Glue Up vs Swoogo (2026): which should you pick?
As of Nov 12, 2026, Glue Up grades higher than Swoogo: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Glue Up grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Glue Up
Membership and event platform for associations and chambers
Swoogo
Event registration and management for conferences and field events
Which one is for you
Pick Glue Up if
- Fits if you run a membership association or chamber that also runs events
- Works for organizations that want membership records and events in one place
Look elsewhere if
- Skip it if you sell tickets to one-off public events, since it is built around membership organizations
- Pricey if you are small, with plans from $3,000 a year billed annually
- Watch out: chapter management, certification, community, website and branding, SSO and extra integrations are paid power-ups
- Skip it if you want a free plan or trial, as only a demo is offered
Pick Swoogo if
- Fits if you run conferences or field events with a team of event managers
- Works for companies that need registration paths and data tied to other systems
Look elsewhere if
- Pricey if you are a small team: $11,800 a year covers one full and one reporting user
- Watch out: prices are an estimate that depends on the team size you pick
- Tight if you need mobile apps, Go Onsite Pro, SSO or premium support, which are paid add-ons
- Skip it if you want a free plan or a trial, as neither is listed
How we grade them
| 1.8GPAGlue UpWeak | 1.6GPASwoogoWeak | |
|---|---|---|
| Value for money | DEssential is $3,000 a year and up, about $250 a month, where the category's dearer quarter starts, and automation and reporting need Advanced from $8,000 a year. | D$11,800 a year is about $983 a month for one full user, above the category's dearest tenth, which starts at $833. |
| Free plan and trial | FNo free plan or trial; the call to action is a demo. | FNothing free: no free plan and no trial are on record for this listing. |
| Features | BRegistration and ticketing, membership CRM sync, event communication, hybrid events, mobile apps and optional power-ups. | BRegistration and event websites, session and speaker management, sponsors, mobile apps and check-in, and data and integrations. |
| Ease of use | CNo store rating on record. It is bought through a demo and set up around your membership data, so there is a learning curve. | CNo store rating on record. Full users have to build registration paths and communications. |
| Platforms and integrations | BWeb, iPhone and Android; the listing names QuickBooks, Xero, Sage Intacct, Outlook, Zoom and Cvent. | CWeb only on the listing, though it has integrations and an API. |
| Best for | membership and event management for associations | registration for conferences and field events |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Glue Up and Swoogo. How we grade
Price against what you get
Glue Up starts at $250 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Swoogo starts at $983.33 a month when paid by the year for each person and scores 2.3.
Glue Up scores higher and starts $733.33 a month lower. Of the other event ticketing platforms on the chart, 4 score higher than Glue Up for less, and 16 score higher than Swoogo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Glue Up also covers surveys and email campaigns.
At a glance
| Glue Up | Swoogo | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $3,000 per year and up, billed annually | $11,800 per year for one full user, Professional |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Glue Up | Swoogo |
| Price read from | glueup.com | swoogo.events |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Glue Up
- All plans are billed annually, and the page says pricing varies by organization size and requirements.
- Chapter management, certification management, community, website and branding, SSO and extra integrations are paid power-ups.
- Built around membership organizations; it is not a pay-per-ticket service for one-off public events.
- No free plan or free trial is listed on the pricing page; the call to action is a demo.
Swoogo
- Prices are shown as an estimate that depends on the team size selected.
- Reporting users and full users are licensed differently; full users build registration paths and send communications.
- Mobile apps, Go Onsite Pro, SSO, premium support and extra domains are paid add-ons.
Key features
Glue Up
- Registration and ticketing
- An event website builder with blueprints, custom registration forms, online ticketing and payments, and multi-language support.
- Membership CRM sync
- Registration and attendance data link to member records, with engagement scoring and reporting on event revenue and participation.
- Event communication
- Branded invitations, automated notifications, a drag-and-drop email editor and post-event surveys.
- Hybrid events
- In-person, virtual and hybrid events, with Zoom and Cvent integrations and speed networking as an add-on.
- Mobile apps
- Staff manage check-in and badges in the Glue Up Manager app; attendees use the My Glue app for agendas, speaker bios, chats and digital business cards.
- Power-ups
- Chapter management, CPD and CPE certification management, community hubs, website and branding options and SSO are sold as add-ons.
Swoogo
- Registration and event websites
- Registration paths with custom rules, logic and fields, plus branded event websites.
- Session and speaker management
- Collects and reviews session proposals and manages speakers in one place.
- Sponsor management
- Tailored sponsor registration, communications and one-to-one meetings.
- Mobile apps and check-in
- Go Attend and Go Onsite apps for attendees and staff, with session check-in and quick analytics.
- Data and integrations
- Event dashboards, cross-event reporting, 30+ native integrations and an open API; an MCP server is also listed.
Plans
Glue Up
Essential$3,000
per year and up, billed annually
Membership management, event management, CRM and email, online payments and invoicing, newsletters. Starts at $3,000 and runs to $6,500 by organization size.
Advanced$8,000
per year and up, billed annually
Adds advanced automation and workflows, more integrations and enhanced reporting; includes LMS training and licenses for 5 team members. Runs to $18,500 by size.
EnterpriseCustom
Advanced plus a dedicated customer success manager, multi-chapter and multi-location management, multi-language and multi-currency, and enhanced AI.
Swoogo
Professional$11,800
per year, shown for one full and one reporting user
Unlimited events and registrations, check-in app, 30+ free integrations and one custom domain. The price changes with the team size selected.
EnterpriseCustom
Adds multi-level conditional logic, premium branding, SOC 2 and ISO 27001 compliance, scalable API access and a customer success manager.
Common questions
Which is cheaper, Glue Up or Swoogo?
As of Nov 12, 2026, Glue Up starts at $3,000 per year and up, billed annually, and Swoogo starts at $11,800 per year for one full user, Professional. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Glue Up or Swoogo?
As of Nov 12, 2026, neither Glue Up nor Swoogo has a free plan.
Which platforms do Glue Up and Swoogo run on?
As of Nov 12, 2026, only Glue Up lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.