Semrush vs SEOmator (2026): which should you pick?
As of Oct 23, 2026, SEOmator grades higher than Semrush: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
SEOmator grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
SEOmator
AI SEO agent for B2B SaaS sites, priced by monthly credits
Which one is for you
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
Pick SEOmator if
- Fits if you run SEO for a B2B SaaS product and want pages drafted for you to approve
- Works for agencies and teams that need many seats, since seats and projects are unlimited on every plan
Look elsewhere if
- Not for you if your site isn't SaaS, as the agent's playbook is built around SaaS pages
- Skip it if you want yearly billing, which isn't offered yet
- Tight if you need to budget, since the pricing page doesn't say what tasks cost in credits
- Watch out: the new plans open to a waitlist, so you may wait for an account
- Too light for regular use on the free plan, at 500 credits a month; extra credits are $10 per 1,000
How we grade them
| 2.2GPASemrushFair | 2.4GPASEOmatorFair | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | CStandard is $49 a month for 10,000 credits, exactly this category's middle, with every feature and unlimited seats. But the pricing page doesn't say what each task costs in credits, and there's no yearly discount. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | CA free plan with 500 credits a month, every feature and unlimited seats. That's a twentieth of what Standard gives, so you'll run out quickly. New accounts may sit on a waitlist first. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | BAn agent that drafts fixes and pages, keyword and prompt research, SEO and AI audits, daily rank tracking on Google, Bing and YouTube, AI answer tracking, backlinks and white-label reports. The whole job, aimed at SaaS. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo rating on record. Credits with no stated cost per task take some guessing, and the agent's drafts still need your review before anything goes live. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | BWeb only, connected to Search Console, Google Analytics, Zapier, Webflow, Ghost, Next.js, Claude and ChatGPT, with an API and an MCP server. No desktop or phone app. |
| Best for | all-in-one SEO research for teams with a budget | SEO fixes drafted for B2B SaaS sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and SEOmator. How we grade
Price against what you get
Semrush starts at $117.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. SEOmator starts at $49 a month and scores 2.7.
They score the same, and SEOmator starts $68.33 a month lower. Of the other SEO tools on the chart, none scores higher than Semrush for less, and none scores higher than SEOmator for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Semrush also covers reports.
- SEOmator also covers AI search visibility and content optimization.
At a glance
| Semrush | SEOmator | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | $49 per month for 10,000 credits, billed monthly |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | 500 credits a month that reset monthly, every feature, unlimited seats and projects, and community support. |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | None listed |
| Web | ||
| Made by | Semrush Holdings | Next Marketing Technology Ltd |
| Price read from | semrush.com | seomator.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
SEOmator
- The new plans open to a waitlist first; SEOmator emails you when your account is ready.
- There is no annual billing yet; plans are billed monthly in US dollars.
- The pricing page does not say how many credits each task uses; extra credits cost $10 per 1,000, and one-off packs last 12 months.
- The agent and playbook are built around B2B SaaS revenue pages rather than other kinds of sites.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
SEOmator
- AI SEO agent
- Drafts fixes and new pages from a B2B SaaS playbook (alternatives, comparisons, integrations, pricing) and publishes to Webflow, Ghost or Next.js once approved.
- Keyword and prompt research
- Keyword volume, difficulty and intent, competitor keywords and traffic, market share, cannibalization checks and the prompts buyers ask AI assistants.
- SEO and GEO site audit
- Technical issues ranked by impact, pages AI answers cannot quote, AI crawler access, Core Web Vitals and scheduled re-crawls.
- Rank tracking
- Daily positions on Google, Bing and YouTube by device, country and city, with local rankings and AI Overviews and AI Mode presence.
- AI visibility
- Daily answers from ChatGPT, Gemini, Claude and Grok for tracked prompts, with citations, share of voice and sentiment against competitors.
- Links, reports and API
- Backlinks, link gap and digital PR targets, scheduled and white-label reports, plus an API, an MCP server and Zapier.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
SEOmator
Free$0
500 credits a month that reset each month, every feature, unlimited seats and projects, community support.
Standard$49
per month for 10,000 credits, billed monthly
Every feature, unlimited seats and projects, and email support. Unused credits roll over while you stay subscribed.
Expert$250
per month for 50,000 credits, billed monthly
Every feature with priority support; unused credits roll over while subscribed.
EnterpriseCustom
More than 100,000 credits a month, custom volume and billing, SSO, audit logs, a dedicated manager and an SLA.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
SEOmator
No public discounts listed.
Common questions
Which is cheaper, Semrush or SEOmator?
As of Oct 23, 2026, SEOmator is cheaper to start with: $49 a month, against $117.33 a month for Semrush. Semrush starts at $117.33 per month, billed annually ($139 billed monthly), and SEOmator starts at $49 per month for 10,000 credits, billed monthly.
Which has a free plan, Semrush or SEOmator?
As of Oct 23, 2026, both Semrush and SEOmator have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.