AdsGPT vs Pencil (2026): which should you pick?
As of Nov 13, 2026, AdsGPT grades higher than Pencil: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
AdsGPT grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AdsGPT
AI generator for image and video ads with campaign launching
Pencil
AI ad creation across many image, video and text models
Which one is for you
Pick AdsGPT if
- Fits if you want a pile of ad variations from a few prompts
- Works for a small account that can live on 300 credits a month
Look elsewhere if
- Tight if you stay free: 35 credits, and video is watermarked and 17 seconds
- Watch out: credits reset monthly and do not roll over
- Pricey if you make video, since one ad can use many credits and counts shown are maximums
- Skip it if you want annual prices, which are not shown on the page
- Watch out: live training is sold apart, 5 hours for $249 or 10 for $499
Pick Pencil if
- Fits if you want to try several AI image and video models under one subscription
- Works for teams that make ads and launch them to Meta, TikTok, YouTube and LinkedIn from one place
Look elsewhere if
- Tight if you're on Core, as 50 credits go quickly and unused ones don't roll over
- Skip it if you want to track what rivals are running, as nothing on record does that
- Not for you if you want a refund after the trial, since none are given once a plan starts
- Watch out: the free trial's length isn't stated, and Core and Growth can't go past their credits until the reset
- Pricey if you need bulk generation from feeds, IP assignment or no-train terms, which are on Pro, priced through sales
How we grade them
| 2.4GPAAdsGPTFair | 2.2GPAPencilFair | |
|---|---|---|
| Value for money | B$24 a month for 300 credits, below the cheapest quarter's $26. Heavier use climbs fast: $99 for 1,250 credits. | CGraded on a few dozen ads a month. Core's 50 credits at $11 billed annually won't go that far, since each action is charged by model and resizing costs 1 credit per format, so it's Growth: 250 credits for $44 billed annually ($55 monthly). That's the middle of this category. |
| Free plan and trial | CA free plan with 35 credits and no card, but the video is watermarked and 17 seconds long. | CNo free plan. The refund policy mentions a free trial and says you choose to upgrade to a paid plan afterwards, but no length is given anywhere on record. |
| Features | CImage, video and avatar ads, competitor ad search, campaign launch on Meta and audits. Credits per ad vary by model, so counts are maximums. | CText, image, video and voice models, ready-made and custom agents, editors with Figma and Photoshop imports, launching to seven ad platforms and scores before launch. It covers making ads, but nothing on record studies rivals' ads, and bulk generation from feeds is Pro only. |
| Ease of use | CPrompt-driven but needs a brand set up for Brand IQ. We found no store rating. | CNo rating on record. Choosing among many models, each priced differently in credits, is a learning curve of its own, and agents and workflows take setting up. |
| Platforms and integrations | BWeb app with Meta, Google Ads, LinkedIn, Pinterest, Reddit, TikTok and YouTube sizes and connections. No desktop or phone app. | BWeb only, with no apps. It launches to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn, imports from Figma, Photoshop and After Effects, and can add CreativeX scores. |
| Best for | AI-made image and video ads | many AI models for ads in one workspace |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdsGPT and Pencil. How we grade
Price against what you get
AdsGPT starts at $24 a month and scores 2.3 out of 4 on features, ease of use and platforms. Pencil starts at $11 a month and scores 2.3.
They score the same, and Pencil starts $13 a month lower. Of the other ad creative and reporting tools on the chart, 6 score higher than AdsGPT for less, and 3 score higher than Pencil for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Pencil also covers templates and AI agents.
At a glance
| AdsGPT | Pencil | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $24 per month for 300 ad credits | $11 per month for 50 credits, billed annually ($14 billed monthly) |
| Free plan | 35 ad credits (35 image creatives or 17 seconds of watermarked video), no credit card required. | None |
| Free trial | None listed | Free trial mentioned in the refund policy; length not stated |
| Web | ||
| Made by | AdsGPT | Pencil AI Limited |
| Price read from | adsgpt.io | trypencil.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
AdsGPT
- Credits reset each billing cycle and do not roll over, per the pricing FAQ.
- Credits per creative vary by the model chosen, so the image and video counts shown are maximums.
- The Free plan's video output is watermarked and limited to 17 seconds.
- Annual billing is offered, with one month free, but the annual prices are not shown on the page.
Pencil
- Core and Growth cannot go past their monthly credits; you upgrade or wait for the reset, and unused credits do not roll over.
- Each AI action costs credits by model and size of the job, so 50 credits can cover very different amounts of work.
- Enterprise terms such as IP assignment, no-train, data ring-fencing and SSO are on Pro, priced through sales.
- Refunds are not given once a paid plan has started after the free trial; cancelling stops billing at the end of the period.
Key features
AdsGPT
- Image and video ad generation
- Creates image ads, UGC-style videos, product B-roll and avatar videos. Credits are shared across creative types and the cost varies by model.
- Ad networks
- Every plan lists Google Search, Performance Max, Display and Video, Meta, Instagram, LinkedIn, Reddit and Pinterest creatives, sized for each.
- Competitor ad search
- Generate Similar Ads, Advertiser Search and a Popularity Index are included on every plan.
- Brand IQ
- Trains the tool on a brand so generated ads follow its look, per the homepage.
- Campaign launching
- Campaigns can be launched directly on Meta, and the tool runs performance audits and optimization with safety controls.
- Paid training
- Live training sessions are sold separately: 5 hours for $249 or 10 hours for $499, one-time.
Pencil
- Many AI models in one place
- Text, image, video and voice models from OpenAI, Google, Adobe, Runway, Stability AI and others, chosen per task, with each model priced in credits by what it costs to run.
- Agents and Scribble
- Ready-made agents for common marketing jobs, plus your own agents and multistep workflows; Scribble is its chat assistant for briefs and campaigns.
- Ad editors and resizing
- Drag-and-drop, image, video and display ad editors, Figma, Photoshop and After Effects imports, and AI resizing to any ad format at 1 credit per format.
- Launch and track ads
- Sends ads to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn and shows their results in a dashboard.
- Predictions and creative insights
- Scores creatives before launch and gives insights from connected ad accounts on how to improve them; CreativeX scores can be added.
- Bulk generation from feeds
- On Pro, generates variations in bulk from product, audience and market feeds, with role-based access across brands and markets.
Plans
AdsGPT
Free$0
35 ad credits, up to 35 image creatives or 17 seconds of watermarked video.
Starter$24
per month, 300 ad credits, billed monthly
Up to 300 image creatives or 152 seconds of video from the shared credits.
Individual$52
per month, 660 ad credits, billed monthly
Up to 660 image creatives or 330 seconds of video from the shared credits.
Creator$99
per month, 1,250 ad credits, billed monthly
Up to 1,250 image creatives or 629 seconds of video. Marked Most Popular on the page.
Growth$199
per month, 2,500 ad credits, billed monthly
Up to 2,500 image creatives or 1,265 seconds of video from the shared credits.
Scale$299
per month, 3,800 ad credits, billed monthly
Up to 3,800 image creatives or 1,900 seconds of video. Enterprise is custom-quoted.
Pencil
Core$11
per month for 50 credits, billed annually ($14 billed monthly)
For one person: AI agents for text, images, video and ad creatives, AI scores, ad launch and tracking, 1 workspace and chat support.
Growth$44
per month for 250 credits, billed annually ($55 billed monthly)
Everything in Core with more credits at a lower cost each, unlimited workspaces and direct access to the product team.
ProCustom
Sold through sales: committed-use credits, bulk generation from product feeds, unlimited users and brands, IP assignment and no-train terms.
Ways to pay less
AdsGPT
- Annual discount
One month free on annual billing
The pricing page says annual billing is 11 months for 12 and unlocks higher credit bundles. The annual prices are not displayed.
Pencil
- Annual discount
Save 20% with annual billing
Billed annually, Core is $11 a month instead of $14 and Growth $44 instead of $55.
Common questions
Which is cheaper, AdsGPT or Pencil?
As of Nov 13, 2026, Pencil is cheaper to start with: $11 a month, against $24 a month for AdsGPT. AdsGPT starts at $24 per month for 300 ad credits, and Pencil starts at $11 per month for 50 credits, billed annually ($14 billed monthly).
Which has a free plan, AdsGPT or Pencil?
As of Nov 13, 2026, only AdsGPT has a free plan. Pencil does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.