Exclaimer vs Xink (2026): which should you pick?
As of Nov 13, 2026, we pick Exclaimer: it is first in our ranking of email signature tools, and it grades higher too, 2.6 against 2.2.
Checked Oct 23, 2026 and Nov 12, 2026 · graded Oct 23, 2026 and Nov 12, 2026 by ToolGPA
Exclaimer grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Exclaimer
Company-wide email signatures for Microsoft 365 and Google Workspace
Xink
Email signature management for Microsoft 365 and Google
Which one is for you
Pick Exclaimer if
- Fits if your IT team runs Microsoft 365, Exchange or Google Workspace and wants signatures on every device
- Works for companies that need a legal disclaimer on every outgoing email
Look elsewhere if
- Not for you if you're one person or a tiny team, as licensing has a 10-user minimum
- Tight if you're on Starter, which allows one signature template for the whole company
- Pricey if you want engagement reports, HubSpot or Salesforce targeting or HR sync, which are Pro at $1.75 a user
- Skip it if you want a free plan, because there's only the 14-day trial
- Watch out: monthly billing is offered, but the pricing page only shows the yearly prices
Pick Xink if
- Fits if your company mixes Microsoft 365 and Google Workspace
- Works for IT admins who feed signatures from Entra ID or Active Directory
Look elsewhere if
- Tight if you have 11 to 19 users, as blocks of 10 mean paying for 20
- Skip it if you need over 300 licenses without a chat, as those need a custom quote
- Watch out: the trial length isn't stated on the pricing page
- Watch out: the page picks USD, EUR or GBP from your location, so check the total at checkout
How we grade them
| 2.6GPAExclaimerGood | 2.2GPAXinkFair | |
|---|---|---|
| Value for money | BStarter is $0.90 a user a month billed yearly, with a 10-user minimum, so the floor is $9 a month. One person pays that; a team of five pays $1.80 a head, inside this category's cheaper quarter at $2.00. Pro is $1.75 a user. | C$11 a month for 10 users, about $2.20 a head for a team of five, between the category's cheaper quarter ($1.11) and its middle ($4.50). |
| Free plan and trial | CNo free plan, only a 14-day trial with no credit card needed. | DA free trial is offered, but the pricing page gives neither its length nor whether a card is needed, and there is no free plan. |
| Features | BServer-side and in-client signatures on every plan, directory sync, disclaimers, rotating banners, targeting rules and brand kits, with HR sync, CRM targeting and A/B tests on Pro. That's the whole job, though Starter allows one template. | BA management portal, directory integrations, wide mail-client coverage, campaigns with tracking and legal text in every signature. |
| Ease of use | CNo app store rating on record. An admin connects Microsoft 365 or Google Workspace, syncs the directory and builds templates in the web portal before anyone gets a signature. | CNo store rating on record. You build the signature yourself and, for a team, connect a directory or collect the staff before it does anything. |
| Platforms and integrations | BA web portal with Microsoft 365, Google Workspace, Exchange, HubSpot, Salesforce, Workday, BambooHR and Salesloft, and server-side signatures reach mail sent from phones. No desktop or phone app of its own. | BA web app; the listing names Microsoft 365, Google Workspace, Microsoft Entra ID, Active Directory, Outlook and Gmail. |
| Best for | company-wide signatures on Microsoft 365 or Google Workspace | signature management across Microsoft 365 and Google |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Exclaimer and Xink. How we grade
Price against what you get
Exclaimer starts at $0.90 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Xink starts at $11 a month and scores 2.7.
They score the same, and Exclaimer starts $10.10 a month lower. Of the other email signature tools on the chart, none scores higher than Exclaimer for less, and 1 scores higher than Xink for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Exclaimer also covers qR codes and a/B testing.
At a glance
| Exclaimer | Xink | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $0.90 per user / month, billed annually (Starter) | $11 per month for 10 users, billed monthly |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | Free trial offered; its length is not stated on the pricing page. |
| Web | ||
| Made by | Exclaimer | Xink Aps |
| Price read from | exclaimer.com | xink.io |
| Checked | Oct 23, 2026 | Nov 12, 2026 |
Worth knowing
Exclaimer
- Licensing is per active mailbox, with a minimum of 10 users.
- Starter allows one signature template; separate designs per department need Standard.
- Engagement reports, HubSpot and Salesforce targeting and HRIS sync are Pro features.
- Monthly billing is offered, but the pricing page shows only the annually billed prices.
Xink
- Pricing is sold in blocks of 10 users, so 11 to 19 users means paying for 20.
- More than 300 licenses need a custom quote through chat.
- The page shows the same figures in USD, EUR and GBP and picks the currency from location, so check the total at checkout.
- The trial length is not stated on the pricing page.
Key features
Exclaimer
- Server-side and client-side signatures
- Every plan can add signatures on the mail server as messages leave, including from phones, or in Outlook and Gmail through an add-in so people see them while typing.
- Directory and HR sync
- Fills signatures from Entra ID or Google Directory; Pro also syncs from HR systems such as Workday, BambooHR and ADP Workforce Now, or a CSV.
- Banners and campaign scheduling
- Starter allows one banner; Standard and Pro rotate several and switch designs on a schedule for the length of a campaign.
- Targeting rules
- Use different signatures for internal and external mail, exclude users or groups, and on Pro target banners at HubSpot or Salesforce lists.
- Engagement dashboard
- Pro reports click-throughs on signatures and banners and can run A/B tests between designs.
- Disclaimers and brand kits
- Applies legal disclaimers to every email and keeps logos, colors and fonts in brand kits shared with meeting backgrounds.
Xink
- Management portal
- One dashboard controls all signatures, with role-based access control for admins.
- Directory integrations
- Reads user data from Microsoft Entra ID, Google Workspace Directory, on-premises Active Directory, SQL Azure, on-premises SQL or other systems through an API.
- Wide client coverage
- Lists new Outlook, classic Outlook, Gmail and other clients, for example when mail is sent from a CRM.
- Campaigns and tracking
- Banners can be scheduled, and built-in tracking shows statistics and the top-performing email senders.
- Legal text in every signature
- Disclaimers and confidentiality notices can be included so they appear on all outgoing mail.
Plans
Exclaimer
Starter$0.90
per user / month, billed annually
One signature template for the whole organization, auto-updated employee details, legal disclaimers, a single banner and 24/5 support.
Standard$1.45
per user / month, billed annually
Unlimited templates, signatures per department, rotating banners, campaign scheduling, advanced targeting and 3 brand kits.
Pro$1.75
per user / month, billed annually
Adds unlimited brand kits, engagement dashboards, HubSpot and Salesforce targeting, LinkedIn and Facebook feeds, HRIS sync and vCards.
EnterpriseCustom
Standard or Pro plus a dedicated customer success manager, a tailored onboarding plan and staged rollout help.
Xink
Monthly billing$11
per month for 10 users, billed monthly
One set of features priced by user count in steps of 10: $44 for 40 users, $100 for 110 users, $165 for 300 users.
Yearly billing$120
per year for 10 users, billed annually
The same features billed yearly: $480 a year for 40 users and $1,818 a year for 300 users.
Ways to pay less
Exclaimer
No public discounts listed.
Xink
- Education
Discounts for education, nonprofits and government
The pricing page says discounts are offered to education, non-profit and government organizations; the amount is not stated.
Common questions
Which is cheaper, Exclaimer or Xink?
As of Nov 12, 2026, Exclaimer starts at $0.90 per user / month, billed annually (Starter), and Xink starts at $11 per month for 10 users, billed monthly. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Exclaimer or Xink?
As of Nov 12, 2026, neither Exclaimer nor Xink has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.