OptinMonster vs TrustPulse (2026): which should you pick?

Pick OptinMonster if

• Fits if you run a blog or shop and want more email sign-ups from it
• Works for agencies running sign-up campaigns across client sites, with sub-accounts from Pro

Look elsewhere if

• Skip it if you want exit intent on a budget, as it starts on Pro at $870 a year
• Not for you if you want to try it first, as there's no free plan or trial, only a 14-day refund
• Pricey if you budgeted on the first year, as Basic goes from $108 to $210 at renewal
• Watch out: going over the impression limit moves the account up to the next plan automatically
• Tight if you want geolocation, retargeting or store integrations, as all need Growth at $1,470 a year

Pick TrustPulse if

• Fits if you run one site and want social proof notifications at about $9
• Works for brand-new sites that fit inside 500 free sessions

Look elsewhere if

• Tight if your site has any traffic, since the free option stops at 500 sessions for brand-new sites
• Watch out: $5, $10, $19 and $39 are introductory rates, and renewals are at full price
• Watch out: Basic caps visitors at 1,500 and covers one site
• Skip it if you want branding removed, as that starts at Pro at $34
• Watch out: analytics notifications and action messages need Plus

OptinMonster

• It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
• First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
• Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
• Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.

TrustPulse

• The $5, $10, $19 and $39 rates are introductory annual prices; the page says renewals are at full price.
• Visitor caps run from 1,500 on Basic to 100,000 on Growth; the site offers enterprise plans for sites above 1,000,000 monthly visitors.
• Analytics notifications and action messages start at Plus, and branding removal at Pro.
• The free option is a link for brand-new sites; the pricing table itself lists only the four paid plans.

OptinMonster

Campaign types

Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.

Drag-and-drop builder and templates

Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.

Targeting and triggers

Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.

A/B testing and analytics

From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.

Onsite retargeting and follow-ups

Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.

Email and store integrations

Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.

TrustPulse

Real-time event tracking

Shows a live stream of actions on the site, such as purchases, demo registrations and newsletter signups.

On-fire notifications

Shows how many people took an action in a given period, aimed at landing pages and checkouts.

Targeting and timing rules

Page-level targeting and timed display on every plan; mobile device targeting from Plus; notification looping and activity expiration from Pro.

Design controls

Edit message, colors and images in a point-and-click editor, with position, icon and corner controls. Branding removal starts on Pro.

Activity capture

AutoMagic, Zapier and element-click capture feed events into notifications; WooCommerce capture is listed from Pro.

Analytics

Tracks conversion goals and shows which pages convert best; a Google Analytics connection is listed from Pro.

OptinMonster

• Basic (yearly)$210

  per year at renewal, after a first year for $108

  1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.

• Basic (monthly)$21

  per month, billed monthly

  The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.

• Plus (yearly)$570

  per year at renewal, after a first year for $324

  2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.

• Pro (yearly)$870

  per year at renewal, after a first year for $444

  3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.

• Growth (yearly)$1,470

  per year at renewal, after a first year for $804

  5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.

• EnterpriseCustom

  Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.

TrustPulse

• Brand-new site$0

  for up to 500 sessions

  Offered through a start-free link for brand-new sites; the page gives no other terms.

• Basic$9

  per month for 1 site, billed annually

  1 site and 1,500 unique visitors a month, with recent activity, on-fire and welcome messages. First year $5 a month.

• Plus$17

  per month for 2 sites, billed annually

  2 sites and 10,000 unique visitors a month, plus analytics notifications, action messages and mobile targeting. First year $10 a month.

• Pro$34

  per month for 5 sites, billed annually

  5 sites and 25,000 visitors a month, with WooCommerce, Google Analytics, branding removal and priority support. First year $19.

• Growth$50

  per month for 10 sites, billed annually

  10 sites and 100,000 visitors a month, with unlimited sub-accounts and premium support. First year $39 a month.

OptinMonster

• Other savings

  Introductory first year at about half price

  New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.

• Annual discount

  Annual plans cost less than paying monthly

  Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.

TrustPulse

• Other savings

  Introductory annual pricing

  Annual purchases only: Basic $5, Plus $10, Pro $19 and Growth $39 a month for the first term, then renewal at full price.

• Other savings

  14-day money-back guarantee

  The pricing page says TrustPulse refunds 100% of your money if you reach out within the first 14 days.