Bookeo vs Ovatu (2026): which should you pick?
As of Nov 13, 2026, Ovatu grades higher than Bookeo: 2.6 against 2.4 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Bookeo grades higher on value for money. Ovatu grades higher on features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Bookeo
Online booking for appointments, classes and tours
Which one is for you
Pick Bookeo if
- Fits if you are a solo guide or instructor who needs bookings online
- Works for small businesses that grow into a few staff logins
Look elsewhere if
- Tight if you take many bookings: Solo covers 200 and Small covers 1,000
- Watch out: waivers, SMS and fax credits are extra
- Watch out: plans above the listed sizes and multi-branch companies are quoted by the vendor
- Skip it if you need integrations, since none are named
Pick Ovatu if
- Fits if you are a salon with one or a few bookable staff
- Works for businesses that take cards through Stripe or Square
Look elsewhere if
- Skip it if you want a free plan, as only a 30-day trial exists
- Pricey if you send many texts, at US$0.04 a message on top
- Tight if you want gift cards, campaigns or forms, which need Loaded at $38
- Watch out: the price grows with every bookable employee
How we grade them
| 2.4GPABookeoFair | 2.6GPAOvatuGood | |
|---|---|---|
| Value for money | A$14.95 a month for 1 staff login and 200 bookings, under 60% of the cheapest quarter in this category ($29.99). Standard is $39.95 for 20 staff logins. | C$25 a month for one employee, $7 for each extra, so five people pay $53, a little above the $49 middle for booking tools. |
| Free plan and trial | CA 30-day free trial with no card, and no free plan. | CA 30-day free trial. The page does not say whether a card is needed. No free plan. |
| Features | CAppointment, class and tour booking, per-booking counting, digital waivers and no commission on payments. Waivers, SMS and fax credits are paid add-ons. | BOnline booking, reminders, waitlist, point of sale, marketing, rosters and forms. The gaps named are plan gates and SMS costs. |
| Ease of use | CNo store rating on record. You build your booking pages and set up services first. | CNo store rating on record. Services, staff and rosters have to be set up. |
| Platforms and integrations | CWeb only, and the listing names no integrations. | AWeb, iPhone, Android and Mac, with Stripe, Square, SumUp, PayPal, Zoom and Mailchimp links. |
| Best for | bookings for appointments, classes or tours | a salon booking system priced per employee |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bookeo and Ovatu. How we grade
Price against what you get
Bookeo starts at $14.95 a month and scores 2.0 out of 4 on features, ease of use and platforms. Ovatu starts at $25 a month for each person and scores 3.0.
Ovatu scores higher, and starts $10.05 a month higher: the question is whether the extra is worth that to you. Of the other salon, spa and studio booking apps on the chart, 2 score higher than Bookeo for less, and 1 scores higher than Ovatu for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Bookeo also covers reports.
- Ovatu also covers forms and inventory.
At a glance
| Bookeo | Ovatu | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $14.95 per month for 1 consultant and up to 200 bookings | US$25 per month for the first employee, plus US$7 per additional employee |
| Free plan | None | None |
| Free trial | 30-day free trial, no credit card required | 30-day free trial |
| Web | ||
| macOS | ||
| iOS | ||
| Android | ||
| Made by | Bookeo | Ovatu Pty Ltd |
| Price read from | bookeo.com | ovatu.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Bookeo
- Prices are from the Appointments pricing page; Classes and Tours show the same price points, but their Solo and Small booking limits are not stated.
- Waivers, SMS and fax credits are paid add-ons.
- Plans above the listed sizes, and multi-branch companies, are quoted by contacting the vendor.
Ovatu
- SMS reminders cost extra: the pricing page shows US$0.04 per message on top of the monthly plan.
- Campaigns, gift cards, passes, promo codes, forms, resources and inventory stocktakes need the Loaded plan.
- The price grows with each bookable employee; non-bookable users such as admins are free.
- The pricing page was read from a country selector set to Global; the figures are in US dollars.
Key features
Bookeo
- Three booking products
- Appointments, Classes & Courses, and Tours & Activities each have their own pricing page.
- Bookings counted per reservation
- A booking for three people counts as one booking against the monthly limit.
- Digital waivers
- A waiver add-on starts at $9 a month.
- SMS and fax credits
- Credits for notifications and customer SMS reminders are sold in bundles from $0.09 per credit.
- No commission on payments
- Bookeo says it charges only the monthly fee; payment gateways charge their own fees.
Ovatu
- Online booking
- Clients book one-to-one appointments and classes through a personal mini website, a booking button for Facebook and Instagram, and website widgets.
- Reminders and waitlist
- Email and SMS appointment reminders, rebooking and review reminders. The automated waitlist is on the Loaded plan; Neat has a simple waitlist.
- Point of sale
- Invoicing, tips, deposits and online payments, with cash drawer and payment terminal integrations on both plans.
- Marketing and loyalty
- Mass email and SMS campaigns, loyalty programs, promo codes, gift cards and passes (service bundles) are limited to the Loaded plan.
- Rosters and resources
- Weekly, fortnightly or four-weekly staff rosters on both plans. Resource booking for rooms and equipment is on Loaded.
- Consultation forms
- A form builder with scheduling, online completion, annotation fields and form locking, included on the Loaded plan.
Plans
Bookeo
Solo$14.95
per month for 1 staff login and up to 200 bookings
One consultant and one staff login on the Appointments pricing page.
Small$29.95
per month for up to 3 staff logins and 1,000 bookings
Three consultants and three staff logins.
Standard$39.95
per month for up to 20 staff logins and 1,000 bookings
Twenty consultants and twenty staff logins.
Large$79.95
per month for up to 40 staff logins and 2,000 bookings
Forty consultants and forty staff logins; an X-large tier at $119.95 covers 3,000 bookings.
Ovatu
Neat$25
per month for the first employee, plus $7 per additional employee
Appointments, online booking, point of sale, reminders, waitlist and reviews. Unlimited non-bookable users.
Loaded$38
per month for the first employee, plus $10 per additional employee
Everything in Neat, plus campaigns, passes, gift cards, promo codes, loyalty, forms and inventory control.
Common questions
Which is cheaper, Bookeo or Ovatu?
As of Nov 13, 2026, Bookeo starts at $14.95 per month for 1 consultant and up to 200 bookings, and Ovatu starts at US$25 per month for the first employee, plus US$7 per additional employee. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Bookeo or Ovatu?
As of Nov 13, 2026, neither Bookeo nor Ovatu has a free plan. Both have a free trial.
Which platforms do Bookeo and Ovatu run on?
As of Nov 13, 2026, only Ovatu lists macOS, iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.