Diib vs Ubersuggest (2026): which should you pick?
As of Oct 23, 2026, Diib and Ubersuggest share a 2.4 GPA, both have a free plan, and Ubersuggest starts cheaper, at $29 a month against $29.99 a month.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Diib grades higher on the free plan. Ubersuggest grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Diib
Website health and growth dashboard for small businesses
Ubersuggest
Low-cost SEO tool for keyword ideas, site audits and rank tracking
Which one is for you
Pick Diib if
- Fits if you own a small business and want SEO priorities in plain English
- Works for owners watching several small sites, up to 30 on Pro
Look elsewhere if
- Skip it if you want fixes made for you, as Diib only reports and recommends
- Not for you if you want to write your own AI prompts, since they're set per industry and need Pro
- Too light for agencies, with no team seats or white-label reports listed
- Watch out: the pricing page shows only a monthly Pro price, with no yearly option or trial terms
- Tight if you don't use Google Analytics, Maps, YouTube or Facebook, as its traffic figures come from those
Pick Ubersuggest if
- Fits if you do the SEO for your own small business site and want to spend about $16 a month
- Makes sense if you'd rather pay once than keep a subscription going
Look elsewhere if
- Skip it if you want daily rankings, as tracking and audits run weekly on every plan
- Not for you if you need an API, since outside access is only through MCP and the chat apps
- Tight if you run more than one site on Individual, which has 1 project and 125 tracked keywords
- Watch out: lifetime purchases are final and non-refundable, and the one-time trial covers monthly plans only
- Pricey if you add users, projects, keywords, AI prompts or credits, at $5 a month each; the free plan's limits aren't published
How we grade them
| 2.4GPADiibFair | 2.4GPAUbersuggestFair | |
|---|---|---|
| Value for money | CPro is $29.99 a month, just over the line of this category's cheapest quarter, and it watches up to 30 websites. There's no yearly price on the page, and no team seats or white-label reports listed. | BIndividual is $192 a year, $16 a month on yearly billing ($29 monthly), inside this category's cheapest quarter, for 1 project and 125 tracked keywords. Pay once and it's $290 for life, but lifetime purchases are final and non-refundable. |
| Free plan and trial | BFree with no card: a site health scan and daily score, keyword and backlink analysis, industry benchmarks, a weekly email and Google Analytics sync. A small business owner could live on that; Pro adds the AI tools and multi-site monitoring. | CThere's a free account you can drop back to, but the pricing page doesn't list its limits. The 7-day trial is a one-off and covers the monthly plans only. |
| Features | CHealth scans, keywords, backlinks, benchmarks, an AI Visibility Score and an assistant that answers from your data. The gaps the listing names: AI prompts are set per industry rather than by you, and it recommends without changing your site. | CKeyword and content ideas, competitor and backlink research with 3 years of link history, site audits, rank tracking and AI checks in ChatGPT, Gemini and AI Overviews. The gap: rankings and audits update weekly on every plan. |
| Ease of use | CNo rating on record. It's written in plain English, but it leans on the accounts you connect, Google Analytics, Maps, YouTube and Facebook, before the numbers mean much. | CNo rating on record. It's built for beginners, with a step-by-step SEO course and an AI Chat that answers questions about your reports, but there's still setup and a fair bit to learn. |
| Platforms and integrations | BWeb only, connected to Google Analytics, Google Maps, YouTube and Facebook. No API on record and no desktop or phone app. | BWeb plus a browser extension, linked to Search Console and WordPress, with apps for ChatGPT and Claude and an MCP server that also reaches Cursor. There's no API plan, and no desktop or phone app. |
| Best for | plain-English site health for small businesses | all-round SEO for one small site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Diib and Ubersuggest. How we grade
Price against what you get
Diib starts at $29.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Ubersuggest starts at $29 a month and scores 2.3.
They score the same, and Ubersuggest starts $0.99 a month lower. Of the other SEO tools on the chart, 6 score higher than Diib for less, and 6 score higher than Ubersuggest for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Diib also covers AI search visibility.
- Ubersuggest also covers keyword research.
At a glance
| Diib | Ubersuggest | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $29.99 per month | $29 per month, billed monthly |
| Free plan | Free: SEO and site health scan, daily health score, keyword and backlink analysis, competitor benchmarking, a weekly email and Google Analytics sync. No card needed. | Free account that paid plans can be downgraded to at any time; its limits are not stated on the pricing page. |
| Free trial | None listed | One-time 7-day free trial of the monthly plans |
| Web | ||
| Browser extension | ||
| Made by | diib Inc. | NP Digital |
| Price read from | diib.com | app.neilpatel.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Diib
- The pricing page shows only a monthly Pro price, with no annual option or trial terms.
- AI visibility runs on prompts set per industry rather than ones you write, and it needs the Pro plan.
- Diib reports and recommends; it does not change your site, and the pricing page lists no team seats or white-label reports.
- Traffic and social figures come from the accounts you connect: Google Analytics, Google Maps, YouTube and Facebook.
Ubersuggest
- Rank tracking and site audits update weekly on every plan.
- There is no API plan; outside access is through the MCP server and the ChatGPT and Claude apps.
- Lifetime purchases are final and non-refundable; the free trial covers monthly plans only.
- More users, projects, tracked keywords, AI prompts or credits cost $5 a month for each add-on.
Key features
Diib
- Health scan and daily score
- Scans the site for what helps or hurts its SEO and gives a daily health score so changes show up over time.
- Keyword and backlink analysis
- Shows the keywords a site ranks for, the sites linking to it, and keywords within reach of better positions.
- Industry benchmarking
- Compares the site with similar businesses in its industry; Pro adds deeper benchmarks to show where it is falling behind.
- AI Visibility Score
- On Pro, runs 50+ prompts a week per industry in ChatGPT, Gemini and Perplexity and lists the competitors cited where you are missing.
- diibAssist and Dash
- An AI assistant that answers questions about your site from its connected data; Pro unlocks full access.
- Monitoring and weekly email
- Pro watches rankings, traffic, backlinks and site health daily for up to 30 websites, and a weekly email sums up changes.
Ubersuggest
- Keyword and content ideas
- Get 20,000 to 100,000 keyword suggestions a month by plan, with search intent, AI prompt ideas and content ideas from top pages.
- Competitor and backlink research
- Track 5 to 15 competitors, see their top pages and keywords, and browse backlinks with 3 years of link history.
- Site audit
- Crawl 1,000 to 10,000 pages a week per report for SEO errors, using Google Search Console data for more detail.
- Rank tracking
- Track 125 to 300 keywords per project with weekly updates and mobile rankings, in 20 locations on Individual and unlimited above.
- AI search visibility
- Check set prompts per brand in ChatGPT, Gemini and Google AI Overviews, monthly on Individual up to weekly on Enterprise.
- AI chat, MCP and apps
- Ask questions of your reports in AI Chat, or bring the data into ChatGPT, Claude or Cursor through apps and an MCP server.
Plans
Diib
Free$0
Site health scan and daily score, keyword and backlink analysis, industry benchmarks, a weekly snapshot email and account connections.
Pro$29.99
per month
diibAssist chat, AI Visibility Score and action plan, daily monitoring of up to 30 websites, social insights and daily live help sessions.
Ubersuggest
Free$0
Free account with limited access; the pricing page does not list its limits.
Individual$29
per month, billed monthly
1 project, 150 reports a day, 250 credits a month, 125 tracked keywords, 1,000-page weekly audits and 10 AI prompts checked monthly.
Business$49
per month, billed monthly
7 projects, 300 reports a day, 500 credits, 150 keywords per project, 5,000-page audits and 15 AI prompts checked every two weeks.
Enterprise$99
per month, billed monthly
15 projects, 900 reports a day, 1,000 credits, 300 keywords per project, 10,000-page audits and 20 AI prompts checked weekly.
Ways to pay less
Diib
No public discounts listed.
Ubersuggest
- Annual discount
Yearly billing from $192 a year
The pricing page's US price list has yearly plans at $192 for Individual, $326 for Business and $657 for Enterprise, against $29, $49 and $99 a month.
- Lifetime license
Lifetime access from $290, paid once
A single payment of $290 (Individual), $490 (Business) or $990 (Enterprise) buys lifetime access. The page shows lifetime first, under a countdown banner.
Common questions
Which is cheaper, Diib or Ubersuggest?
As of Oct 23, 2026, Ubersuggest is cheaper to start with: $29 a month, against $29.99 a month for Diib. Diib starts at $29.99 per month, and Ubersuggest starts at $29 per month, billed monthly.
Which has a free plan, Diib or Ubersuggest?
As of Oct 23, 2026, both Diib and Ubersuggest have a free plan.
Which platforms do Diib and Ubersuggest run on?
As of Oct 23, 2026, only Ubersuggest lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.