Semrush vs Seobility
We give Semrush a 2.2 GPA and Seobility a 2.0, out of 4.0. Semrush grades higher on features and platforms. Seobility grades higher on value for money. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Seobility
Site audits, rank tracking and backlink monitoring in one web app
How we grade them
| 2.2GPASemrushFair | 2.0GPASeobilityFair | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | CPremium is $671.04 a year, about $55.92 a month on yearly billing ($69.90 monthly), a little above this category's dearer quarter. That buys 3 projects, 25,000 pages per crawl and 300 keywords; white-label reports and team members need Professional. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | CA free Basic plan with no time limit: 1 project, 100 pages per crawl, 10 tracked keywords and 5 tool credits a day, and you start each crawl by hand. Fine for a tiny site, tight for a business. Paid plans have a 14-day trial too. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | CWhole-site audits with JavaScript, daily desktop rankings for Google's first two pages, 20 competitors, weekly backlink checks, uptime alerts and keyword research. Gaps: daily tracking past page two is an add-on, and AI tracking is listed as coming soon. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo rating on record. Projects, crawls and keyword lists all need setting up, and on the free plan there's a wait between crawls. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | CWeb only, with no integrations or API on record, just PDF and CSV exports. No desktop or phone app. |
| Best for | the broadest all-in-one SEO suite | site audits and rankings for small sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and Seobility. How we grade
Price against what you get
Semrush starts at $117.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. Seobility starts at $69.90 a month and scores 2.0.
Semrush scores higher, and starts $47.43 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, none scores higher than Semrush for less, and 13 score higher than Seobility for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Semrush starts at $117.33 per month, billed annually ($139 billed monthly). Seobility starts at $69.90 per month, billed monthly.
At a glance
| Semrush | Seobility | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | $69.90 per month, billed monthly |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | Basic plan, free with no time limit: 1 website project, 100 pages per crawl started by hand, 10 tracked keywords and 5 tool credits a day. |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | 14-day free trial of the paid plans |
| Web | ||
| Made by | Semrush Holdings | Seobility GmbH |
| Price read from | semrush.com | seobility.net |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Semrush
- Freelancers and in-house marketers who want research, tracking and audits in one account
- Agencies comparing many client sites against their competitors
- Brands that want to watch their visibility in AI chat answers alongside Google rankings
Seobility
- Small businesses that want audits and rank tracking without a large suite
- Owners of a single small site who can live with the free plan
- Agencies sending branded reports for several client sites
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Seobility
- The free Basic plan crawls only 100 pages, crawls must be started by hand, and there is a wait between crawls.
- Premium has no white-label reports or member accounts; those start at Professional at $109.90 a month.
- Extra projects cost $5.90 to $16.90 a month each and 100 extra keywords $7.90 to $11.90 a month, depending on plan.
- Daily tracking beyond Google's first two pages is a paid add-on, and AI visibility tracking is listed as coming soon.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Seobility
- Website audit
- Crawls a whole site, with JavaScript if needed, and reports broken pages, meta data, duplicate content, slow pages, redirects and pages blocked to AI bots.
- Ranking monitoring
- Desktop rankings on Google's first two pages update daily and mobile every three days, down to city level, with Local Pack and AI Overview tracking.
- Competitor monitoring
- Compares a project's rankings with 20 to 30 competitors per project, depending on plan.
- Backlink monitoring
- A weekly overview of a domain's backlinks, with new and lost links compared with the week before.
- Uptime monitoring
- Checks that a site is up as often as every minute on Agency, or every 3 minutes on other paid plans, and sends alerts when it goes down.
- Keyword research and reports
- A keyword research tool with volume, CPC, competition and intent, plus PDF and CSV exports; white-label PDFs start at Professional.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Seobility
Basic$0
1 project, 100 pages per crawl, 10 tracked keywords and 5 daily tool credits. Suited to small, non-commercial sites.
Premium$69.90
per month, billed monthly
3 projects, 25,000 pages per crawl, 300 keywords and 20 competitors. No white-label reports or team members. $671.04 a year if paid yearly.
Professional$109.90
per month, billed monthly
7 projects, 50,000 pages per crawl, 700 keywords, white-label reports and up to 3 member accounts. $1,055.04 a year if paid yearly.
Agency$239.90
per month, billed monthly
20 projects, 100,000 pages per crawl, 2,000 keywords, unlimited members and phone support. $2,303.04 a year if paid yearly.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Seobility
- Annual discount
Save 20% with annual billing
Paid yearly, Premium is $671.04 a year instead of $838.80, Professional $1,055.04 instead of $1,318.80, and Agency $2,303.04 instead of $2,878.80.
