Keyword Insights vs KeywordsPeopleUse (2026): which should you pick?
As of Oct 23, 2026, KeywordsPeopleUse grades higher than Keyword Insights: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Keyword Insights grades higher on features. KeywordsPeopleUse grades higher on value for money and ease of use. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keyword Insights
Keyword clustering, content briefs and AI writing on one credit pool
KeywordsPeopleUse
Question research from People Also Ask, Autocomplete, Reddit and Quora
Which one is for you
Pick Keyword Insights if
- Fits if you have thousands of keywords and need to know which ones belong on one page
- Works for content teams that want research, briefs and drafts in the same place
Look elsewhere if
- Pricey if you mostly want AI articles, as Basic's credits cover about 8 and nothing else
- Tight if you work with others, as Basic has one seat and sharing starts at $99
- Not for you if you hate credits that expire, as unused ones reset every month and all go when you cancel
- Watch out: pay-as-you-go credits only work for clustering and expire 30 days after purchase
- Watch out: the 7-day trial costs $1 and needs a card
Pick KeywordsPeopleUse if
- Fits if you plan articles around the questions people ask, Reddit and Quora included
- Works for a team sharing one account, since every plan allows unlimited users
Look elsewhere if
- Not for you if you won't hand over a card, as the trial needs one and there's no free plan
- Tight if you're on Lite: 150 credits, no Bulk Search, and the optimizer only for sites under 1,000 clicks
- Watch out: unused credits don't roll over, and top-ups cost $0.05 to $0.08 each with a 50-credit minimum
- Skip it if you want volume and difficulty next to every keyword, as the listing shows neither
- Pricey if you run many sites, as each extra Content Optimizer slot is $10 a month
How we grade them
| 2.0GPAKeyword InsightsFair | 2.4GPAKeywordsPeopleUseFair | |
|---|---|---|
| Value for money | DBasic is $58 a month for 10,000 credits, which is where this category's dearest tenth starts. Yearly billing takes 20% off. Credits go fast: a brief is 100 and an AI Writer Agent article 1,200, and unused ones vanish each month. | BLite is $12 a month on yearly billing, $15 monthly, inside this category's cheapest quarter. That's 150 searches a month for unlimited users, with the API included. Bulk Search needs Standard at $32. |
| Free plan and trial | DNo free plan. The 7-day trial costs $1 and gives 5,000 one-time credits, and it needs a card, though you aren't charged after it. | DNo free plan. The 7-day trial needs a card, though nothing is charged until day 8. Without it you get one free search a week. |
| Features | BKeyword ideas from autocomplete, Reddit, Quora and People Also Ask with volume, difficulty and CPC, then SERP clustering, intent labels, briefs and an AI writer. That covers the whole job, from finding keywords to planning the pages. | CPeople Also Ask trees, autocomplete, Reddit and Quora questions, SERP clustering, alerts and a Search Console optimizer. It covers question research fully, but the listing shows no search volume or difficulty figures. |
| Ease of use | CNo rating on record. Clustering a list is simple enough, but you'll want to learn the credit costs first, as every feature draws on the same pool at a different rate. | BNo rating on record, but nothing to set up. Type a topic, pick a country and read the questions, with each answer and the page it came from. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Search Console and WordPress. | BWeb only, with no desktop or phone app. Every plan has an API, there's an MCP server for Claude Desktop, and it connects to Google Search Console. |
| Best for | turning big keyword lists into a page plan | questions from Google, Reddit and Quora in one place |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keyword Insights and KeywordsPeopleUse. How we grade
Price against what you get
Keyword Insights starts at $58 a month and scores 2.7 out of 4 on features, ease of use and platforms. KeywordsPeopleUse starts at $12 a month and scores 2.7.
They score the same, and KeywordsPeopleUse starts $46 a month lower. Of the other keyword research tools on the chart, 1 scores higher than Keyword Insights for less, and 1 scores higher than KeywordsPeopleUse for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Keyword Insights also covers long-form writing.
At a glance
| Keyword Insights | KeywordsPeopleUse | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $58 per month for 10,000 credits, billed monthly | $12 per month, billed annually ($15 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day trial for $1 with 5,000 one-time credits; a card is needed and you are not charged after it | 7-day free trial of any plan; a card is needed but nothing is charged until day 8 |
| Web | ||
| Made by | Snippet Digital Ltd | Amdai Limited |
| Price read from | keywordinsights.ai | keywordspeopleuse.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Keyword Insights
- Unused subscription credits reset at the end of each billing period, and all credits are removed when a subscription ends.
- Basic has a single user seat; team sharing starts at Professional.
- Pay-as-you-go credits work only for clustering and expire 30 days after purchase.
- An AI Writing Agent article costs 1,200 credits, so Basic's 10,000 credits cover about 8 such articles and nothing else.
KeywordsPeopleUse
- There is no free plan for new accounts; without the trial you get one free search a week.
- Bulk Search needs Standard or above, and on Lite the Search & Content Optimizer covers only sites under 1,000 clicks a month.
- Monthly credits do not roll over; top-up credits cost $0.05 to $0.08 each depending on the plan, with a 50-credit minimum.
- Extra Content Optimizer site slots cost $10 a month each on Standard, Pro and Unlimited.
Key features
Keyword Insights
- Keyword clustering
- Groups a keyword list by overlap in Google results to show which pages to create, then relates clusters to each other into wider topics.
- Search intent labels
- Counts how many of the top 10 results for each keyword are informational, commercial, transactional or other, to suggest the page type.
- Keyword Discovery
- Pulls keyword ideas in real time from Google Autocomplete, Reddit, Quora and People Also Ask, with volume, difficulty and CPC.
- Content briefs
- Builds an outline for each cluster with headings, questions to answer and talking points drawn from the pages that rank.
- AI Writer Assistant and Agent
- Write and grade an article in an editor (200 credits), or have the AI Writer Agent draft a full article for the page type (1,200 credits).
- Mentions
- Lists Reddit, Quora and YouTube conversations where a brand could join in and be mentioned, as a route into AI answers.
KeywordsPeopleUse
- People Also Ask mining
- Crawls Google's People Also Ask boxes live and maps the questions into a tree, with each answer and the page it came from. Deep Search goes three levels down for 4 credits.
- Autocomplete, Reddit and Quora
- Pulls Google Autocomplete suggestions with question modifiers, plus the top questions on Reddit and Quora, for a chosen country, language and city.
- SERP-based keyword clustering
- Groups keywords by the pages Google ranks for them, at 1 credit per 10 keywords, from a search, a saved list or an uploaded file of up to 50,000 keywords.
- Search Alerts
- Re-runs a saved search on a schedule and emails any new questions or keywords; plans allow from 5 alerts on Lite to 50 on Unlimited.
- Search & Content Optimizer
- Connects to Google Search Console to show queries, pages ranking just off page one and unanswered questions, and crawls enabled pages daily.
- API and MCP server
- Every plan includes API access, and an MCP server lets assistants such as Claude Desktop run searches using the account's credits.
Plans
Keyword Insights
Basic$58
per month for 10,000 credits, billed monthly
1 user seat and 5 workspaces. Clustering costs 1 credit per keyword, a brief 100 credits and an AI Writing Agent article 1,200.
Professional$99
per month for 20,000 credits, billed monthly
3 user seats, 10 workspaces and team sharing, with the same credit costs per feature.
EnterpriseCustom
Custom credits, seats and workspaces, priority support and onboarding, for high-volume teams. Sold after a demo.
KeywordsPeopleUse
Lite$12
per month for 150 credits, billed annually ($15 billed monthly)
Every search type, unlimited users, 20 keyword lists, 5 search alerts and 1 month of history. No Bulk Search. 1 credit = 1 standard search.
Standard$32
per month for 500 credits, billed annually ($39 billed monthly)
50 keyword lists, 15 search alerts, 1 year of history, Bulk Search, and the Search & Content Optimizer with 5 site slots.
Pro$65
per month for 1,500 credits, billed annually ($79 billed monthly)
30 search alerts, 2 years of history and 10 Content Optimizer site slots.
Unlimited$249
per month, unlimited credits, billed annually ($299 billed monthly)
Unlimited searches and history, 50 search alerts and 20 site slots; clustering capped at 50,000 keywords a month and the API at 1,000 requests a day.
Ways to pay less
Keyword Insights
- Annual discount
Save 20% with annual billing
Keyword Insights' pricing page offers annual subscriptions at 20% off the monthly price.
KeywordsPeopleUse
- Annual discount
Two months free with yearly billing
KeywordsPeopleUse's pricing page and help center say yearly billing gives two months free: Lite is $144 a year instead of $15 a month.
Common questions
Which is cheaper, Keyword Insights or KeywordsPeopleUse?
As of Oct 23, 2026, KeywordsPeopleUse is cheaper to start with: $12 a month, against $58 a month for Keyword Insights. Keyword Insights starts at $58 per month for 10,000 credits, billed monthly, and KeywordsPeopleUse starts at $12 per month, billed annually ($15 billed monthly).
Which has a free plan, Keyword Insights or KeywordsPeopleUse?
As of Oct 23, 2026, neither Keyword Insights nor KeywordsPeopleUse has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.