are the problem
Look elsewhere if
- Not for you if you want to try it first, as there's no trial and payments aren't refunded
- Tight if you work in a team on Starter, which has one user
- Skip it if you need local SEO or AI prompt tracking on the cheapest plan, as both start at Pro
- Watch out: AI uses past the monthly allowance are bought separately, and plans renew until you cancel
- Watch out: prices are in euros with VAT included, and there's no dollar price list
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
How we grade them
| 1.8GPADinoRANKWeak | 2.2GPASemrushFair | |
|---|---|---|
| Value for money | CStarter is €33 a month billed yearly (€390), or €39 monthly, VAT included, about $37 to $44. That's mid-range for this category, for unlimited domains and 400 tracked keywords, though local SEO and AI prompt tracking need Pro at €54. | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. |
| Free plan and trial | FNothing free: no free plan and no trial, and payments are non-refundable once charged. You pay to find out whether you like it. | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. |
| Features | CDaily rank tracking, keyword research with content gaps, TF*IDF, cannibalization and thin content checks, internal PageRank and AI articles. The gaps the listing names: Starter has 1 user and no local SEO or AI prompt tracking. | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. |
| Ease of use | CNo rating on record. There are a lot of modules, and SEO ideas like TF*IDF and internal PageRank to get your head round. | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. |
| Platforms and integrations | BWeb only, connected to Search Console and GA4, with an API and an MCP server on every plan. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. |
| Best for | content checks and rank tracking on many domains | all-in-one SEO research for teams with a budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DinoRANK and Semrush. How we grade
Price against what you get
DinoRANK starts at about $36.98 a month and scores 2.3 out of 4 on features, ease of use and platforms. Semrush starts at $117.33 a month and scores 2.7.
Semrush scores higher, and starts $80.35 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 7 score higher than DinoRANK for less, and none scores higher than Semrush for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- DinoRANK also covers AI search visibility, content optimization and internal linking.
- Semrush also covers reports and backlink analysis.
At a glance
| DinoRANK | Semrush | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | €33 per month, billed annually (€39 billed monthly) | $117.33 per month, billed annually ($139 billed monthly) |
| Free plan | None | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. |
| Free trial | None listed | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once |
| Web | ||
| Made by | Dinosoft Internet Marketing S.L. | Semrush Holdings |
| Price read from | dinorank.com | semrush.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
DinoRANK
- Prices are in euros with VAT included; there is no dollar price list.
- There is no free trial, and AI uses beyond a plan's monthly allowance are bought separately.
- Starter has 1 user and no local SEO analysis or AI prompt tracking; both start at Pro.
- Payments are non-refundable once charged, and plans renew automatically until canceled.
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Key features
DinoRANK
- Rank tracking
- Follows daily Google positions with geolocated tracking, from 400 keywords on Starter to 2,000 on Business, across unlimited domains.
- Keyword research and content gap
- Keyword searches (200 to 1,200 by plan), competitor visibility charts, and a content gap report of what rivals rank for that you do not.
- On-page content checks
- TF*IDF and prominence analysis, cannibalization tracking for URLs competing on one keyword, and thin content detection.
- Internal linking and PageRank
- Maps internal links and estimates internal PageRank so link weight can be pointed at the pages that matter most.
- DinoBRAIN AI
- Generates articles (1 to 80 a month) and site architectures, audits pages one by one with AI, and answers questions through DinoRANK Copilot.
- SEO for LLMs, API and MCP
- Pro and Business track prompts in AI assistants such as ChatGPT, Gemini and Claude; every plan has an API and an MCP server.
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Plans
DinoRANK
Starter€33
per month, billed annually at €390 (€39 billed monthly)
1 user, unlimited domains, 400 tracked keywords, 200 keyword searches, 1 AI article, API and MCP. No local SEO or AI prompt tracking.
Pro€54
per month, billed annually at €650 (€65 billed monthly)
3 users, 800 keywords, 50 AI prompts tracked, 20 AI articles, 30 local SEO analyses, link building analysis and all modules.
Business€116
per month, billed annually at €1,390 (€139 billed monthly)
10 users, 2,000 keywords, 120 AI prompts, 80 AI articles, 70 local SEO analyses and 1,000 Copilot messages.
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Ways to pay less
DinoRANK
- Annual discount
Save 20% with annual billing
DinoRANK's pricing page lists a 20% discount on annual plans: Starter is €390 a year instead of €39 a month.
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Common questions
Which is cheaper, DinoRANK or Semrush?
As of Oct 23, 2026, DinoRANK is cheaper to start with: about $36.98 a month, against $117.33 a month for Semrush. DinoRANK starts at €33 per month, billed annually (€39 billed monthly), and Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
Which has a free plan, DinoRANK or Semrush?
As of Oct 23, 2026, only Semrush has a free plan. DinoRANK does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.