Claspo vs Popupsmart (2026): which should you pick?
As of Nov 12, 2026, Claspo and Popupsmart share a 2.4 GPA, both have a free plan, and Claspo starts cheaper, at $29 a month against $32.50 a month.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Claspo
Pop-up builder with every feature on every plan, priced by pageviews
Popupsmart
No-code popup builder with AI drafting and 500+ templates
Which one is for you
Pick Claspo if
- Fits if your site has under 3,000 pageviews a month and you can live with a badge
- Works for people who want every feature on every plan and pay by traffic
Look elsewhere if
- Tight if your traffic grows, as the free plan stops at 3,000 pageviews and 1 site
- Watch out: the Powered by Claspo badge stays on the free plan
- Pricey if you want a monthly plan, at $39 against $29 billed annually
- Watch out: the three cheapest paid plans cap sites at 1, 3 or 5
- Skip it if you pass 2,000,000 pageviews, as that plan is sold through sales
Pick Popupsmart if
- Fits if you want one free popup running on a small site
- Works for Shopify stores that want popups that react to the cart
Look elsewhere if
- Skip it if you need A/B tests on a budget, as Basic at $32.50 a month doesn't include them
- Tight if you're on the free plan, with 1 live popup, 1 website and 5,000 pageviews a month, plus branding
- Pricey if your visitors click through lots of pages, as every page load counts
- Watch out: Basic allows 1 team member and Advanced 2, so more people means Expert, with 4, at $132.50 a month
- Pricey if you pay monthly, at $39 for Basic against $32.50 billed yearly
How we grade them
| 2.4GPAClaspoFair | 2.4GPAPopupsmartFair | |
|---|---|---|
| Value for money | C$29 a month for 50,000 pageviews, billed annually, is at the dearer edge of the $9 to $29 range that pop-up tools start at. | CEvery page load counts, so a site with 20,000 visitors viewing a few pages each passes Basic's 50,000 pageviews. Advanced is $57.50 a month billed yearly ($690), or $69 monthly, and adds A/B testing. That's toward the dear end of popup tools here. |
| Free plan and trial | CFree plan with all features, but only 1 site and 3,000 pageviews a month, and the Claspo badge stays on. | CFree forever, but 1 live popup at a time, on 1 website, for 5,000 pageviews a month, with Popupsmart branding. Enough to try it, not to run a busy site. |
| Features | BSix display formats, gamified widgets, A/B testing, targeting, triggers and AI translation; the listing shows no gap in the core work. | BAn AI builder that drafts campaigns, 500+ templates, gamified, coupon, cookie and call popups, targeting by exit intent, scroll, source, language and location, plus cart rules and revenue tracking on Shopify. The whole job, though A/B tests start at Advanced. |
| Ease of use | CNo rating on record; you build widgets from templates and connect your tools. | CNo rating on record. One snippet installs it and the AI builder drafts a campaign from a sentence, but you still choose targeting rules, or trust Smart Mode, and tidy up the design. |
| Platforms and integrations | BWeb only, with eight integrations listed. | BWeb, installed with one snippet on Shopify, WordPress, Webflow, Wix or any site, with leads sent to Klaviyo, Mailchimp, Zapier or a webhook. No desktop or phone app. |
| Best for | pop-ups priced by pageviews, with a free tier | AI-drafted popups for small sites and shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Claspo and Popupsmart. How we grade
Price against what you get
Claspo starts at $29 a month and scores 2.7 out of 4 on features, ease of use and platforms. Popupsmart starts at $32.50 a month and scores 2.7.
They score the same, and Claspo starts $3.50 a month lower. Of the other popup and widget tools on the chart, 1 scores higher than Claspo for less, and 1 scores higher than Popupsmart for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Claspo also covers surveys.
- Popupsmart also covers templates and no-code.
At a glance
| Claspo | Popupsmart | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $29 per month for 50,000 pageviews, billed annually ($39 billed monthly) | $32.50 per month for up to 50,000 pageviews, billed annually |
| Free plan | Free plan for 1 website and 3,000 pageviews a month, with all features, unlimited widgets and team members; 'Powered by Claspo' badge stays on. | 5,000 pageviews a month on 1 website with 1 live popup and a 100-email monthly quota, with Popupsmart branding. |
| Free trial | 14-day free trial of paid plans | None listed |
| Web | ||
| Made by | Claspo | Popupsmart, Inc. |
| Price read from | claspo.io | popupsmart.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Claspo
- The free plan keeps the 'Powered by Claspo' badge and caps sites at 1 and traffic at 3,000 pageviews.
- Websites are capped at 1, 3 or 5 on the three cheapest paid plans.
- Above 2,000,000 pageviews the Enterprise & Agency plan is sold through sales, with custom terms.
- The 25% annual discount is the vendor's stated saving; invoices are issued for annual plans only.
Popupsmart
- The free plan allows only 1 live popup at a time on 1 website and 5,000 pageviews a month.
- A/B split testing starts at Advanced; Basic does not include it.
- Monthly plans can be refunded within 7 days and annual plans within 15 days.
- Sites above 500,000 pageviews a month need a custom quote.
Key features
Claspo
- Six display formats
- Pop-ups, floating boxes, floating bars, inline blocks, teasers and content-blocking layers for things like age checks or consent.
- Gamified widgets
- Spin the wheel, gift box and scratch card widgets, with prize pool control, included in every plan.
- Templates and branding import
- Over 1,000 mobile-responsive templates, and an option to import brand colors, fonts and a logo from your site.
- AI agent and A/B testing
- An AI agent that picks a tactic, sets display rules, runs A/B tests and promotes the winner; the page offers a demo for it.
- Targeting and triggers
- Behavior-based triggers plus audience, traffic-source, UTM, event and cart targeting rules.
- AI translation
- Translates widgets into 90+ languages and shows the version matching a visitor's browser language.
Popupsmart
- AI builder and templates
- Describe a campaign and the AI builder drafts it, or start from more than 500 templates and adjust fonts, colors and CSS.
- Popup formats and campaigns
- Center, sidebar, full-screen, floating and teaser popups for email and form collection, coupons, gamification, cookie consent and phone calls.
- Targeting rules
- Show popups after a delay, on exit intent or scroll, on chosen pages, by new or returning visitor, traffic source, language, cookie or location.
- Smart Mode with AI
- Lets AI pick the audience for a campaign instead of setting targeting rules by hand.
- Shopify targeting
- On Shopify, target by cart total, cart products or login state, recommend products from the catalog and track revenue from each popup.
- Integrations
- Installs with one snippet on Shopify, WordPress, Webflow, Wix or any site, and sends leads to Klaviyo, Mailchimp, Zapier or a webhook.
Plans
Claspo
Free$0
for up to 3,000 pageviews per month
All features and 1 website; keeps the 'Powered by Claspo' badge.
Pro 50$29
per month for 50,000 pageviews, billed annually ($39 monthly)
1 website, no badge, priority support. Price rises with pageviews.
Pro 100$52
per month for 100,000 pageviews, billed annually ($69 monthly)
Up to 3 websites, no badge, priority support.
Pro 250$74
per month for 250,000 pageviews, billed annually ($99 monthly)
Up to 5 websites, no badge, priority support.
Pro 500$119
per month for 500,000 pageviews, billed annually ($159 monthly)
Unlimited websites. Pro 1000 is $187 annually ($249 monthly) for 1M pageviews.
Pro 2000$299
per month for 2M pageviews, billed annually ($399 monthly)
Unlimited websites and dedicated support.
Popupsmart
Free$0
5,000 pageviews a month, 1 website, 1 live popup at a time and standard support.
Basic$32.50
per month for up to 50,000 pageviews, billed annually ($39 monthly)
3 websites, unlimited popups, no branding, 1 team member and priority support; $390 a year.
Advanced$57.50
per month for up to 100,000 pageviews, billed annually ($69 monthly)
5 websites, A/B split testing and 2 team members; $690 a year.
Pro$82.50
per month for up to 250,000 pageviews, billed annually ($99 monthly)
7 websites and campaign filing; $990 a year.
Expert$132.50
per month for up to 500,000 pageviews, billed annually ($159 monthly)
Unlimited websites and 4 team members; $1,590 a year.
EnterpriseCustom
For sites above 500,000 pageviews a month, priced by quote.
Ways to pay less
Claspo
- Annual discount
Save 25% with annual billing
Claspo's pricing page and FAQ state a 25% discount on annual plans compared with monthly billing.
Popupsmart
- Annual discount
Annual billing saves 20%
Basic is $390 a year ($32.50 a month) against $39 monthly ($468 a year); Expert is $1,590 a year against $159 monthly.
Common questions
Which is cheaper, Claspo or Popupsmart?
As of Nov 12, 2026, Claspo is cheaper to start with: $29 a month, against $32.50 a month for Popupsmart. Claspo starts at $29 per month for 50,000 pageviews, billed annually ($39 billed monthly), and Popupsmart starts at $32.50 per month for up to 50,000 pageviews, billed annually.
Which has a free plan, Claspo or Popupsmart?
As of Nov 12, 2026, both Claspo and Popupsmart have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.