Diib vs Semrush (2026): which should you pick?
As of Oct 23, 2026, Diib grades higher than Semrush: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Diib grades higher on value for money and the free plan. Semrush grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Diib
Website health and growth dashboard for small businesses
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Which one is for you
Pick Diib if
- Fits if you own a small business and want SEO priorities in plain English
- Works for owners watching several small sites, up to 30 on Pro
Look elsewhere if
- Skip it if you want fixes made for you, as Diib only reports and recommends
- Not for you if you want to write your own AI prompts, since they're set per industry and need Pro
- Too light for agencies, with no team seats or white-label reports listed
- Watch out: the pricing page shows only a monthly Pro price, with no yearly option or trial terms
- Tight if you don't use Google Analytics, Maps, YouTube or Facebook, as its traffic figures come from those
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
How we grade them
| 2.4GPADiibFair | 2.2GPASemrushFair | |
|---|---|---|
| Value for money | CPro is $29.99 a month, just over the line of this category's cheapest quarter, and it watches up to 30 websites. There's no yearly price on the page, and no team seats or white-label reports listed. | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. |
| Free plan and trial | BFree with no card: a site health scan and daily score, keyword and backlink analysis, industry benchmarks, a weekly email and Google Analytics sync. A small business owner could live on that; Pro adds the AI tools and multi-site monitoring. | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. |
| Features | CHealth scans, keywords, backlinks, benchmarks, an AI Visibility Score and an assistant that answers from your data. The gaps the listing names: AI prompts are set per industry rather than by you, and it recommends without changing your site. | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. |
| Ease of use | CNo rating on record. It's written in plain English, but it leans on the accounts you connect, Google Analytics, Maps, YouTube and Facebook, before the numbers mean much. | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. |
| Platforms and integrations | BWeb only, connected to Google Analytics, Google Maps, YouTube and Facebook. No API on record and no desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. |
| Best for | plain-English site health for small businesses | all-in-one SEO research for teams with a budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Diib and Semrush. How we grade
Price against what you get
Diib starts at $29.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Semrush starts at $117.33 a month and scores 2.7.
Semrush scores higher, and starts $87.34 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 6 score higher than Diib for less, and none scores higher than Semrush for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Diib also covers AI search visibility.
- Semrush also covers reports and keyword research.
At a glance
| Diib | Semrush | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $29.99 per month | $117.33 per month, billed annually ($139 billed monthly) |
| Free plan | Free: SEO and site health scan, daily health score, keyword and backlink analysis, competitor benchmarking, a weekly email and Google Analytics sync. No card needed. | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. |
| Free trial | None listed | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once |
| Web | ||
| Made by | diib Inc. | Semrush Holdings |
| Price read from | diib.com | semrush.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Diib
- The pricing page shows only a monthly Pro price, with no annual option or trial terms.
- AI visibility runs on prompts set per industry rather than ones you write, and it needs the Pro plan.
- Diib reports and recommends; it does not change your site, and the pricing page lists no team seats or white-label reports.
- Traffic and social figures come from the accounts you connect: Google Analytics, Google Maps, YouTube and Facebook.
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Key features
Diib
- Health scan and daily score
- Scans the site for what helps or hurts its SEO and gives a daily health score so changes show up over time.
- Keyword and backlink analysis
- Shows the keywords a site ranks for, the sites linking to it, and keywords within reach of better positions.
- Industry benchmarking
- Compares the site with similar businesses in its industry; Pro adds deeper benchmarks to show where it is falling behind.
- AI Visibility Score
- On Pro, runs 50+ prompts a week per industry in ChatGPT, Gemini and Perplexity and lists the competitors cited where you are missing.
- diibAssist and Dash
- An AI assistant that answers questions about your site from its connected data; Pro unlocks full access.
- Monitoring and weekly email
- Pro watches rankings, traffic, backlinks and site health daily for up to 30 websites, and a weekly email sums up changes.
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Plans
Diib
Free$0
Site health scan and daily score, keyword and backlink analysis, industry benchmarks, a weekly snapshot email and account connections.
Pro$29.99
per month
diibAssist chat, AI Visibility Score and action plan, daily monitoring of up to 30 websites, social insights and daily live help sessions.
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Ways to pay less
Diib
No public discounts listed.
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Common questions
Which is cheaper, Diib or Semrush?
As of Oct 23, 2026, Diib is cheaper to start with: $29.99 a month, against $117.33 a month for Semrush. Diib starts at $29.99 per month, and Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
Which has a free plan, Diib or Semrush?
As of Oct 23, 2026, both Diib and Semrush have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.