Amazon Seller Tools

Contents

1. 01WelcomeWhat these tools do, how many we grade and what to know before choosing
2. 02Our top threeThe three we'd look at first, and who each one suits
3. 03What they costWhat paid plans start at, the best buy at each budget and the free plans
4. 04The gradesThe highest graded, and how the whole category does on each subject
5. 05Keep or make?Which are worth paying for, and which you could make yourself
6. 06Every toolAll of them, best graded first, with what each costs
7. 07Quick answersThe questions people ask when choosing, each answered in a line or two
8. 08About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Amazon Seller Tools page too, where it is kept up to date. Checked Oct 18, 2026.

Research products, track profit, reprice and run ads for an Amazon store.

Before you choose, here are 7 things to know about Amazon seller tools, worked out from every one we grade.

1. 1

   We grade 17 Amazon seller tools

   6 of them are free or have a free plan, and 5 more let you try before paying. Everything in this guide comes from their own pages and our grades.

2. 2

   Paid plans start at $29 a month in the middle

   From $0.95 (Carbon6) to $149 (Teikametrics), going by what each one's paid plans start at.

3. 3

   Best value: Carbon6 and Getida

   Nothing on our chart scores higher than these without costing more.

4. 4

   2 of 17 have iPhone and Android apps

   17 run in a web browser and 0 have a Windows app. Check the one you need before you fall for anything.

5. 5

   The middle GPA is 2.0

   0 score 3.0 or higher. The highest is Keepa, at 2.8.

6. 6

   Best free option: Keepa

   Keepa has the highest GPA of the free ones, 2.8. Amazon price history charts, price-drop alerts and market data.

7. 7

   17 worth keeping, 0 you could make

   By our keep-or-make rules, 17 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.

Part 02 · Top three

Our top three

The three we'd look at first, and who each one suits

The three Amazon seller tools we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.

1. 1st

   

   2.6GPA

   sellerboard

   Free trial · from $15/mo

   For: Most small Amazon sellers

   sellerboard counts Amazon fees, ad spend, refunds, product costs and other expenses to show net profit by product and order. Every plan adds inventory forecasts, review requests, PPC optimization, listing change alerts and claims for lost FBA stock, and it also connects to Shopify, Walmart and eBay. Standard is $15 a month billed annually at $179 ($19 monthly) for up to 3,000 orders a month, after a 1-month free trial with no card. It runs on the web, iPhone, Android and as a browser extension. Know the limits: there is no product or niche research, no free plan after the trial, and limiting each user's access needs Enterprise at $63 a month.

   The sellerboard Insider’s Guide

2. 2nd

   

   2.4GPA

   Helium 10

   Free plan · from $99/mo

   For: Sellers still looking for a product to launch

   Helium 10 covers product research with Black Box and Xray, keyword research with Cerebro and Magnet, an AI listing builder, rank tracking, profits, inventory, review requests and FBA refund claims, and reaches Walmart and TikTok Shop too. A free account with limited uses of each tool has no end date, and Platinum, for up to $100K a year in sales, is $99 a month billed annually ($129 monthly). It is second because Platinum is mostly research, with 20 tracked ASINs and 40 inventory SKUs, while ad automation and profit and loss reports need Diamond at $279 a month. It runs on the web and a Chrome extension only.

   The Helium 10 Insider’s Guide

3. 3rd

   

   2.8GPA

   Keepa

   Free plan

   For: Resellers checking a product's price and sales rank history

   Keepa charts the price history of Amazon products in 11 Amazon stores, with sales rank, Buy Box, offer count and review history, and alerts you when a price drops or stock returns. The site, Chrome, Firefox and Edge extensions and phone apps are free for charts and alerts, and there is a developer API. Its iPhone and iPad app averages 4.8 from about 1,500 ratings. It is third because it is a data tool only, with no profit, inventory, listing or ad features, and which seller data needs a paid subscription is not on record, so check keepa.com before relying on it.

   The Keepa Insider’s Guide

Going by our grades, Carbon6 and Getida give the most for the money among Amazon seller tools: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $29 a month across the 13 that charge, from $0.95 (Carbon6) to $149 (Teikametrics). 1 more costs nothing at all.

5 of the 14 score above the category's average while starting at or below its middle price. 3 cost more than the middle price and score below the average.

Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded Amazon seller tools, then how the whole category does on each subject.

Tool	Value	Free	Features	Ease	Platforms	GPA
Keepa	C	B	C	A	B	2.8
Carbon6	C	B	B	C	B	2.6
sellerboard	A	C	C	C	B	2.6
AMZScout	C	C	C	B	B	2.4
BQool	B	C	C	C	B	2.4
Helium 10	C	C	B	C	B	2.4
Getida	B	C	C	C	C	2.2
SellerApp	C	C	C	C	B	2.2
Aura	C	C	C	C	C	2.0
Jungle Scout	B	F	C	C	B	2.0
Teikametrics	C	C	C	C	C	2.0
DataHawk	C	F	C	C	B	1.8

Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where Amazon seller tools land, by the same rules for every tool.

• 17

  Keep it

  It does something you could not reasonably make for yourself, or it costs nothing.

• 0

  Your call

  You could make the core of it, and you would give something up.

• 0

  You could make this

  What it does is the kind of thing an AI app builder makes well, and it charges every month.

Every Amazon seller tool we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.

1. 1KeepaFree plan2.8
2. 2Carbon6Free plan · from $0.95/mo2.6
3. 3sellerboardFree trial · from $15/mo2.6
4. 4AMZScoutFree trial · from $399.99/yr2.4
5. 5BQoolFree trial · from $22.50/mo2.4
6. 6Helium 10Free plan · from $99/mo2.4
7. 7GetidaFree2.2
8. 8SellerAppFree plan · from $99/mo2.2
9. 9AuraFree trial · from $37/mo2.0
10. 10Jungle ScoutFrom $29/mo2.0
11. 11TeikametricsFree trial · from $149/mo2.0
12. 12DataHawkPaid1.8
13. 13QuartilePaid1.8
14. 14SmartScoutFrom $29/mo1.8
15. 15BidXFrom $195/mo1.4
16. 16ZonGuruFree plan · from $124/mo1.4
17. 17PerpetuaFrom $695/mo1.2

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

• 2,265

  tools graded

• 72

  categories

• 426

  price changes on record

• 579

  apps priced in 12 countries