Coach.me vs Forfeit
Price, platforms and features side by side. The table says where each price was read and when.
Coach.me
Free habit tracker with community support and paid human coaching
Forfeit
Habit contracts that charge your card when you miss a goal
Where they differ
- Coach.me starts at $25 per week, or $87 per month, for Habit Coaching. Forfeit starts at $3.99 per week or $59.99 per year for Premium (US App Store); $10.99 per month on the web.
- Coach.me has a free plan. Forfeit does not, though it has a free trial.
- Only Forfeit lists a macOS app.
- Forfeit also covers site & app blocker and Pomodoro timer.
At a glance
| Coach.me | Forfeit | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $25 per week, or $87 per month, for Habit Coaching | $3.99 per week or $59.99 per year for Premium (US App Store); $10.99 per month on the web |
| Free plan | The habit tracker is free with no card required: unlimited habits, check-ins, weekly targets, reminders, streaks, trends and the community Q&A and props. | None |
| Free trial | None listed | 7-day free trial on eligible web signups; the Stripe checkout confirms whether it applies. |
| Web | ||
| macOS | ||
| iOS | ||
| Android | ||
| Made by | Coach Kendra, Inc. | Forfeit Inc. |
| Price read from | support.coach.me | apps.apple.com |
| Checked | Oct 6, 2026 | Oct 6, 2026 |
Who each one suits
Coach.me
- People who want a free tracker with no cap on the number of habits
- Anyone motivated by encouragement from others working on the same habit
- Those willing to pay for daily one-on-one accountability from a human coach
Forfeit
- People who follow through only when money or reputation is at stake
- Habits that can be proven with a photo, GPS, health or screen-time data
- Blocking distracting apps under rules an AI coach enforces
Worth knowing
Coach.me
- Coaching is a separate recurring charge that bills weekly or monthly until canceled, and each coach you hire is priced separately.
- A habit done several times a day needs a separate habit for each instance, and streaks count only consecutive days even when a weekly target is set.
- The App Store lists the iOS app as iPhone-only, and the Google Play listing is marked as containing ads.
- Chat coaching does not include therapy, medical advice, or phone or in-person sessions; phone consultations are sold separately.
Forfeit
- No free plan is published: the web signup offers a 7-day trial, then $10.99 a month, and a 2025 App Store review says no goal can be set without a subscription.
- Penalties are charged on top of the subscription, and the FAQ says forfeited money is currently kept by Forfeit.
- The vendor does not publish what Premium and Pro each include, and the web price differs from the App Store amounts.
- The FAQ limits the Mac app to Mac blocking and says the web app is mainly for Overlord, the AI coach.
Key features
Coach.me
- Daily check-ins and streaks
- Add habits to a dashboard and check in on each day you complete one, with an optional note. Check-ins can be back-dated up to seven days from the dashboard, or further back from a habit's calendar.
- Weekly targets and reminders
- Set how many times a week a habit should happen, and pick the days and times for push or email reminders on each habit.
- Community Q&A and props
- Every habit has a Q&A section and an activity feed of the people working on it. Friends and other members can give props and comment on check-ins, and a habit can be set to private.
- Trends and milestones
- Weekly and monthly trends show progress on each habit, and reaching a milestone is marked with a high-five.
- Habit coaching by chat
- Hire a coach for asynchronous coaching in a private chat inside the app on iOS, Android or the web, with check-ins nearly every day on a schedule you agree together.
- Step-by-step plans
- Coaches publish plans with daily instructions for goals such as meditation or exercise, for people who want more guidance than a checklist.
Forfeit
- Habit contracts with a stake
- Each goal has a task, a deadline and an amount of money. Stripe pre-authorizes the stake, and a missed deadline captures it. Goals can repeat on set days or a number of days a week.
- Other consequences
- Instead of money, a miss can text, call or email a contact you chose, block apps on your phone or Mac, or lock your Mac screen.
- Evidence and verification
- Goals are proven by photo, video, timelapse, GPS check-in, Apple Health or Health Connect data, Screen Time or Mac activity. AI or a person on the team reviews evidence before a charge.
- Appeals and leniency
- A missed goal can be appealed, and a person reviews each appeal within 12 hours. You write the appeal rules when creating a goal, and they lock once it is running.
- Overlord AI coach
- Overlord chats around the clock, reminds you before deadlines, can phone you, and grants or refuses temporary unblocks according to the rules you set.
- App and website blocking
- Blocking uses Apple's Screen Time framework on iOS and a native app on Mac that closes blocked sites and tracks the apps in use. Disconnecting the tracking counts as a failure.
Plans
Coach.me
Habit Tracker$0
Unlimited habits with daily check-ins, weekly targets, reminders, streaks and trends, plus community Q&A and props.
Habit Coaching$25
per week, or $87 per month
Daily one-on-one coaching in a private chat with a coach from the directory. Bills weekly or monthly until canceled; each coach is priced separately.
Leadership Coaching$150
per month
A leadership program with twice-monthly live lessons, a peer lab and weekly leadership lessons.
Custom Individual & Group CoachingCustom
Packages that some coaches offer at rates they set themselves; pricing is shown on each coach's profile page.
Phone consultationCustom
A 30-minute call with a coach, charged once per call at a rate that varies by coach.
Forfeit
Forfeit Premium$7.99
billing period not shown in the US App Store list
In-app subscription. The same list shows Premium Weekly at $3.99 and Forfeit Premium Yearly at $59.99. What Premium includes is not published.
Web subscription$10.99
per month
The price on the vendor's web signup page after a 7-day free trial, paid through Stripe. The page does not say which tier it buys.
Forfeit Pro$12.99
billing period not shown in the US App Store list
In-app subscription. The same list shows Pro Weekly at $5.99 and Forfeit Pro Yearly at $99.99. How Pro differs from Premium is not published.
1 Month Overlord Subscription$12.99
per month
Listed as a separate item in the US App Store. Overlord is the AI accountability coach inside the Forfeit app.
Ways to pay less
Coach.me
No public discounts listed.
Forfeit
- Annual discount
Yearly plans cost less than weekly billing
The US App Store lists Forfeit Premium Yearly at $59.99 against Premium Weekly at $3.99, which is $207.48 over 52 weeks. Pro is $99.99 a year against $5.99 a week.

