Diib vs Marketgoo (2026): which should you pick?
As of Oct 23, 2026, Diib grades higher than Marketgoo: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Diib grades higher on the free plan. Marketgoo grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Diib
Website health and growth dashboard for small businesses
Marketgoo
Guided SEO plan for small business sites, mostly sold via web hosts
Which one is for you
Pick Diib if
- Fits if you own a small business and want SEO priorities in plain English
- Works for owners watching several small sites, up to 30 on Pro
Look elsewhere if
- Skip it if you want fixes made for you, as Diib only reports and recommends
- Not for you if you want to write your own AI prompts, since they're set per industry and need Pro
- Too light for agencies, with no team seats or white-label reports listed
- Watch out: the pricing page shows only a monthly Pro price, with no yearly option or trial terms
- Tight if you don't use Google Analytics, Maps, YouTube or Facebook, as its traffic figures come from those
Pick Marketgoo if
- Fits if you own a small business site and want a list of what to fix next
- Works for web hosts adding a white-label SEO tool to their plans
Look elsewhere if
- Not for you if you want to try it first, as there's no free plan or trial, and refunds last 5 days
- Too light for anyone tracking more than 20 keywords or 4 competitors
- Tight if you run several sites, since each one is its own subscription
- Watch out: if you bought through a host, that host bills and supports you, not marketgoo
- Watch out: the site markets only to resellers, and canceling needs 5 days' notice before renewal
How we grade them
| 2.4GPADiibFair | 2.0GPAMarketgooFair | |
|---|---|---|
| Value for money | CPro is $29.99 a month, just over the line of this category's cheapest quarter, and it watches up to 30 websites. There's no yearly price on the page, and no team seats or white-label reports listed. | BPro is $23.96 a month per website billed yearly ($29.97 monthly), inside this category's cheapest quarter. The limits are small for the money, though: 20 keywords, 4 competitors and 20 AI page optimizations a month, and each site is a separate subscription. |
| Free plan and trial | BFree with no card: a site health scan and daily score, keyword and backlink analysis, industry benchmarks, a weekly email and Google Analytics sync. A small business owner could live on that; Pro adds the AI tools and multi-site monitoring. | FNothing free on record: no free plan and no trial. Refunds cover 5 days after a first purchase or first renewal, and that's not a trial. |
| Features | CHealth scans, keywords, backlinks, benchmarks, an AI Visibility Score and an assistant that answers from your data. The gaps the listing names: AI prompts are set per industry rather than by you, and it recommends without changing your site. | CAn audit turned into tasks with instructions, AI title and description suggestions, 20 tracked keywords against 4 competitors, backlink monitoring and PDF reports. The basics for a small site; the gap the listing names is those 20 keywords and 4 competitors. |
| Ease of use | CNo rating on record. It's written in plain English, but it leans on the accounts you connect, Google Analytics, Maps, YouTube and Facebook, before the numbers mean much. | CNo rating on record. It's written for beginners, with each task explained step by step, but you're doing the tasks yourself, and traffic figures need Google Analytics connected. |
| Platforms and integrations | BWeb only, connected to Google Analytics, Google Maps, YouTube and Facebook. No API on record and no desktop or phone app. | BWeb only, connected to Google Analytics, WordPress and Weebly, and sold through WHMCS by web hosts. There's no API on record and no desktop or phone app. |
| Best for | plain-English site health for small businesses | a guided SEO to-do list for small sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Diib and Marketgoo. How we grade
Price against what you get
Diib starts at $29.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Marketgoo starts at $23.96 a month and scores 2.3.
They score the same, and Marketgoo starts $6.03 a month lower. Of the other SEO tools on the chart, 6 score higher than Diib for less, and 6 score higher than Marketgoo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Diib also covers backlink analysis and AI search visibility.
- Marketgoo also covers reports and content optimization.
At a glance
| Diib | Marketgoo | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $29.99 per month | $23.96 per website / month, billed annually ($29.97 billed monthly) |
| Free plan | Free: SEO and site health scan, daily health score, keyword and backlink analysis, competitor benchmarking, a weekly email and Google Analytics sync. No card needed. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | diib Inc. | marketgoo Internet, SL |
| Price read from | diib.com | support.marketgoo.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Diib
- The pricing page shows only a monthly Pro price, with no annual option or trial terms.
- AI visibility runs on prompts set per industry rather than ones you write, and it needs the Pro plan.
- Diib reports and recommends; it does not change your site, and the pricing page lists no team seats or white-label reports.
- Traffic and social figures come from the accounts you connect: Google Analytics, Google Maps, YouTube and Facebook.
Marketgoo
- The website markets only to resellers; the direct Pro prices come from its help center, which says the Basic plan is no longer sold directly.
- Each website is a separate subscription, and Pro tracks only 20 keywords and 4 competitors.
- Customers who bought through a host or registrar are billed and supported by that partner, not by marketgoo.
- Refunds cover 5 days after a first purchase or first renewal, and canceling needs 5 days' notice before renewal.
Key features
Diib
- Health scan and daily score
- Scans the site for what helps or hurts its SEO and gives a daily health score so changes show up over time.
- Keyword and backlink analysis
- Shows the keywords a site ranks for, the sites linking to it, and keywords within reach of better positions.
- Industry benchmarking
- Compares the site with similar businesses in its industry; Pro adds deeper benchmarks to show where it is falling behind.
- AI Visibility Score
- On Pro, runs 50+ prompts a week per industry in ChatGPT, Gemini and Perplexity and lists the competitors cited where you are missing.
- diibAssist and Dash
- An AI assistant that answers questions about your site from its connected data; Pro unlocks full access.
- Monitoring and weekly email
- Pro watches rankings, traffic, backlinks and site health daily for up to 30 websites, and a weekly email sums up changes.
Marketgoo
- SEO plan with tasks
- Turns an audit of the site into a prioritized list of SEO tasks with step-by-step instructions, updated daily on Pro.
- Page optimization with AI
- Suggests titles, descriptions and other on-page edits with AI; the WordPress plugin can apply them in one click, other sites copy and paste.
- Keyword and competitor tracking
- Pro tracks 20 keywords and compares rankings with up to 4 competitors, alongside organic traffic from a connected Google Analytics account.
- Backlink monitoring
- Pro watches the site's backlinks and points out possible link opportunities.
- Reports and alerts
- A downloadable PDF SEO report, a monthly progress report by email, and alerts when errors are found.
- WordPress plugin for partners
- Hosts can offer a plugin inside WordPress with on-page checks, one-click optimization, a structured data generator and a redirect tool.
Plans
Diib
Free$0
Site health scan and daily score, keyword and backlink analysis, industry benchmarks, a weekly snapshot email and account connections.
Pro$29.99
per month
diibAssist chat, AI Visibility Score and action plan, daily monitoring of up to 30 websites, social insights and daily live help sessions.
Marketgoo
marketgoo Pro$23.96
per website / month, billed annually ($29.97 billed monthly)
Daily-updated SEO plan with tasks, 20 tracked keywords, 4 competitors, 20 AI page optimizations a month and backlink monitoring.
Reseller and Enterprise PartnerCustom
For web hosts, registrars and agencies: white-label or co-branded web app and WordPress plugin, sold through WHMCS Marketplace or a custom deal.
Ways to pay less
Diib
No public discounts listed.
Marketgoo
- Annual discount
Lower monthly rate on annual Pro
The help center lists Pro at $23.96 a month billed annually, against $29.97 billed monthly.
Common questions
Which is cheaper, Diib or Marketgoo?
As of Oct 23, 2026, Marketgoo is cheaper to start with: $23.96 a month, against $29.99 a month for Diib. Diib starts at $29.99 per month, and Marketgoo starts at $23.96 per website / month, billed annually ($29.97 billed monthly).
Which has a free plan, Diib or Marketgoo?
As of Oct 23, 2026, only Diib has a free plan. Marketgoo does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.