SiteGuru vs Spotibo (2026): which should you pick?

Pick SiteGuru if

• Fits if you're a small agency sending audits to clients under your own brand
• Works for marketers who want a short list of fixes instead of a full crawl export

Look elsewhere if

• Too light for sites past 5,000 pages, the audit cap on every plan
• Watch out: the three paid plans share the same page and keyword limits, so paying more buys websites, not depth
• Skip it if you were counting on the free plan, as the pricing page doesn't say what it includes

Pick Spotibo if

• Fits if your site fits in Lite's 5,000 URLs a month
• Works for teams that want every user included at no extra cost

Look elsewhere if

• Tight if you stay free, at 300 URLs a month, 100 a project and a monthly recrawl
• Watch out: the free plan's limit is 300 URLs on one part of the site and 500 pages on another
• Skip it if you want Search Console or other data in the same place, as no integrations are listed
• Tight if you want alerts on many pages, as Lite watches 10 and JavaScript-rendered alerts need a paid plan
• Not for you if you might want a refund later, as the money-back guarantee lasts 48 hours

SiteGuru

• Every plan caps audits at 5,000 pages and 2,500 keywords per site, so it does not suit very large sites.
• The three paid plans share the same page, keyword and audit limits; they differ in websites, competitor analyses and support.
• The pricing page does not say what the free plan keeps after the 6-week trial.

Spotibo

• The free plan covers 300 URLs a month, 100 per project, recrawled monthly; one homepage section mentions 500 pages instead.
• Crawl allowances are counted per month, from 5,000 URLs on Lite to 100,000 on Big.
• Alerts cover 2 to 500 pages depending on plan, and alerts with JavaScript rendering need a paid plan.
• Refunds are limited to a 48-hour money-back guarantee.

SiteGuru

Technical audit and task list

Weekly scheduled crawls plus unlimited manual ones check up to 5,000 pages per site and sort the issues into a list of what to fix first.

Indexation, sitemaps and hreflang

Tracks which pages Google has indexed, keeps XML sitemaps clean, validates hreflang tags and checks structured data for rich results.

Keyword and content reports

Groups keywords into search topics and flags content decay, low-hanging keywords, branded versus non-branded traffic and Google update effects.

AI traffic report

From Google Analytics data, shows how many visits come from ChatGPT, Perplexity, Microsoft Copilot, Gemini and Claude, and which pages they land on.

Links

Suggests internal links to underperforming pages, finds broken links and redirects, and monitors backlinks' anchor text and status codes.

White-label reports and MCP

PDF and HTML reports under your own logo and subdomain, a custom report builder, unlimited client seats, Slack and webhooks, and MCP access for AI assistants.

Spotibo

Whole-site crawl

Finds duplicate content, error pages, poor anchor texts and redirect chains, including JavaScript redirects, across an entire site.

JavaScript rendering

Checks pages as Google, Bing or another search engine would see them after rendering.

On-page checks in pixels

Measures titles and meta descriptions in pixels rather than characters, and checks H1 to H6 tags, internal links and image alt text.

Indexing and canonical checks

Reads robots.txt, meta robots and X-Robots-Tag headers, warns when canonicals are ignored, and tests www, https and slash variations.

hreflang review

Checks that language and region versions are defined correctly and flags errors on any of the alternate versions.

On-page SEO alerts

Monitors chosen pages and robots.txt and emails you when something changes, from daily on the free plan to every 2 hours on Standard.

SiteGuru

• Free$0

  The free features left after the trial ends; the pricing page does not spell them out.

• Small$39

  per month for 5 websites, billed annually ($49 billed monthly)

  5,000 pages and 2,500 keywords per site, 15 competitor analyses a month, unlimited users, white-label reports and MCP access.

• Medium$79

  per month for 15 websites, billed annually ($99 billed monthly)

  Everything in Small for 15 websites, with 45 competitor analyses a month.

• Large$159

  per month for 50 websites, billed annually ($199 billed monthly)

  Everything in Small for 50 websites, with 150 competitor analyses a month and priority support.

Spotibo

• Free$0

  300 URLs a month, 100 per project, 3 projects and unlimited users, recrawled monthly, with basic alerts on 2 pages.

• Lite$14

  per month for 5,000 URLs, billed annually ($19 billed monthly)

  1,000 URLs per project, 5 projects, daily recrawls and alerts on 10 pages every 12 hours, with JavaScript rendering.

• Standard$29

  per month for 25,000 URLs, billed annually ($39 billed monthly)

  5,000 URLs per project, 20 projects and alerts on 60 pages every 2 hours, sent to anyone on the team.

• Big$59

  per month for 100,000 URLs, billed annually ($79 billed monthly)

  20,000 URLs per project, 50 projects, alerts on 500 pages and 30,000 alert credits.

SiteGuru

• Annual discount

  Save 20% with annual billing

  SiteGuru's pricing page lists annual billing at 20% less: Small is $39 a month billed annually instead of $49 billed monthly.

Spotibo

• Annual discount

  Save about 25% with annual billing

  Spotibo's pricing page lists Lite at $168 a year ($14 a month) against $19 billed monthly, a stated saving of $60 a year.