Marketgoo vs Semrush (2026): which should you pick?
As of Oct 23, 2026, Semrush grades higher than Marketgoo: 2.2 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Marketgoo grades higher on value for money. Semrush grades higher on the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Marketgoo
Guided SEO plan for small business sites, mostly sold via web hosts
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Which one is for you
Pick Marketgoo if
- Fits if you own a small business site and want a list of what to fix next
- Works for web hosts adding a white-label SEO tool to their plans
Look elsewhere if
- Not for you if you want to try it first, as there's no free plan or trial, and refunds last 5 days
- Too light for anyone tracking more than 20 keywords or 4 competitors
- Tight if you run several sites, since each one is its own subscription
- Watch out: if you bought through a host, that host bills and supports you, not marketgoo
- Watch out: the site markets only to resellers, and canceling needs 5 days' notice before renewal
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
How we grade them
| 2.0GPAMarketgooFair | 2.2GPASemrushFair | |
|---|---|---|
| Value for money | BPro is $23.96 a month per website billed yearly ($29.97 monthly), inside this category's cheapest quarter. The limits are small for the money, though: 20 keywords, 4 competitors and 20 AI page optimizations a month, and each site is a separate subscription. | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. |
| Free plan and trial | FNothing free on record: no free plan and no trial. Refunds cover 5 days after a first purchase or first renewal, and that's not a trial. | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. |
| Features | CAn audit turned into tasks with instructions, AI title and description suggestions, 20 tracked keywords against 4 competitors, backlink monitoring and PDF reports. The basics for a small site; the gap the listing names is those 20 keywords and 4 competitors. | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. |
| Ease of use | CNo rating on record. It's written for beginners, with each task explained step by step, but you're doing the tasks yourself, and traffic figures need Google Analytics connected. | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. |
| Platforms and integrations | BWeb only, connected to Google Analytics, WordPress and Weebly, and sold through WHMCS by web hosts. There's no API on record and no desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. |
| Best for | a guided SEO to-do list for small sites | all-in-one SEO research for teams with a budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Marketgoo and Semrush. How we grade
Price against what you get
Marketgoo starts at $23.96 a month and scores 2.3 out of 4 on features, ease of use and platforms. Semrush starts at $117.33 a month and scores 2.7.
Semrush scores higher, and starts $93.37 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 6 score higher than Marketgoo for less, and none scores higher than Semrush for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Marketgoo also covers content optimization.
- Semrush also covers keyword research and backlink analysis.
At a glance
| Marketgoo | Semrush | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $23.96 per website / month, billed annually ($29.97 billed monthly) | $117.33 per month, billed annually ($139 billed monthly) |
| Free plan | None | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. |
| Free trial | None listed | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once |
| Web | ||
| Made by | marketgoo Internet, SL | Semrush Holdings |
| Price read from | support.marketgoo.com | semrush.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Marketgoo
- The website markets only to resellers; the direct Pro prices come from its help center, which says the Basic plan is no longer sold directly.
- Each website is a separate subscription, and Pro tracks only 20 keywords and 4 competitors.
- Customers who bought through a host or registrar are billed and supported by that partner, not by marketgoo.
- Refunds cover 5 days after a first purchase or first renewal, and canceling needs 5 days' notice before renewal.
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Key features
Marketgoo
- SEO plan with tasks
- Turns an audit of the site into a prioritized list of SEO tasks with step-by-step instructions, updated daily on Pro.
- Page optimization with AI
- Suggests titles, descriptions and other on-page edits with AI; the WordPress plugin can apply them in one click, other sites copy and paste.
- Keyword and competitor tracking
- Pro tracks 20 keywords and compares rankings with up to 4 competitors, alongside organic traffic from a connected Google Analytics account.
- Backlink monitoring
- Pro watches the site's backlinks and points out possible link opportunities.
- Reports and alerts
- A downloadable PDF SEO report, a monthly progress report by email, and alerts when errors are found.
- WordPress plugin for partners
- Hosts can offer a plugin inside WordPress with on-page checks, one-click optimization, a structured data generator and a redirect tool.
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Plans
Marketgoo
marketgoo Pro$23.96
per website / month, billed annually ($29.97 billed monthly)
Daily-updated SEO plan with tasks, 20 tracked keywords, 4 competitors, 20 AI page optimizations a month and backlink monitoring.
Reseller and Enterprise PartnerCustom
For web hosts, registrars and agencies: white-label or co-branded web app and WordPress plugin, sold through WHMCS Marketplace or a custom deal.
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Ways to pay less
Marketgoo
- Annual discount
Lower monthly rate on annual Pro
The help center lists Pro at $23.96 a month billed annually, against $29.97 billed monthly.
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Common questions
Which is cheaper, Marketgoo or Semrush?
As of Oct 23, 2026, Marketgoo is cheaper to start with: $23.96 a month, against $117.33 a month for Semrush. Marketgoo starts at $23.96 per website / month, billed annually ($29.97 billed monthly), and Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
Which has a free plan, Marketgoo or Semrush?
As of Oct 23, 2026, only Semrush has a free plan. Marketgoo does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.