Adzooma vs Tenscores (2026): which should you pick?
As of Nov 13, 2026, Adzooma and Tenscores share a 2.2 GPA, and only Adzooma has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Adzooma grades higher on platforms. Tenscores grades higher on value for money. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Adzooma
PPC audits, alerts and reports across Google, Microsoft and Meta Ads
Tenscores
Google Ads Quality Score and keyword cleanup, priced per account
Which one is for you
Pick Adzooma if
- Fits if you manage a few ad accounts and want audits without paying
- Works for freelancers running Google, Microsoft and Meta campaigns
Look elsewhere if
- Tight if you stay free, with 1 seat, 3 alerts and no custom alerts
- Watch out: branded reports and more seats need Silver or Gold
- Pricey if you need Gold features, at $179 a month
- Watch out: the annual prices could not be read, and a report schedule is marked coming soon
Pick Tenscores if
- Fits if you run a few Google Ads search accounts and watch Quality Score
- Works for agencies with 10 or so small accounts
Look elsewhere if
- Skip it if you advertise on anything but Google Ads, as no other platform is covered
- Watch out: accounts with over 1,000 unique keywords add $19 a month
- Pricey if you have many accounts, since Agency adds $15 each beyond 10
- Tight if you want a free plan: there is only the 14-day trial
How we grade them
| 2.2GPAAdzoomaFair | 2.2GPATenscoresFair | |
|---|---|---|
| Value for money | CSilver is $69 a month billed monthly, between the middle ($49) and the dearer quarter ($129). Gold is $179. | B$25 a month per Google Ads account, inside the cheapest quarter that starts at $26. Agency is $165 for 10 accounts. |
| Free plan and trial | CA free plan with monthly reports, a limited set of opportunities, 3 alerts, budget tracking and 1 seat, which you will outgrow. | CA 14-day free trial; the pages don't say whether a card is needed. No free plan. |
| Features | CAudits, suggestions, budget tracking, alerts, scorecards and Performance Max tools. A performance report schedule is marked coming soon on Silver and Gold. | CQuality Score tracking, keyword regrouping, ad tests, query mining and manual bids. It does one job, for one platform. |
| Ease of use | CNo store rating on record. You connect ad accounts and set alerts before it helps. | CConnect an account and review its suggestions. We found no store rating. |
| Platforms and integrations | BWeb app with Google, Microsoft and Meta Ads, Slack and Google Analytics 4 connections. No phone or desktop apps are listed. | CWeb only, and it works on Google Ads accounts only. |
| Best for | PPC audits on Google, Microsoft and Meta | Google Ads quality score cleanup |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adzooma and Tenscores. How we grade
Price against what you get
Adzooma starts at $69 a month and scores 2.3 out of 4 on features, ease of use and platforms. Tenscores starts at $25 a month and scores 2.0.
Adzooma scores higher, and starts $44 a month higher: the question is whether the extra is worth that to you. Of the other ad creative and reporting tools on the chart, 6 score higher than Adzooma for less, and 12 score higher than Tenscores for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Adzooma also covers dashboards.
- Tenscores also covers keyword research, ad creative and a/B testing.
At a glance
| Adzooma | Tenscores | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $69 per month, billed monthly | $25 per Google Ads account / month |
| Free plan | Monthly reports, a limited set of opportunities, 3 PPC alerts, budget tracking and 1 user seat, with unlimited ad accounts connected. | None |
| Free trial | None listed | 14-day free trial |
| Web | ||
| Made by | Adzooma | TenScores |
| Price read from | adzooma.com | tenscores.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Adzooma
- The Free plan allows 1 user seat, 3 alerts and no custom alerts; more seats, alerts and branded reports need Silver or Gold.
- The pricing page marks a performance report schedule as coming soon on Silver and Gold.
- The annual prices behind the Annually toggle could not be read; the 20% saving is the vendor's stated figure.
- The page marks the SEO and web metrics reports with an asterisk whose footnote was not captured.
Tenscores
- It works on Google Ads accounts only; the pages describe no other ad platform.
- The price follows the number of accounts, not ad spend, so agencies with many small accounts pay per account beyond the 10 included in the Agency plan.
- Accounts with more than 1,000 unique keywords add a $19 a month structure fee.
- There is no free plan, only the 14-day trial.
Key features
Adzooma
- Campaign audits
- Scans ad accounts for wasted spend, disapproved ads and broken conversion tracking.
- Optimization suggestions
- Lists opportunities for bidding, campaign structure, keywords, negatives and audiences that can be applied from the platform.
- Budget tracking
- Tracks spend across connected ad platforms so pacing can be adjusted before a budget is overspent.
- Automated alerts
- PPC alerts delivered by email or Slack; the number of alerts and custom-alert support depend on the plan.
- Performance scorecards
- PPC, SEO and website scorecards that highlight blockers and growth areas, with free audit reports for Google and Microsoft Ads.
- Performance Max and shopping tools
- Toolkits for Performance Max assets, exclusions and audiences, and for segmenting shopping products and fixing feed issues.
Tenscores
- Quality Score monitoring
- Tracks Quality Score at account, campaign and ad group level, including a weighted average, and shows how it changes day by day.
- Ad relevance regrouping
- A regrouper restructures keywords into tighter ad groups, which the vendor says improves ad relevance.
- Expected CTR and ad testing
- Finds underperforming ads and sends alerts to pause them. An ad testing engine handles the copy tests.
- Search query mining
- Turns search terms into new ad groups, flags close-variant duplication and suggests negative keywords.
- Keyword cleanup and manual bids
- Lists keywords with no impressions, clicks or conversions, and includes a manual CPC bid optimization tool.
Plans
Adzooma
Free$0
Monthly PPC performance and opportunity reports, 1 SEO profile, 1 web metrics profile, 3 PPC alerts from free templates, 1 user seat.
Silver$69
per month, billed monthly
Weekly reports, all available opportunities, 5 SEO and 5 web metrics profiles, 10 PPC alerts with custom alerts, unlimited seats, report branding, priority support.
Gold$179
per month, billed monthly
Daily reports and opportunity analysis, unlimited SEO and web metrics profiles, unlimited PPC alerts and all alert templates, unlimited seats, report branding and priority support.
Tenscores
Small Business$25
per Google Ads account / month
For one or a few accounts. Accounts with more than 1,000 unique keywords carry an extra $19 a month structure fee.
Agency$165
per month and up, 10 Google Ads accounts included
For agencies and freelancers with more than 5 accounts. Each additional account is $15 a month.
Enterprise$1,000
per month and up
Unlimited Google Ads accounts, team coaching sessions and priority support.
Ways to pay less
Adzooma
- Annual discount
Save 20% with annual billing
The pricing page offers a Monthly/Annually toggle labelled Save 20%. The annual prices were not readable, so the monthly prices are the ones recorded.
Tenscores
No public discounts listed.
Common questions
Which is cheaper, Adzooma or Tenscores?
As of Nov 13, 2026, Tenscores is cheaper to start with: $25 a month, against $69 a month for Adzooma. Adzooma starts at $69 per month, billed monthly, and Tenscores starts at $25 per Google Ads account / month.
Which has a free plan, Adzooma or Tenscores?
As of Nov 13, 2026, only Adzooma has a free plan. Tenscores does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.