Keyword Cupid vs Keyword Insights (2026): which should you pick?
As of Oct 23, 2026, Keyword Cupid and Keyword Insights share a 2.0 GPA, neither has a free plan, and Keyword Cupid starts cheaper, at $9.99 a month against $58 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Keyword Cupid grades higher on value for money and the free plan. Keyword Insights grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keyword Cupid
SERP-based keyword clustering into pages and topical silos
Keyword Insights
Keyword clustering, content briefs and AI writing on one credit pool
Which one is for you
Pick Keyword Cupid if
- Fits if you're planning a new site and want the page and silo structure worked out
- Works for teams that already have keyword data from another tool and need it grouped
Look elsewhere if
- Skip it if you need a tool that finds keywords as well as grouping them
- Tight if you're on Starter, at 500 keywords a month with no geotargeting, own data or briefs
- Not for you if you want a clear refund promise, as refunds are at the company's discretion
- Watch out: only monthly prices are listed, with no yearly plan, and monthly credits reset each cycle
- Watch out: trial payments aren't refunded, and the listing doesn't say what the trial costs
Pick Keyword Insights if
- Fits if you have thousands of keywords and need to know which ones belong on one page
- Works for content teams that want research, briefs and drafts in the same place
Look elsewhere if
- Pricey if you mostly want AI articles, as Basic's credits cover about 8 and nothing else
- Tight if you work with others, as Basic has one seat and sharing starts at $99
- Not for you if you hate credits that expire, as unused ones reset every month and all go when you cancel
- Watch out: pay-as-you-go credits only work for clustering and expire 30 days after purchase
- Watch out: the 7-day trial costs $1 and needs a card
How we grade them
| 2.0GPAKeyword CupidFair | 2.0GPAKeyword InsightsFair | |
|---|---|---|
| Value for money | CStarter is $9.99 a month, inside this category's cheapest quarter, but it only clusters 500 keywords a month. Geotargeting, your own data and briefs need Freelancer at $49.99, and there's no yearly plan to bring that down. | DBasic is $58 a month for 10,000 credits, which is where this category's dearest tenth starts. Yearly billing takes 20% off. Credits go fast: a brief is 100 and an AI Writer Agent article 1,200, and unused ones vanish each month. |
| Free plan and trial | CNo free plan, but a 7-day trial that doesn't turn into a paid plan when it ends. The listing doesn't say whether it costs anything; the terms only say money paid for a trial isn't refunded. | DNo free plan. The 7-day trial costs $1 and gives 5,000 one-time credits, and it needs a card, though you aren't charged after it. |
| Features | DIt does one narrow part of the job, grouping a keyword list into pages and silos from live search results, with confidence scores, a mind map and briefs from Freelancer. Finding the keywords is left to other tools. | BKeyword ideas from autocomplete, Reddit, Quora and People Also Ask with volume, difficulty and CPC, then SERP clustering, intent labels, briefs and an AI writer. That covers the whole job, from finding keywords to planning the pages. |
| Ease of use | CNo rating on record. You bring a list, choose location, device and engine, then read a tree of pages and silos with confidence scores, which takes a little learning. | CNo rating on record. Clustering a list is simple enough, but you'll want to learn the credit costs first, as every feature draws on the same pool at a different rate. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Search Console and Google Analytics, though there's no API on record. | BWeb only, with no desktop or phone app. It connects to Google Search Console and WordPress. |
| Best for | grouping keyword lists into pages and silos | turning big keyword lists into a page plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keyword Cupid and Keyword Insights. How we grade
Price against what you get
Keyword Cupid starts at $9.99 a month and scores 2.0 out of 4 on features, ease of use and platforms. Keyword Insights starts at $58 a month and scores 2.7.
Keyword Insights scores higher, and starts $48.01 a month higher: the question is whether the extra is worth that to you. Of the other keyword research tools on the chart, 10 score higher than Keyword Cupid for less, and 1 scores higher than Keyword Insights for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Keyword Cupid also covers internal linking.
- Keyword Insights also covers long-form writing.
At a glance
| Keyword Cupid | Keyword Insights | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $9.99 per month for 500 keyword credits | $58 per month for 10,000 credits, billed monthly |
| Free plan | None | None |
| Free trial | 7-day trial that does not roll onto a paid plan when it ends | 7-day trial for $1 with 5,000 one-time credits; a card is needed and you are not charged after it |
| Web | ||
| Made by | Keyword Cupid LLC | Snippet Digital Ltd |
| Price read from | keywordcupid.com | keywordinsights.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Keyword Cupid
- Starter has no geotargeting, own-data uploads, SERP Spy or content briefs; those start at Freelancer for $49.99 a month.
- Monthly credits reset each billing cycle; extra credits cost $0.006 to $0.02 per keyword by plan and do not expire.
- Only monthly prices are listed; there is no annual plan on the pricing page.
- The terms say refunds are at the company's discretion and trial payments are not refunded.
Keyword Insights
- Unused subscription credits reset at the end of each billing period, and all credits are removed when a subscription ends.
- Basic has a single user seat; team sharing starts at Professional.
- Pay-as-you-go credits work only for clustering and expire 30 days after purchase.
- An AI Writing Agent article costs 1,200 credits, so Basic's 10,000 credits cover about 8 such articles and nothing else.
Key features
Keyword Cupid
- Live SERP clustering
- Scrapes search results at the moment you run a report and clusters keywords that share results, up to 80,000 per report on the top plan.
- Pages and silos
- Organizes clusters into pages and the pages into silos, suggesting how to interlink them, with a color-coded confidence score per cluster.
- Interactive mind map and Excel
- Explore and edit the hierarchy as an interactive tree, or download an Excel file of pages, silos and their metrics.
- Bring Your Own Data reports
- From Freelancer, upload a CSV or XLSX keyword list with your own volume, difficulty and CPC figures to cluster.
- SERP Spy and content briefs
- From Freelancer, scrapes the text of top results for on-page stats such as average content length, and produces content briefs.
- Location, device and engine targeting
- Target results by location, by mobile, desktop or tablet, and by Google or Yandex, which can produce different clusters.
Keyword Insights
- Keyword clustering
- Groups a keyword list by overlap in Google results to show which pages to create, then relates clusters to each other into wider topics.
- Search intent labels
- Counts how many of the top 10 results for each keyword are informational, commercial, transactional or other, to suggest the page type.
- Keyword Discovery
- Pulls keyword ideas in real time from Google Autocomplete, Reddit, Quora and People Also Ask, with volume, difficulty and CPC.
- Content briefs
- Builds an outline for each cluster with headings, questions to answer and talking points drawn from the pages that rank.
- AI Writer Assistant and Agent
- Write and grade an article in an editor (200 credits), or have the AI Writer Agent draft a full article for the page type (1,200 credits).
- Mentions
- Lists Reddit, Quora and YouTube conversations where a brand could join in and be mentioned, as a route into AI answers.
Plans
Keyword Cupid
Starter$9.99
per month for 500 keyword credits
1 user, up to 2,000 keywords per report, simple keyword reports, mind map and Excel export. 1 credit clusters 1 keyword.
Freelancer$49.99
per month for 5,000 keyword credits
5 users, 20,000 keywords per report, your own data uploads, SERP Spy, URL Analyzer, content briefs and SERP geotargeting.
Agency$149.99
per month for 20,000 keyword credits
10 users, 40,000 keywords per report, up to 5 URLs analyzed, and access to the Keyword Corps group.
Enterprise$499.99
per month for 80,000 keyword credits
20 users, 80,000 keywords per report and up to 10 URLs analyzed.
Keyword Insights
Basic$58
per month for 10,000 credits, billed monthly
1 user seat and 5 workspaces. Clustering costs 1 credit per keyword, a brief 100 credits and an AI Writing Agent article 1,200.
Professional$99
per month for 20,000 credits, billed monthly
3 user seats, 10 workspaces and team sharing, with the same credit costs per feature.
EnterpriseCustom
Custom credits, seats and workspaces, priority support and onboarding, for high-volume teams. Sold after a demo.
Ways to pay less
Keyword Cupid
No public discounts listed.
Keyword Insights
- Annual discount
Save 20% with annual billing
Keyword Insights' pricing page offers annual subscriptions at 20% off the monthly price.
Common questions
Which is cheaper, Keyword Cupid or Keyword Insights?
As of Oct 23, 2026, Keyword Cupid is cheaper to start with: $9.99 a month, against $58 a month for Keyword Insights. Keyword Cupid starts at $9.99 per month for 500 keyword credits, and Keyword Insights starts at $58 per month for 10,000 credits, billed monthly.
Which has a free plan, Keyword Cupid or Keyword Insights?
As of Oct 23, 2026, neither Keyword Cupid nor Keyword Insights has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.