MoeGo vs Square Appointments (2026): which should you pick?
As of Nov 13, 2026, we pick Square Appointments: it is first in our ranking of salon, spa and studio booking apps, and it grades higher too, 3.2 against 2.0.
Checked Oct 5, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Square Appointments grades higher on value for money, the free plan and ease of use. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Square Appointments
Booking, point of sale and payments for appointment businesses
Which one is for you
Pick MoeGo if
- Fits if you run a mobile grooming van and want routes and booking
- Works for grooming salons that want card-on-file protection
Look elsewhere if
- Skip it if you want to try it free first, as no trial is stated
- Tight if you have a team, as Basic is limited to one team member
- Pricey if you add vans, as Growth and Ultimate are per van at $99 and $159
- Watch out: included texts are capped at 200 or 900 per van
Pick Square Appointments if
- Fits if you work by appointment and want booking and checkout in one app
- Works for shops that already take cards with a Square reader
Look elsewhere if
- Pricey if you're solo and just want Google Calendar sync or no-show fees, at $49 a location a month
- Watch out: card fees apply on every plan, 2.6% + 15¢ in person and 3.3% + 30¢ online on Free
- Tight if you stay on Free: no waitlist, classes, packages, multi-staff booking or Bookings API
- Not for you if you want a Mac or Windows app, or 24/7 phone support without paying $149 a month
- Skip it if you'd rather Square didn't hold your money: one reviewer's account was frozen for over ten days
How we grade them
| 2.0GPAMoeGoFair | 3.2GPASquare AppointmentsVery good | |
|---|---|---|
| Value for money | CBasic is $49 a month for mobile grooming and $79 for a salon, with Growth and Ultimate per van at $99 and $159, around the $49 middle for booking tools. | BFree has no monthly fee, inside this category's cheaper quarter ($29.99 or less), and Plus is $49 a location a month with unlimited staff, level with the $49.90 middle. Premium is $149, in the dearest tenth, and card fees of 2.6% + 15¢ in person come on top of every plan. |
| Free plan and trial | FNo free plan or trial is stated on the page. | BNo monthly fee, with a booking site, unlimited staff calendars, text reminders and deposits. But you pay 2.6% + 15¢ in person and 3.3% + 30¢ online, and Google Calendar sync, no-show fees, classes and the waitlist all need Plus. |
| Features | BSmart scheduler, online booking, payments, messaging and no-show protection. The gaps named are team limits and text caps. | BA booking site, reminders clients can reply to, deposits, a waitlist, classes, packages, and rooms and chairs on Premium, with Square's point of sale for services and products. That's the whole booking job, but Fresha, Vagaro, Mangomint and Booksy also take payment at the desk, so the till doesn't set it apart. |
| Ease of use | CNo store rating on record. Services, vans and payments have to be set up. | A4.88 from about 195,000 App Store ratings, the highest score in this category. Some reviewers got a bot when they wanted a person, and 24/7 phone support is Premium only. |
| Platforms and integrations | BWeb, iPhone and Android. No integrations are listed on the page read. | BWeb, iPhone and Android, with no Mac or Windows app. It hooks into Instagram, Facebook, Google, Wix, QuickBooks and JotForm, but Google Calendar sync and the Bookings API are held back for Plus. |
| Best for | pet grooming booking by van or salon | salons and solo pros who work by appointment |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MoeGo and Square Appointments. How we grade
Price against what you get
MoeGo starts at $49 a month and scores 2.7 out of 4 on features, ease of use and platforms. Square Appointments starts at $49 a month and scores 3.3.
Square Appointments scores higher for the same starting price. Of the other salon, spa and studio booking apps on the chart, 3 score higher than MoeGo for less, and none scores higher than Square Appointments for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- MoeGo also covers business texting, appointment booking, sMS marketing and review collection.
- Square Appointments also covers booking links, invoicing and reports.
At a glance
| MoeGo | Square Appointments | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $49 per month for mobile grooming | $49 per location / month (Square Plus) |
| Free plan | None | Square Free: no monthly fee, with a booking website, unlimited staff calendars, text and email reminders, deposits, prepayments and invoices. Processing fees apply to each payment. |
| Free trial | None listed | 30-day free trial of Square Plus or Square Premium |
| Web | ||
| iOS | ||
| Android | ||
| Made by | MoeGo | Block, Inc. |
| Price read from | moego.pet | squareup.com |
| Checked | Nov 13, 2026 | Oct 5, 2026 |
Worth knowing
MoeGo
- The pricing page has separate tabs by care type; Basic is $49 for mobile grooming and $79 for a grooming salon.
- Growth and Ultimate are priced per van (mobile) or per location (salon); Basic is limited to one team member.
- Included SMS is capped: 200 per van on Basic, 900 per van on Growth and Ultimate for mobile grooming.
- Boarding, daycare and other care types have their own tabs; no free plan or trial is stated on the page.
Square Appointments
- Square Free leaves out Google Calendar sync, no-show fees, multi-staff booking, classes and packages, the waitlist and the Bookings API.
- Plus and Premium are charged per location: $49 or $149 a month for each location you run.
- Processing fees apply on every plan, from 2.4% + 15¢ in person on Premium to 3.3% + 30¢ for online payments on Free.
- Resource management and the future bookings, service cost and team performance reports are Premium-only.
Key features
MoeGo
- Smart scheduler
- Scheduling that cuts driving time between mobile grooming appointments, with route optimization and multi-van scheduling on higher plans.
- Online booking
- A 24/7 online booking portal with booking limits and a list of abandoned bookings that staff can follow up.
- Payments
- A built-in card processor takes card-present and card-not-present payments, including cards on file and online invoices.
- Messaging and reminders
- Automated reminders by text, email and phone, two-way messages and mass texts, with an included SMS allowance per van or location.
- No-show protection
- Card on file, prepayment and pre-authorization, plus digital agreements clients can sign by text or at booking.
Square Appointments
- Online booking site
- A customizable booking website on every plan, plus Book Now buttons for Instagram, Facebook and a Google Business Profile, a widget for an existing site and a QR code.
- Payments and point of sale
- Take cards in person, online or with Tap to Pay on a phone, keep cards on file, and ring up services and products together. Afterpay and Cash App Pay are supported.
- No-show protection
- Deposits and prepayments are on every plan. A cancellation policy that charges the card on file for late cancellations and no-shows needs Square Plus.
- Reminders and Square Assistant
- Automatic text and email reminders go out on every plan, and Square Assistant lets clients reply to an SMS reminder to confirm, cancel or change a booking.
- Staff, locations and resources
- Staff calendars are unlimited on every plan. Multi-staff bookings and multi-location management start on Plus; assigning rooms, chairs or stations is Premium-only.
- Classes, packages and waitlist
- From Square Plus, schedule one-time or recurring group classes, sell prepaid packages of services, and let clients join a waitlist from the booking site.
Plans
MoeGo
Basic$49
per month, mobile grooming ($79 for a grooming salon)
For a solo groomer, up to 1 team member: smart scheduling, online booking, payments and 2-way messaging.
Growth$99
per van / month, mobile grooming
Everything in Basic, plus multi-van scheduling, routes and waitlist. Salons pay $149 per location.
Ultimate$159
per van / month, mobile grooming
Everything in Growth, plus unlimited auto messages and a branded phone number. Salons pay $239 per location.
EnterpriseCustom
For franchises and chains: franchise management, API platform and enterprise analytics.
Square Appointments
Square Free$0
Booking website, unlimited staff calendars, reminders, deposits and invoices. Processing is 2.6% + 15¢ in person and 3.3% + 30¢ online.
Square Plus$49
per location / month
Adds no-show fees, multi-staff booking, waitlist, classes and packages, Google Calendar sync and the Bookings API. In-person processing is 2.5% + 15¢.
Square Premium$149
per location / month
Adds resource management, future bookings and team performance reports, service cost tracking, 24/7 phone support and 2.4% + 15¢ in-person processing.
Square ProCustom
Custom pricing and processing fees for businesses that process over $250,000 per year, arranged through Square's sales team.
Common questions
Which is cheaper, MoeGo or Square Appointments?
As of Nov 13, 2026, they start at the same price. MoeGo starts at $49 per month for mobile grooming, and Square Appointments starts at $49 per location / month (Square Plus).
Which has a free plan, MoeGo or Square Appointments?
As of Nov 13, 2026, only Square Appointments has a free plan. MoeGo does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.