SiteGuru vs Visual Sitemaps (2026): which should you pick?

Pick SiteGuru if

• Fits if you're a small agency sending audits to clients under your own brand
• Works for marketers who want a short list of fixes instead of a full crawl export

Look elsewhere if

• Too light for sites past 5,000 pages, the audit cap on every plan
• Watch out: the three paid plans share the same page and keyword limits, so paying more buys websites, not depth
• Skip it if you were counting on the free plan, as the pricing page doesn't say what it includes

Pick Visual Sitemaps if

• Fits if you plan a redesign and want the whole site laid out as boxes with screenshots
• Works for agencies that present site structure to clients

Look elsewhere if

• Tight if you stay free: 25 pages a month and 2 levels of crawl depth
• Skip it if you need to know the regular price, as the page shows only 6-month sale prices
• Watch out: a Cyber Sale banner shows 50% off ending Nov 30, so the prices shown are not the long-run ones
• Not for you if you want AI maps or scheduled crawls on a small budget, as they start on the paid plans

SiteGuru

• Every plan caps audits at 5,000 pages and 2,500 keywords per site, so it does not suit very large sites.
• The three paid plans share the same page, keyword and audit limits; they differ in websites, competitor analyses and support.
• The pricing page does not say what the free plan keeps after the 6-week trial.

Visual Sitemaps

• The pricing page shows only sale prices, and the regular monthly price that applies afterward is not displayed.
• The free plan stops at 25 pages per month and 2 crawl levels, and lacks AI maps, scheduled crawls and private-site crawling.
• A Cyber Sale banner lists 50% off, ending Nov 30, for the first 6 months on monthly plans or the first year on annual plans.
• The Pro trial allows 25 pages and 3 AI optimized maps before paid limits apply.

SiteGuru

Technical audit and task list

Weekly scheduled crawls plus unlimited manual ones check up to 5,000 pages per site and sort the issues into a list of what to fix first.

Indexation, sitemaps and hreflang

Tracks which pages Google has indexed, keeps XML sitemaps clean, validates hreflang tags and checks structured data for rich results.

Keyword and content reports

Groups keywords into search topics and flags content decay, low-hanging keywords, branded versus non-branded traffic and Google update effects.

AI traffic report

From Google Analytics data, shows how many visits come from ChatGPT, Perplexity, Microsoft Copilot, Gemini and Claude, and which pages they land on.

Links

Suggests internal links to underperforming pages, finds broken links and redirects, and monitors backlinks' anchor text and status codes.

White-label reports and MCP

PDF and HTML reports under your own logo and subdomain, a custom report builder, unlimited client seats, Slack and webhooks, and MCP access for AI assistants.

Visual Sitemaps

Automated crawling with screenshots

Crawls a public site, or a password-protected one on paid plans, and builds a sitemap with HD screenshots of each page.

AI optimized maps

Generates a report on structure issues, topical gaps and navigation, exportable as PDF, Markdown and CSV. Paid plans include a monthly allowance, with more when you bring your own key.

Visual QA and scheduled crawls

Compares crawls over time to spot site changes and tracks competitors.

Content and SEO planner

Holds page-level SEO data and content plans in the sitemap, with a Google Drive integration.

Editing and annotation

Sitemaps can be edited and tagged, and screenshots annotated, with export to PDF, CSV and JSON.

Flow boards

A whiteboard-style canvas for user flows and journeys, listed as unlimited on every plan.

SiteGuru

• Free$0

  The free features left after the trial ends; the pricing page does not spell them out.

• Small$39

  per month for 5 websites, billed annually ($49 billed monthly)

  5,000 pages and 2,500 keywords per site, 15 competitor analyses a month, unlimited users, white-label reports and MCP access.

• Medium$79

  per month for 15 websites, billed annually ($99 billed monthly)

  Everything in Small for 15 websites, with 45 competitor analyses a month.

• Large$159

  per month for 50 websites, billed annually ($199 billed monthly)

  Everything in Small for 50 websites, with 150 competitor analyses a month and priority support.

Visual Sitemaps

• Free$0

  25 pages per month and a 25-page sitemap limit, 3 users, 2-level crawl depth and unlimited flow boards.

• Mini$14.50

  per month for 1,500 pages, first 6 months; renewal price not stated

  500-page sitemap limit, 1 AI optimized map, 3 users and 4-level crawl depth. A 50% launch sale applies to the first 6 months.

• Pro$49.50

  per month for 4,000 pages, first 6 months; renewal price not stated

  1,500-page sitemap limit, 30 AI optimized maps and 100 with your own key, 10 users and unlimited crawl depth. A 50% launch sale applies to the first 6 months.

• Team$199.50

  per month for 25,000 pages, first 6 months; renewal price not stated

  4,000-page sitemap limit, 150 AI optimized maps and 400 with your own key, 20 users. A 50% launch sale applies to the first 6 months.

• AgencyCustom

  Custom pages per month, 5,000-page maximum sitemap size and all features of the other plans.

SiteGuru

• Annual discount

  Save 20% with annual billing

  SiteGuru's pricing page lists annual billing at 20% less: Small is $39 a month billed annually instead of $49 billed monthly.

Visual Sitemaps

• Other savings

  Cyber Sale: 50% off, ends Nov 30

  Monthly plans 50% off for 6 months, annual plans 50% off the first year ($10.88, $37.13 and $149.63 per month for Mini, Pro, Team). Annual renewal price is not shown.