Optmyzr vs Tenscores (2026): which should you pick?
As of Nov 13, 2026, Optmyzr and Tenscores share a 2.2 GPA, neither has a free plan, and Tenscores starts cheaper, at $25 a month against $209 a month.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Optmyzr grades higher on features and platforms. Tenscores grades higher on value for money. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Optmyzr
PPC optimization, audits and reporting for ad accounts
Tenscores
Google Ads Quality Score and keyword cleanup, priced per account
Which one is for you
Pick Optmyzr if
- Fits if you run Google or Microsoft ads and want rules and audits
- Works for agencies that need reports across accounts
Look elsewhere if
- Pricey if you are small, at $209 a month at the entry spend step
- Watch out: the cost climbs from there with ad spend and number of accounts
- Watch out: Meta and LinkedIn tools and cross-platform reporting need Premium or above
- Tight if your spend passes $150K a month on Essentials or $500K on Premium, as larger spend is custom
- Watch out: a discount banner on the pricing page names an end date that has passed
Pick Tenscores if
- Fits if you run a few Google Ads search accounts and watch Quality Score
- Works for agencies with 10 or so small accounts
Look elsewhere if
- Skip it if you advertise on anything but Google Ads, as no other platform is covered
- Watch out: accounts with over 1,000 unique keywords add $19 a month
- Pricey if you have many accounts, since Agency adds $15 each beyond 10
- Tight if you want a free plan: there is only the 14-day trial
How we grade them
| 2.2GPAOptmyzrFair | 2.2GPATenscoresFair | |
|---|---|---|
| Value for money | D$209 a month billed yearly ($299 monthly) at the entry spend step, in the dearer quarter of ad tools and about four times the middle ($49). Premium is $272, and the price climbs with ad spend. | B$25 a month per Google Ads account, inside the cheapest quarter that starts at $26. Agency is $165 for 10 accounts. |
| Free plan and trial | CA 14-day trial with no card needed. There is no free plan. | CA 14-day free trial; the pages don't say whether a card is needed. No free plan. |
| Features | BOptimizations, a rule engine, budget management, an AI assistant and reporting. Nothing in the listing shows a gap in the core work. | CQuality Score tracking, keyword regrouping, ad tests, query mining and manual bids. It does one job, for one platform. |
| Ease of use | CNo store rating on record. You connect accounts and learn its rules and scripts. | CConnect an account and review its suggestions. We found no store rating. |
| Platforms and integrations | BWeb app with Google, Microsoft, Amazon, Meta and LinkedIn connections. No phone or desktop apps are listed. | CWeb only, and it works on Google Ads accounts only. |
| Best for | PPC optimization, audits and rules for ad accounts | Google Ads quality score cleanup |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Optmyzr and Tenscores. How we grade
Price against what you get
Optmyzr starts at $209 a month and scores 2.7 out of 4 on features, ease of use and platforms. Tenscores starts at $25 a month and scores 2.0.
Optmyzr scores higher, and starts $184 a month higher: the question is whether the extra is worth that to you. Of the other ad creative and reporting tools on the chart, none scores higher than Optmyzr for less, and 12 score higher than Tenscores for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Optmyzr also covers workflow automation and dashboards.
- Tenscores also covers keyword research, ad creative and a/B testing.
At a glance
| Optmyzr | Tenscores | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $209 per month, billed annually ($299 billed monthly) | $25 per Google Ads account / month |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required. | 14-day free trial |
| Web | ||
| Made by | Optmyzr | TenScores |
| Price read from | optmyzr.com | tenscores.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Optmyzr
- Price depends on monthly ad spend and account count; the figures here are the entry step and the cost climbs from there.
- Meta and LinkedIn tools, Campaign Automator and cross-platform reporting require Premium or above.
- Essentials covers ad spend up to $150K a month and Premium up to $500K; larger spend goes to a custom Enterprise plan.
- A banner on the pricing page about a first-year discount names an end date of Sep. 30, which has passed, so it is not counted.
Tenscores
- It works on Google Ads accounts only; the pages describe no other ad platform.
- The price follows the number of accounts, not ad spend, so agencies with many small accounts pay per account beyond the 10 included in the Agency plan.
- Accounts with more than 1,000 unique keywords add a $19 a month structure fee.
- There is no free plan, only the 14-day trial.
Key features
Optmyzr
- Optimizations
- Tools for keywords, search queries, ads and Performance Max, with account audits and performance reports.
- Rule engine
- Build custom strategies and insights with a rule engine, plus performance monitoring and KPI alerts.
- Budget management
- Budget monitoring and optimization, with multi-account and cross-platform budget management on Premium.
- Sidekick AI assistant
- An AI assistant on every plan. Premium adds an MCP connection for Claude, ChatGPT and other AI tools.
- Reporting and dashboards
- Performance reports on all plans; Premium adds multi-account, cross-platform reports and dashboards plus PPC vertical benchmarks.
Tenscores
- Quality Score monitoring
- Tracks Quality Score at account, campaign and ad group level, including a weighted average, and shows how it changes day by day.
- Ad relevance regrouping
- A regrouper restructures keywords into tighter ad groups, which the vendor says improves ad relevance.
- Expected CTR and ad testing
- Finds underperforming ads and sends alerts to pause them. An ad testing engine handles the copy tests.
- Search query mining
- Turns search terms into new ad groups, flags close-variant duplication and suggests negative keywords.
- Keyword cleanup and manual bids
- Lists keywords with no impressions, clicks or conversions, and includes a manual CPC bid optimization tool.
Plans
Optmyzr
Essentials$209
per month at entry ad spend, billed annually ($299 monthly)
Optimizations, audits, alerts and the Sidekick AI assistant; the price rises with monthly ad spend, up to $150K.
Premium$272
per month at entry ad spend, billed annually ($389 monthly)
Adds Campaign Automator, Shopping and PMax Retail tools, cross-platform reports and Meta and LinkedIn tools, up to $500K spend.
EnterpriseCustom
Unlimited ad accounts under fair use, Okta SSO, custom integrations and a dedicated account manager. Sold through sales.
Tenscores
Small Business$25
per Google Ads account / month
For one or a few accounts. Accounts with more than 1,000 unique keywords carry an extra $19 a month structure fee.
Agency$165
per month and up, 10 Google Ads accounts included
For agencies and freelancers with more than 5 accounts. Each additional account is $15 a month.
Enterprise$1,000
per month and up
Unlimited Google Ads accounts, team coaching sessions and priority support.
Ways to pay less
Optmyzr
- Annual discount
Annual billing costs less than monthly
At the entry ad-spend step, Essentials is $209 a month billed annually against $299 billed monthly, and Premium is $272 against $389.
Tenscores
No public discounts listed.
Common questions
Which is cheaper, Optmyzr or Tenscores?
As of Nov 13, 2026, Tenscores is cheaper to start with: $25 a month, against $209 a month for Optmyzr. Optmyzr starts at $209 per month, billed annually ($299 billed monthly), and Tenscores starts at $25 per Google Ads account / month.
Which has a free plan, Optmyzr or Tenscores?
As of Nov 13, 2026, neither Optmyzr nor Tenscores has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.