Keywords Everywhere vs Semrush
We give Keywords Everywhere a 2.8 GPA and Semrush a 2.2, out of 4.0. Keywords Everywhere grades higher on value for money and ease of use. Semrush grades higher on features. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keywords Everywhere
Browser extension that shows search volume on the sites you browse
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
How we grade them
| 2.8GPAKeywords EverywhereGood | 2.2GPASemrushFair | |
|---|---|---|
| Value for money | AGraded against its alternatives. Bronze is $84 a year, $7 a month, for 100,000 credits and 1 seat, under 60% of this category's cheaper quarter. The catch is credits: one Google search showing 53 suggestions uses 54 of them. | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. |
| Free plan and trial | CThe extension works free with no sign-up for prompt templates, traffic and backlink data and social metrics. But search volume and cost per click, the reason most people install it, need a paid plan. | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. |
| Features | CVolume, CPC, competition and trends on Google, YouTube, Amazon, Bing, Etsy and more, bulk lookups, any site's keywords and backlinks, and an API and MCP server. It does keyword data fully, but that's a smaller job, with no audits or rank tracking. | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. |
| Ease of use | BNo rating on record, but you install the extension and the numbers appear next to the searches you already do. There's nothing to build or learn. | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. |
| Platforms and integrations | BAn extension for Chrome, Firefox and Edge that works across Google, YouTube, Amazon and Etsy, with Search Console, a REST API and an MCP server for ChatGPT, Claude and Cursor. No phone app, and the web tool needs Gold. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. |
| Best for | keyword volumes while you browse | the broadest all-in-one SEO suite |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keywords Everywhere and Semrush. How we grade
Price against what you get
Keywords Everywhere starts at $7 a month and scores 2.7 out of 4 on features, ease of use and platforms. Semrush starts at $117.33 a month and scores 2.7.
They score the same, and Keywords Everywhere starts $110.33 a month lower. Of the other SEO tools on the chart, none scores higher than Keywords Everywhere for less, and none scores higher than Semrush for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Keywords Everywhere starts at $7 per month for 100,000 credits a year, billed annually ($84). Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
- Only Keywords Everywhere lists a browser extension.
- Only Semrush lists a web app.
- Semrush also covers reports, rank tracking and site audit.
At a glance
| Keywords Everywhere | Semrush | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $7 per month for 100,000 credits a year, billed annually ($84) | $117.33 per month, billed annually ($139 billed monthly) |
| Free plan | The extension works without a plan for prompt templates, traffic and backlink data, a hashtag generator, and Instagram, X and Pinterest metrics; no search volume or CPC. | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. |
| Free trial | None listed | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once |
| Web | ||
| Browser extension | ||
| Made by | Keywords Everywhere | Semrush Holdings |
| Price read from | keywordseverywhere.com | semrush.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Keywords Everywhere
- Checking keyword volume while doing ordinary Google or YouTube searches
- Bloggers and sellers who want keyword data for little money
- Small teams sharing one account and API key
Semrush
- Freelancers and in-house marketers who want research, tracking and audits in one account
- Agencies comparing many client sites against their competitors
- Brands that want to watch their visibility in AI chat answers alongside Google rankings
Worth knowing
Keywords Everywhere
- It runs as a browser extension for Chrome, Firefox and Edge; Keyword Keg, the web-based tool, needs Gold at $480 a year.
- Plans are billed yearly only, and credits expire 12 months after purchase; once they run out, the extension hides volume and CPC.
- Credits go quickly: a single Google search that shows 53 suggested keywords uses 54 credits.
- Extra credits are sold as top-ups, from $80 for 200,000 credits (40 cents per 1,000) down to 16 cents per 1,000 in bulk.
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Key features
Keywords Everywhere
- Metrics beside every search
- Search volume, CPC, competition and a 12-month trend appear on Google, YouTube, Amazon, Bing, eBay, Etsy and other supported sites.
- Keyword idea widgets
- Related, People Also Search For and Long-tail widgets sit beside Google results, with historical search volume back to 2004.
- Bulk Keywords Data
- Paste in a keyword list to get volume, CPC and competition for each one, at one credit per keyword.
- Website research
- Shows the keywords and backlinks of any domain or URL, with keyword gap analysis and organic traffic metrics; results per site are capped by plan.
- API and MCP server
- A REST API and an MCP server for ChatGPT, Claude, Cursor and VS Code draw on the same credit pool as the extension.
- Free prompt templates
- 200+ prompt templates built into ChatGPT, Claude, Gemini and DeepSeek, free and using no credits.
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Plans
Keywords Everywhere
Free$0
Install and use the free features with no sign-up; search volume, CPC and competition need a paid plan.
Bronze$7
per month for 100,000 credits a year, billed annually ($84)
1 user seat, with domain keyword and backlink lists capped at the top 1,000 results per site.
Silver$14
per month for 400,000 credits a year, billed annually ($168)
3 user seats, top 2,000 results per site, plus the SEO Minion add-on and premium ChatGPT prompts.
Gold$40
per month for 2 million credits a year, billed annually ($480)
10 user seats, top 5,000 results per site, plus Keyword Keg, the web-based research tool, and RapidLevelUp courses.
Platinum$120
per month for 8 million credits a year, billed annually ($1,440)
20 user seats, top 10,000 results per site, everything in Gold and priority email support.
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Ways to pay less
Keywords Everywhere
No public discounts listed.
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
