Semrush vs Sitechecker (2026): which should you pick?
As of Oct 23, 2026, Semrush and Sitechecker share a 2.2 GPA, and only Semrush has a free plan.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Semrush grades higher on features. Sitechecker grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Sitechecker
Site audits, monitoring, rank and AI visibility tracking for agencies
Which one is for you
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
Pick Sitechecker if
- Fits if you look after many client sites and need to know when one breaks
- Works for agencies with many people, since every plan has unlimited users
Look elsewhere if
- Skip it if you need keyword or backlink research, which it doesn't list
- Tight if you track keywords in several places, as each engine, location, language or device uses another keyword
- Pricey if you want the app under your own brand, which starts at Premium for $375
- Tight if you're on Basic, with 3 websites, weekly rescans and 12 months of data
- Watch out: refunds cover only the first payment within 48 hours, and a failed payment ends access
How we grade them
| 2.2GPASemrushFair | 2.2GPASitecheckerFair | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | CBasic is $83 a month on yearly billing ($99 monthly) for 3 websites, 500 keywords and 50 AI prompts. That's toward the dear end of this category's middle, with unlimited users on every plan. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | CNo free plan, but 14 days of full access free. Refunds only cover the first payment, within 48 hours, so do your testing in the trial. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | CSite audits for 300+ issues, change and uptime monitoring, rank tracking on Google, Bing and Yahoo, Search Console dashboards and AI visibility. There's no keyword or backlink research on record, and Basic rescans weekly. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo rating on record. You add sites and keywords, then alerts, dashboards and reports for each client take setting up. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | BWeb plus a browser extension, connected to Search Console, GA4, Looker Studio, Sheets, Slack, ChatGPT and Claude, with an API and an MCP server. No desktop or phone app. |
| Best for | all-in-one SEO research for teams with a budget | watching many client sites for breakage |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and Sitechecker. How we grade
Price against what you get
Semrush starts at $117.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sitechecker starts at $83 a month and scores 2.3.
Semrush scores higher, and starts $34.33 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, none scores higher than Semrush for less, and 13 score higher than Sitechecker for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Semrush also covers keyword research and backlink analysis.
- Sitechecker also covers dashboards and AI search visibility.
At a glance
| Semrush | Sitechecker | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | $83 per month for 500 keywords, billed annually ($99 billed monthly) |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | None |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | 14 days of full access free |
| Web | ||
| Browser extension | ||
| Made by | Semrush Holdings | Cyber Circus Limited |
| Price read from | semrush.com | sitechecker.pro |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Sitechecker
- Refunds cover only the first payment, within 48 hours of the subscription starting.
- Each extra search engine, location, language or device for a keyword uses another keyword from the plan's limit.
- Basic rescans sites weekly and keeps 12 months of data; app branding and a custom domain start at Premium.
- Cancelling or a failed payment ends access, and data stops being collected.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Sitechecker
- Site audit
- Crawls sites for more than 300 technical and on-page issues, with JavaScript rendering, unlimited recrawls and how-to-fix guides.
- Website monitoring and alerts
- Watches for content, status code, robots.txt and hreflang changes, removed tracking codes, SSL and domain expiry, with uptime checks every 5 minutes.
- Rank Tracker
- Tracks the top 100 positions in Google, Bing or Yahoo by location, language and device, with SERP history and up to 15 competitors.
- Search Console and GA4 dashboards
- Reports on Search Console data past its 1,000-row export limit, blended GSC and GA4 reports, and SEO tests comparing page versions.
- AI visibility tracking
- Tracks brand mentions and citations on ChatGPT, Gemini, Google AI Mode, Perplexity, Copilot and AI Overviews, plus AI traffic from GA4.
- White label, API and MCP
- White-label PDF reports and app branding, an API across six data sources, and an MCP server for ChatGPT, Claude and Codex.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Sitechecker
Basic$83
per month for 500 keywords, billed annually ($99 billed monthly)
3 websites, 50 AI prompts, 10,000 crawl pages and weekly monitoring. A larger step with 6 websites and 2,000 keywords costs more.
Standard$208
per month for 2,500 keywords, billed annually ($249 billed monthly)
20 websites, 150 prompts on 5 AI models, 50,000 crawl pages, daily monitoring, Slack alerts and SEO tests. A larger step has 40 sites.
Premium$375
per month for 5,000 keywords, billed annually ($449 billed monthly)
50 websites, 250 prompts, 200,000 crawl pages, checks every 12 hours, and the app white-labeled on your own domain.
EnterpriseCustom
Unlimited websites, keywords and prompts, team training, a dedicated success manager, custom exports and integrations.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Sitechecker
- Annual discount
Two months free with annual billing
Annual billing gives 2 months free: Basic is $83 a month instead of $99, saving $198 a year.
- Education
Free premium access for students of partner schools
Through Sitechecker's educational partnership, schools can give their students free access to premium features during training.
Common questions
Which is cheaper, Semrush or Sitechecker?
As of Oct 23, 2026, Sitechecker is cheaper to start with: $83 a month, against $117.33 a month for Semrush. Semrush starts at $117.33 per month, billed annually ($139 billed monthly), and Sitechecker starts at $83 per month for 500 keywords, billed annually ($99 billed monthly).
Which has a free plan, Semrush or Sitechecker?
As of Oct 23, 2026, only Semrush has a free plan. Sitechecker does not, though it has a free trial.
Which platforms do Semrush and Sitechecker run on?
As of Oct 23, 2026, only Sitechecker lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.