ChangeTower vs SEOTesting (2026): which should you pick?
As of Nov 13, 2026, ChangeTower grades higher than SEOTesting: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 and Nov 13, 2026 · graded Oct 23, 2026 and Nov 13, 2026 by ToolGPA
ChangeTower grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ChangeTower
Page change monitoring with snapshots, diffs and AI filtering
SEOTesting
SEO tests and reports built on your own Search Console data
Which one is for you
Pick ChangeTower if
- Fits if you watch a short list of pages, like a competitor's pricing
- Works for small teams that want history of each change
Look elsewhere if
- Tight if you stay free: 3 pages and daily checks
- Skip it if you need hourly checks cheaply, as they start at $29 a month on Essential
- Pricey if you want Slack, webhooks or element-level watching, which start on Business at $62
- Watch out: more than 200 pages means a sales-priced Enterprise plan
Pick SEOTesting if
- Fits if you want to know whether a title or content change moved clicks
- Works for teams of any size, since users are unlimited and only websites are counted
Look elsewhere if
- Watch out: if you don't subscribe when the trial ends, your site data is deleted 7 days later
- Not for you if you need rankings inside AI answers, as it sees only Google and AI referral traffic
- Pricey if you run lots of sites, at $375 a month for 20 and a quote beyond that
- Tight if you want annual billing, which is arranged only by email
- Watch out: internal linking reports draw on monthly InternalLinking.com credits, 25, 75 or 300 by plan
How we grade them
| 2.4GPAChangeTowerFair | 2.2GPASEOTestingFair | |
|---|---|---|
| Value for money | B$10 a month on yearly billing for 25 pages ($12 monthly), at the top of the category's cheaper quarter. | CSingle Site is $50 a month for one website, between this category's middle and its dearer quarter. Users are unlimited on every plan, but websites are what you pay for: 5 are $125 and 20 are $375. |
| Free plan and trial | CA free plan with 3 pages checked daily, which you'll outgrow quickly, plus a 5-day trial on paid plans. | CNo free plan, but the 14-day trial needs no card and covers the full product for up to 30 sites. Charities can ask for a free subscription by email. |
| Features | CScheduled checks, snapshots, diffs, keyword and section watching, AI filtering and alerts. The listing shows gaps: hourly checks and selective monitoring start on Essential, and Slack and webhooks on Business. | CBefore-and-after and split tests, redirect tests, AI referral traffic from Analytics, content decay, cannibalization and CTR reports, and sitemap and robots.txt alerts. It does SEO testing fully, but that's a smaller job, and it can't see rankings in AI answers. |
| Ease of use | CNo store rating on record. You pick pages and set what counts as a change. | CNo rating on record. Nothing goes on your site, but you connect Search Console and Analytics and log each change before a test means anything. |
| Platforms and integrations | BWeb only, with Slack, webhooks and an MCP on the top plan. | BWeb and a Chrome extension, with an API, an MCP server, a Looker Studio connector and InternalLinking.com. No desktop or phone app. |
| Best for | watching web pages for changes with snapshots | measuring whether an SEO change worked |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ChangeTower and SEOTesting. How we grade
Price against what you get
ChangeTower starts at $10 a month and scores 2.3 out of 4 on features, ease of use and platforms. SEOTesting starts at $50 a month and scores 2.3.
They score the same, and ChangeTower starts $40 a month lower. Of the other technical SEO tools on the chart, 5 score higher than ChangeTower for less, and 7 score higher than SEOTesting for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ChangeTower also covers screenshots.
- SEOTesting also covers rank tracking, a/B testing and AI search visibility.
At a glance
| ChangeTower | SEOTesting | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $10 per month for 25 pages, billed annually ($12 billed monthly) | $50 per month for 1 website, billed monthly |
| Free plan | 3 monitored pages, checked daily. | None |
| Free trial | 5-day free trial on every paid plan | 14-day free trial of the full product for up to 30 sites, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | ChangeTower | SanityCheck.io Limited |
| Price read from | changetower.com | seotesting.com |
| Checked | Nov 13, 2026 | Oct 23, 2026 |
Worth knowing
ChangeTower
- The Free plan covers 3 pages and checks only daily.
- Hourly checks start on Essential at $36 per month billed monthly.
- Selective monitoring, Slack and webhooks are not on the lowest plans.
- Business has 200 pages; more pages need the sales-priced Enterprise plan.
SEOTesting
- Results rest on Search Console and Google Analytics data, so it shows Google and AI referral traffic, not rankings in AI answers.
- If you do not subscribe when the trial ends, your site data is deleted 7 days later.
- Plans are priced by websites: more than 20 needs a quote, and annual billing is arranged only by email.
- Internal linking reports draw on monthly InternalLinking.com credits: 25, 75 or 300 depending on the plan.
Key features
ChangeTower
- Scheduled page checks
- Pages are checked on a schedule that depends on the plan: daily on Free and Lite, hourly from Essential, with custom days and times from Essential up.
- Content change detection
- Shows the exact before and after of a change, and can alert only when chosen keywords appear or disappear.
- Selective monitoring
- Essential watches or ignores parts of a page by section; Business goes down to individual elements.
- AI monitoring
- Lets you describe in plain language what to watch, and is switched on for every monitor on every plan.
- Snapshot history
- Stores a snapshot on each check, kept for 30 days to 6 months depending on the plan, with comments and an activity log for the team.
- Alerts and hooks
- Sends email notifications on all plans. Slack, webhooks and an MCP connection for AI assistants are listed on Business.
SEOTesting
- Time-based SEO tests
- Log a change to one page or a group of pages and see clicks, impressions and position before and after, with a significance figure.
- Split and switch tests
- Compare changed pages with a control group of similar pages, or measure what a set of URL redirects did to traffic.
- LLM traffic and tests
- Uses Google Analytics to show which pages ChatGPT, Claude, Perplexity and Gemini send visitors to, and tests whether changes move those visits.
- Search Console reports
- Content decay, keyword cannibalization, CTR opportunities, zero-click searches and Google update impact by page group, plus a written monthly report.
- Sitemap and robots.txt monitoring
- Watches your own and competitors' XML sitemaps for changes and alerts you when a robots.txt rule changes.
- API, MCP and connectors
- An API and MCP server, a Looker Studio connector for running tests and a Chrome extension that shows Search Console data while browsing.
Plans
ChangeTower
Free$0
3 monitored pages, checked daily.
Lite$10
per month for 25 pages, billed annually ($12 billed monthly)
25 pages checked every 24 hours, 1 additional team member, 30 days of snapshot history.
Essential$29
per month for 100 pages, billed annually ($36 billed monthly)
Hourly checks, 3 extra members, 60 days of history, selective monitoring by section and custom schedules.
Business$62
per month for 200 pages, billed annually ($78 billed monthly)
Hourly checks, 5 extra members, 6 months of history, element-level monitoring, Slack, webhooks and MCP.
EnterpriseCustom
Custom page and member counts, domain scanning, multi-region monitoring, SAML single sign-on.
SEOTesting
Single Site$50
per month for 1 website, billed monthly
Unlimited users and 25 InternalLinking.com credits a month.
Medium$125
per month for 5 websites, billed monthly
Unlimited users, 75 InternalLinking.com credits a month and a one-to-one onboarding call.
Large$375
per month for 20 websites, billed monthly
Unlimited users, 300 InternalLinking.com credits a month and quarterly training.
EnterpriseCustom
More websites, custom terms, unlimited training and customer success support.
Ways to pay less
ChangeTower
- Annual discount
Yearly billing saves about 20%
The pricing page lists yearly rates of $10, $29 and $62 per month for Lite, Essential and Business, against $12, $36 and $78 billed monthly.
SEOTesting
- Nonprofit
Free subscription for charities
SEOTesting's About page offers charitable organizations a free subscription; charities ask for it by emailing hello@seotesting.com.
Common questions
Which is cheaper, ChangeTower or SEOTesting?
As of Nov 13, 2026, ChangeTower is cheaper to start with: $10 a month, against $50 a month for SEOTesting. ChangeTower starts at $10 per month for 25 pages, billed annually ($12 billed monthly), and SEOTesting starts at $50 per month for 1 website, billed monthly.
Which has a free plan, ChangeTower or SEOTesting?
As of Nov 13, 2026, only ChangeTower has a free plan. SEOTesting does not, though it has a free trial.
Which platforms do ChangeTower and SEOTesting run on?
As of Nov 13, 2026, only SEOTesting lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.