Fresha vs Salonized (2026): which should you pick?
As of Nov 13, 2026, we pick Fresha: it is second in our ranking of salon, spa and studio booking apps, and it grades higher too, 3.0 against 2.4.
Checked Oct 24, 2026 and Nov 13, 2026 · graded Oct 24, 2026 and Nov 13, 2026 by ToolGPA
Fresha grades higher on value for money and ease of use. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fresha
Salon and spa booking with a consumer marketplace for new clients
Salonized
Salon software priced per team member, linked to Treatwell
Which one is for you
Pick Fresha if
- Fits if you're a solo stylist or barber who wants a booking calendar for $19.95 a month
- Works for salons that want new clients from a booking marketplace and accept a fee on each one
Look elsewhere if
- Pricey if most new clients find you on Fresha's marketplace, since each costs a one-time 20% commission, at least $6
- Watch out: card fees are 2.79% + $0.20 online, 2.29% + $0.20 in person and 5.99% + $0.30 with Klarna, and terminals start at $139
- Tight if you text a lot: reminder texts past the free allowance are $0.02 each and marketing texts $0.08
- Pricey if you want loyalty ($59.95), Google review prompts ($14.95) or fuller reports ($9.95 a member), each a monthly add-on
- Skip it if you need more than a week to decide: the trial is 7 days and there's no free plan
Pick Salonized if
- Fits if you want bookings from Treatwell in your own calendar
- Works for salons of up to 20 people paying per head
Look elsewhere if
- Pricey if Treatwell sends you new clients: 35% commission on them, plus 2% on prepaid bookings
- Watch out: a payment terminal starts at €199 plus a 1.0% fee, and SMS credits from €0.11 each
- Skip it if you have 20 or more people, as that means talking to sales
- Watch out: the pricing page loads its prices by script, so only the Growth rate is readable
- Tight if you want a free plan, as there isn't one
How we grade them
| 3.0GPAFreshaVery good | 2.4GPASalonizedFair | |
|---|---|---|
| Value for money | BIndependent is $19.95 a month for one bookable person, and Team $14.95 a member, so five people pay $74.75. That's inside the cheaper quarter of this category ($29.99 or less), but each new marketplace client costs a one-time 20% commission, at least $6. | C€35 a month for one person plus €5 per extra, so about €55 for five. That's the middle of the category. |
| Free plan and trial | CNo free plan, only a 7-day free trial that needs no credit card. A week is short to move a client list and a team across. | C14-day trial of the top features with no card, and no free plan. |
| Features | BCalendar and online booking with waitlists, group bookings and resources, deposits and no-show fees, retail stock, memberships, packages, shifts, timesheets, commissions and pay runs. That's the whole booking job, with loyalty and review prompts as add-ons. | BCalendar, booking widget, sales, inventory, client records, marketing and its own card payments. Nothing in the listing shows a gap in the core job. |
| Ease of use | AFresha rates 4.8 on the US App Store from 3,923 ratings, which puts it at A on our ease ladder. | CNo store rating on record, and a salon calendar plus payments takes setting up. |
| Platforms and integrations | BWeb, iPhone and Android, with booking from Facebook, Instagram and the Fresha app, plus Klarna, Google Analytics and Meta Pixel. No API on record and no desktop app. | BWeb only, but it links to Treatwell, Google Calendar and Facebook. No phone or computer apps are named. |
| Best for | low-cost booking for salons, barbers and spas | salons that also take Treatwell bookings |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fresha and Salonized. How we grade
Price against what you get
Fresha starts at $19.95 a month for each person and scores 3.3 out of 4 on features, ease of use and platforms. Salonized starts at about $39.10 a month and scores 2.7.
Fresha scores higher and starts $19.15 a month lower. Of the other salon, spa and studio booking apps on the chart, none scores higher than Fresha for less, and 3 score higher than Salonized for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Fresha also covers shift scheduling.
- Salonized also covers reports and sMS marketing.
At a glance
| Fresha | Salonized | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $19.95 per month for one bookable team member (Independent) | €35 per month for 1 team member, plus €5 per added member (Growth) |
| Free plan | None | None |
| Free trial | 7-day free trial, no credit card required | 14-day free trial of all Pro plan features, no card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Fresha.com SV Ltd | Treatwell Salonized NL B.V. |
| Price read from | fresha.com | salonized.com |
| Checked | Oct 24, 2026 | Nov 13, 2026 |
Worth knowing
Fresha
- Each new client who finds you through the Fresha marketplace costs a one-time 20% commission, with a minimum of $6.
- Card fees: 2.79% + $0.20 online, 2.29% + $0.20 in person, 3.30% + $0.20 keyed in, and 5.99% + $0.30 with Klarna. Terminals start at $139.
- Texts beyond the free allowance cost $0.02 each, marketing texts $0.08 each, and WhatsApp messages $0.04 to $0.11.
- Loyalty ($59.95), Google review prompts ($14.95) and richer reports ($9.95 a member) are monthly add-ons, mostly per location.
Salonized
- The pricing page loads its prices from a script; only the Growth plan's rate was readable, so Appointments, Basic and Pro rates are not shown here.
- Treatwell bookings cost 35% commission on new clients plus a 2% fee on prepaid online bookings.
- A Salonized Pay terminal starts at €199 plus a 1.0% transaction fee, and SMS credits start at €0.11 each.
- Teams of 20 or more are told to contact sales, and the multi-location Pro plan has custom pricing.
Key features
Fresha
- Calendar and online booking
- Clients book through a direct link, Facebook, Instagram or the Fresha app, with waitlists, group bookings, processing times and resources handled on the calendar.
- Fresha marketplace
- Businesses are listed on Fresha's consumer marketplace. New clients found there cost a one-time 20% commission, at least $6; returning clients carry no fee.
- Point of sale and payments
- Take deposits and no-show fees, sell retail stock, gift cards, packages and memberships, and accept cards online, in person on a Fresha terminal or with Klarna.
- Team pay and scheduling
- Shift schedules, clock-in timesheets, commissions, tips, wages and pay runs, with service prices and durations set per team member.
- Reminders and marketing
- Email reminders are free and unlimited. Reminder texts beyond 100 a month (per member on Team) cost $0.02 each, and marketing emails beyond 50 cost $0.02 each.
- AI Concierge and add-ons
- Paid add-ons include an AI Concierge that answers messages ($29.95 a location) or calls and messages ($99.95), client loyalty, Google review prompts and a website.
Salonized
- Online calendar and booking widget
- Clients book through the salon's website, Facebook or Google, with a mini website and two-way Google Calendar sync.
- Sales and inventory
- Cash register, product management, gift cards and financial reporting sit in the Basic plan's feature list.
- Client management
- Client records, appointment reminders, feedback requests, an automatic waiting list and loyalty points.
- Marketing
- Newsletter builder, email templates, client grouping, rebook reminders, last-minute discounts and dynamic pricing in the Pro and Growth plans.
- Treatwell marketplace
- An integration lets a salon take bookings from Treatwell, Europe's marketplace, in return for a commission on new clients.
- Salonized Pay
- In-salon payments on a payment terminal, from booking through to checkout.
Plans
Fresha
Independent$19.95
per month for 1 bookable team member
One calendar column, 100 free reminder messages and 50 free marketing emails a month, with email and chat support.
Team$14.95
per bookable team member / month
Several calendar columns and locations, commissions, timesheets and pay runs, with message allowances per member and phone support.
EnterpriseCustom
Quoted rates for high-volume businesses with more than 20 team members.
Salonized
Growth€35
per month for 1 team member, plus €5 per added member
Newsletter builder, email templates, client grouping, online forms, rebook reminders, waitlist, loyalty points and treatment reports.
Common questions
Which is cheaper, Fresha or Salonized?
As of Nov 13, 2026, Fresha starts at $19.95 per month for one bookable team member (Independent), and Salonized starts at €35 per month for 1 team member, plus €5 per added member (Growth). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Fresha or Salonized?
As of Nov 13, 2026, neither Fresha nor Salonized has a free plan. Both have a free trial.
Which platforms do Fresha and Salonized run on?
As of Nov 13, 2026, only Fresha lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.